Content marketing took a sudden shift from a mere concept to an essential marketing activity. Irrespective of the industry, if you are still questioning if content marketing is for you, the answer is yes. Yes! And just in case you missed it the first two times. YES!
Content is the King. It certainly is, only if the people choose it. While content is the most powerful tool at every marketer’s disposal, distributing it right is what makes the difference.
Not investing enough in content marketing can cost you a lot. It is like creating a fantastic product but not finding and reaching out to the right people for it—the people who would pay you for the product.
It’s not enough to just create great content because 90.63% of content gets no traffic from Google.
The thumb rule to have impactful content is to spend 20% of the time on content creation and 80% time on distribution.
Distributing content is equally important, if not more, to creating great content.
Ever wondered why isn’t your content doing the work for you? Maybe it isn’t the content, but where you put it out. Finding the right audience is the first step to creating a content distribution strategy that works.
Well, we are not just going to address problems. Here are six amazing content distribution ideas to give a try.
Content Distribution Ideas
- Guest Blogging
- Repurpose Content
- Online Communities
- Humanize your brand – Podcasts, Webinars, live videos
- Team up with influencers
If done right, guest blogging can be a powerful tool for your growth.
Simply put, Guest Blogging is publishing your article on someone else’s website. So, why would you want to publish your content on someone else’s website?
- Reach a targeted audience
- Improve Authority
- Get Backlinks
- Generate quality lead
- Improve SEO performance
Let’s get started. The key to a successful strategy is to set your goals. Decide what is more important for you – to create an authority in the industry and reach a wider audience or generate leads.
In the first scenario, you have to pick topics and reach out to a website with a broad and engaged audience. While, to meet the second goal, you need to target highly authoritative websites.
Search the best websites in your niche, be a part of the guest blogging communities, practice basic blog pitching techniques, and give it some time.
It is not what you said. It’s how you said it. Heard this before?
With the massive amount of content published on the web every second, it’s not just what you say but also how you say it matters.
People prefer to consume content through different mediums. By repurposing your content, you’ll be passing on the same message through various channels in a different way.
Content Repurposing enables you to achieve multiple goals
- Strengthen your messaging
- Reach a wider audience
- Make most of your content
- Improve your SEO
Try and test what works for you. Use your old content to get new traffic.
Are you still doubting the potential of repurposed content?
Here’s an example of how it has worked for Benjamin Hardy.
He bagged 20,000 subscribers through Medium in just 6 months. All he did was copy-paste his blogs on the platform. We tell you to take it up a notch, repurpose your content, and then reshare it.
People swear by online communities to meet their daily social needs with everything going digital – seek guidance and share knowledge. An online community is also a great place to distribute your content.
Find the right audience and share relevant content – yes, that’s all it takes!
How do you find these communities?
Well, they are usually available on social media, forums, or websites. Slack, Facebook, Linked In, Reddit are some of the most common platforms that are home to a ton of communities.
Build trust to get started. Be proactive, and the community members will read and share your content because they already know you.
- Drive strong, relevant traffic
- Improve engagement rate
- Boost brand awareness
Get started today with these communities that experts standby for content-sharing.
Email isn’t dead; in fact, it is a more important channel today than it ever was.
89% of marketers use email as the primary channel for generating leads.
Sending out monthly/ weekly newsletters is one way to start with content sharing through Email. The key to getting your audience to read and share your Email is to keep it simple and crisp.
The good Email content is always
But let’s dig in deeper. Are you making the most out of it?
Have you ever considered Email signatures? No matter what the conversation is about, you’ll always have an Email signature along with it. If used right, that tiny little space and few words can make a huge difference.
Adding a CTA is a great way to encourage readers to go to your blog.
In addition to it, don’t hold yourself back from trying out different email marketing campaigns and email marketing softwares. Try, test, and strategize to see what your audience responds to. Being consistent has always paid off.
Also known as the new word of mouth. If you can recall, word of mouth marketing is considered the strongest form of marketing. And that is exactly why you should try out this method for content sharing.
According to an analysis by eMarketer, brands observed an average ROI of $6.85 for every dollar invested in influencer marketing.
The Influencer Marketing Hub study found that 82% of marketing professionals who use the technique believe that the quality of the customers driven by these campaigns is better than from other forms of their marketing.
There are multiple ways to create/co-create content with an influencer. Every influencer has a different set of procedures. The end goal should always be providing more value and focus to the audience.
Affiliate marketing works best when there are equal efforts from both sides. Be ready to reciprocate on socials. You can also take it up a notch and tell your influencer to take over your socials for a day, do lives, let your followers interact with them.
Buzzsumo is a great tool that helps you find the right influencers. Find most suitable influencers for your niche and see your brand soar.
Podcasts and webinars
Leveraging the new forms of content sharing channels allow you to give your brand a voice and a face. They’re a unique way to present information in a way that’s often informal, interactive, and efficient.
Demonstrations or how-to’s, Panel discussions, interviews with industry experts are a few things you can include in your webinars or podcasts.
You can also make it exclusive by enabling the content only to the people who choose to attend.
Collect minimum contact information – stick to the basics such as name, email address, or a phone number for registration. Such an approach will not only increase your brand authority but also help you get qualified leads from the industry.
You can’t just create great content and expect people to see it. You have to keep experimenting with your content strategy. Which of the content distribution ideas did you like the most? Do you have any other ideas that worked out for your brand? Do let us know in the comments below.