If the question pops up in your mind that whether we have spoiled software users today as compared to 10 years ago, then the answer will be yes.
Just a decade before, installing an application involved purchasing a license and installing it on the device using a CD/DVD. The setup process forced us to read the remote user manual and feed strings of text to customize the solution.
However, with the introduction of advanced features in today’s products, we are witnessing a paradigm shift in customer experience.
Nowadays, customers no longer only look for products that are customized, but also direct solutions and results for their needs.
Customers genuinely love an excellent in-product experience. As a part of product strategy, companies aim to create a memorable experience for their users that will help gain the customers’ trust and loyalty in return.
In this article, we will help you know ten steps through which you can create a great product experience and guide you on how to align it with your brand.
What do we need to create a great in-product user experience?
Excellent user experience is linked with product fit, its outcome, and usability. When we speak about the product’s value and performance, there are different elements that we need to consider.
1. Fit for purpose
Fit for purpose refers to product features that are necessary to achieve business goals without bloated features blocking the way.
While your product may demand to be complicated, it must also serve its primary purpose while feeding the requirement of advanced users. Companies must make sure that advanced functionalities do not prevent new users from using basic features.
For this, companies must section their users based on their activity. This will make it easier for new users to adopt the basic features with easy access, and guide them through advanced functionality with supervision.
2. Ready to give an impeccable user experience
Ready does not mean “ready to use”in customer language. Instead, it means the product is prepared to deliver an experience that serves the needs and demands of the users.
The journey to building a great customer experience seems long, but it is the opportunity for businesses to create something more meaningful and productive.
3. Meaningful Impact
Businesses need to personalize customer experiences as a part of the brand strategy to impact users’ lives significantly. Companies must develop products for building a significant impact on the user.
When you personalize a real and meaningful experience, you are providing what the business field lauds.
Bring better and more exciting ways to solve problems, to bridge the gap between you and your customers.
4. Scaling with technology
To create outstanding product experiences, you will need technology that will enable your team to evolve with the growth of the company.
For this, you will need to obtain usage analytics, value engagements related to both in and out of your outcome to monitor usage growth, development, and accordingly coordinate with the process.
5. Safety and Stability
Safety and stability are some of the top concerns of any business.
A company must not only speak about product value and usability but also about data protection and safety from mishaps to create a great product experience.
Companies need to create an application that offers a secure environment for operations that includes options for undoing, protection from significant failures, informative description of development, and signs that highlight essential behavior regarding the stability of the product.
Product development demands prioritization to know what technology to build and at what time. Developing product experiences revolve around mapped outcomes and prioritization for different user segments that can be integrated with other solutions leading to meaningful product affairs.
7. Reflects brand image
The brand image is the reflection of your business. When designing a product image, you will have to keep your consumers in mind. This will help build the experience you want for your consumers to have of the brand.
All the areas of your company need to work together to build a unified picture that represents your core voice and message.
Online media must not look different from conventional materials for print marketing.
Similarly, your website should not construct an experience different from your product experience.
Brand identity pervades any experience of your product, so make sure the product and brand perception is consistent across all platforms.
8. Scaling with the product
You must be able to pierce the product with more complexity when you carry out new developments and introduce more functionality.
Product mapping is a critical element in delivering positive brand interactions.
A well-organized interface ladder can give you a more in-depth insight that will save a great deal of time.
9. Customer Feedback
Network centricity is defined by the customer’s needs, wants, and how they feel about a product. Business channels must use different approaches like surveys, interviews, and site visits to collect customer feedback.
Internal customer teams must also dig deeper for insights to hear customer’s complaints and queries about their experiences with the product.
Feedback collection should happen continuously, as it enhances the customer experience and meets the needs and concerns of the users.
10. Keep it simple
People engage with stories that are easy to read and understand.
Instead of engaging your users with hardcore facts, try narrating a simple story that keeps up with your brand image through the products.
To spread a simple brand message, you will need to place the right people in the right roles.
These are just ten essential steps to build great in-product customer experience. If you need to learn about all the aspects behind building a great UX, you will have to turn the pages of the whole book.
The main takeaway is there is no secret to attaining success. Stick to the products that have fewer features but more compatibility to make the experience even more engaging for the users.
Embracing a product mindset helps the company to map, innovate, and grow in the new world while continuing to serve current products and consumers.