Cloud telephony is paving the way for the future of phone calls. In a time where landlines are disappearing and mobile phones have become standard, we’re also seeing cloud telephony rise in popularity in the commercial sector.

Businesses realize that there are a lot of benefits to using cloud technology, and the benefits aren’t solely related to data storage and hosting.

This form of communication allows businesses to benefit from:

1. Improved Access and Efficiency

Hosting business phones on the cloud means that the phones can be accessed anywhere. If the company relocates, all of the numbers and phone setup can be transferred with no data loss or customer retention issues.

2. Flexibility and Scale

A small iOS development company can leverage cloud telephony to scale and grow its business. It’s easy to scale systems as the company grows, and it’s also easy to forward numbers to an employee’s phone that wants to work from home on Friday.

3. Continuity

Phone lines going down don’t happen on the cloud. If a business relies on the cloud for their telephone systems, they’re going to be able to avoid their telephone lines going down. Fire, flooding, and other natural disasters will not impact the phone systems as long as there is Internet connectivity.

4. Cost Savings

Since the base of the phone system resides in the cloud, companies save money on expensive call systems and hardware. Companies will still need to purchase headsets and other pieces of equipment, but they will not need to worry about:

– Large upfront costs
– Maintenance costs

Companies also benefit from the pay-as-you-go payment model that many of these companies follow. What this means is that the company will only pay for the data and services that they use. You’re not paying a flat monthly fee, but rather a fee that rises or falls based on your usage patterns.

5. Functionality

Robust functionality is lacking in major phone systems in the commercial sector. These antiquated systems lack the functions that modern businesses need to scale and grow. When utilizing cloud telephony, the functions can be added or removed in seconds.

Every system is different, but a lot of the most common features are:

Call recording
-Call forwarding
-Collaboration calls
-Call history
-Call blocking
-Hot desking

But with any technology, there is going to be some downside. There are some significant issues that consumers and commercial users have with cloud telephony.

Major Issues with Cloud Telephony

1. Downtime

If the Internet goes down, the entire business phone system will go down. These disruptions are not common, but when it does happen, it can put a hamper on business operations. With call forwarding and cloud servers being hosted in different areas, there’s almost always a way to direct calls to a person’s smartphone that would still have Internet access.

2. Restrictions

If you choose a telephony provider that offers packages rather than pay-as-you-go services, you may find that the package is very restrictive. When choosing a package, you’re often locked into some form of contractual agreement that can cause issues in the future.

3. Lack of Control

While gaining control in terms of functionality, you also lose some control by not owning the hardware or the systems. You cannot secure data in your own way and you will have to deal with backlash if a third-party service’s system is hacked and all of your recorded calls are accessed.

Of course, there is always the risk of a data or privacy breach that can impact a business’ operations and reputation.

4. Number Ownership

Many cloud telephony services will own the number that you’re using for your business. If the company goes out of business or there’s a risk that the company isn’t paid on time, the number may be locked, putting all of a business’ customers in limbo.

Lack of number ownership is one of the main topics to discuss with the provider to ensure that you own the number that your customers are using to get in contact with your business.

Cloud telephony may have its disadvantages, but these services also offer the benefit of being able to quickly deploy more phone lines as telephone needs rise.


Updated : February 23, 2021


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