Remember just a decade ago from now buzzwords like “mobile”, “social” and “cloud” were still new and exciting?
These innovations forced businesses to re-evaluate and rethink their priorities on how to use technology to engage their audiences. Now, these technologies are developing faster than the business can implement it.
The rapid pace of innovation poses the question ” what’s next in the bucket ”?
These technologies together will form the basis for an ecosystem that will improve business operations and will help companies to get closer to the customer with minimum overhead and maximum reach. The structured and unstructured data created by mobile devices, social media, loyalty programs, and website browsing will create new business models entirely built on customer generated data.
Let us have a brief overview of each of this technology and how they can be used to expand a business.
1) Rock and Roll with Social Media Platforms
The inception of Facebook in 2004 has introduced a lot of things on the social media sphere. It has given a 360-degree revolution on how businesses should develop and implement their business growth strategies. It is estimated that the total number of active social media users will hit 2.55 billion by 2018.
Hence it can be easily concluded that social media is no less than a goldmine for marketers. All they need to do is tap into the market and target potential customers while still engaging and connecting with current customers.
The first and foremost thing that needs to be done is to build a robust and compelling social media presence to boost your online visibility.
You can use social media to
- Promote your product and services
- Connect with influencers
- Engage your customers
- Attract new customers
- Share actionable content with customers.
Social media is one of the best business growth strategies that can yield a significant ROI. Don’t miss out on its benefits.
2) The cloud-based Phone system is the new trend in the market
The term Cloud-based Phone system may sound a little mysterious, you must be wondering what are they? Also known as Virtual PBX system they are a kind of a phone service that uses Virtual Phone numbers to make calls, route inbound calls, and provide features like Voicemail and call recording all using a robust internet connection.
You will now have a Virtual Phone system which works through an application that sits on the cloud and as a subscriber you connect to it for a monthly fee.
A Virtual Phone system will accelerate your sales and marketing efforts and give your company more room to grow exponentially. When you are using a Virtual Phone system there is very little hardware involved so you no longer have to worry about buying, maintaining, or upgrading any equipment or software.
Unified Communication is yet another important feature that you get with a Virtual Phone number. This feature is particularly important for organizations that do heavy Phone work. You can seamlessly use other devices such as a computer, a tablet, a mobile application for making and receiving calls, getting voicemails sent to emails, and other integrated features.
What we discussed is just a drop of the ocean, there are hundreds of benefit of using a Virtual PBX system. A lot has changed in the last few years so if you haven’t reviewed your Phone system in a while, do it soon..!!
3) A mobile app would be like a cherry on the top
I am sure you might have spent a ton of time and money on building an outstanding website to show off your products and services. But if that site isn’t mobile friendly than you need to correct that as soon as possible. If you have hired a professional to develop your site then it will be extremely easy for them to use that data to develop an Android and an IOS app.
Remember your customers are using mobile phones all the time to do business. Professionally build apps can pop your business in front of your customer every time they open their cell phone.
Try building an app that they can use every day. For example, you can build an app that links them to coupons, sales, a customer service department, etc. Think of special offers and services or some important information that they can use.
4) Big data will make you look “BIG”
There are hundreds of data sources that can be used to streamline your business growth strategies. Businesses are getting terabytes and petabytes of data from different sources such as mobile phones, tablets, PC’s, mobile application, customer service channels, and other operational and transactional Tools.
When you have the best tools for collecting and analyzing data, the benefits are more than you can imagine. If used correctly Big data analytics will help you to:
- Boost performance through data analytics.
- Understand the market conditions as well as the competitors.
- Reduce risks through actionable insights.
- Improve your product and services
- Examine and improve your online reputation.
Big data analytics is particularly important for those businesses who want to improve themselves continuously in this age of technology.
5) Drive forward with Digital Marketing
Businesses are operating in an era where having a strong digital presence is essential not only for success but also for the survival.
The key to success in digital marketing are your aims, tactics, and the tools that you are going to use to measure performance. A lot of companies are digitally active but do not follow a defined strategy. This can lead to the resource being wasted and opportunities being missed.
A good website is definitely essential for the majority of businesses but this doesn’t just mean something that only looks pretty; an effective website should be user-friendly, responsive and optimized for search engines.
Besides this other channels such as social media marketing, email marketing, and pay per click advertising can be extremely effective. Digital technologies are extremely important as they allow companies to reach a wider audience and builds long-lasting relationships with customer to promote brand loyalty.
6)Automate your Sales Process
Who wants to spend the entire day cold calling their potential customers, just to discover that what they do brings some new business, but also drains all their creative energy? No one.
That’s why it’s worth to automate your sales process and delve into cold emailing as the main way to find new customers in your outbound process.
One of the best tools for this job is Prospect.io which will allow you to find your prospects on their company websites or LinkedIn profiles and place them in the automated, multi-step campaign that only stops when they respond.
Once that’s done, you can focus on 1-on-1 conversations instead of a boring process of finding emails and figuring out how to contact all of the people manually.
But, that’s not where the automation ends. Most of the tools that help you with cold emailing are also integrated with your CRM tool & even spreadsheets for the ultimate workflow that will bring the most interesting leads to the front.
Using these five building blocks, businesses are running better than ever, experiencing increased agility, productivity and efficiency while cutting costs. In Fact, many companies have already begun to leverage these technologies to drive innovation. So what are you waiting for? Make the most out of these technologies and see your business grow exponentially.
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