Remember just a decade ago from now buzzwords like “mobile”, “social” and “cloud” were still new and exciting? These innovations forced businesses to re-evaluate and rethink how they use technology to engage their audiences. Now, these technologies are developing faster than the business can implement it. The rapid pace of innovation poses the question, “What’s next”?
These technologies together form the basis for an ecosystem that improves business operations and helps companies to get closer to the customer with minimum overhead and maximum reach. The structured and unstructured data created by mobile devices, social media, loyalty programs, and website browsing create new business models entirely built on customer-generated data.
Let us briefly discuss each technology and how they can be used to expand a business.
1) Rock and Roll with Social Media Platforms
The inception of Facebook in 2004 introduced a lot of things in the social media sphere. It brought in a 360-degree revolution in terms of how businesses should develop and implement their business growth strategies. It is estimated that a total of 3.6 billion people are using social media worldwide in 2020 and this number is projected to increase to almost 4.41 billion in 2025..
Hence, it can be easily concluded that social media is no less than a goldmine for marketers. All they need to do is tap into the market and target potential customers while still engaging and connecting with current customers.
The foremost thing that needs to be done is that you must build a robust and compelling social media presence to boost your online visibility.
You can use social media to
- Promote your product and services
- Connect with influencers
- Engage your customers
- Attract new customers
- Share actionable content with customers.
Social media is one of the best business growth strategies that can yield a significant ROI. Don’t miss out on its benefits.
2) Cloud-Based Phone Systems are Taking the Market by Storm
The term cloud-based phone system may sound a bit too complex and you may be wondering what it is all about. Also known as virtual PBX systems, they are a kind of a phone service that uses virtual phone numbers to make calls, route inbound calls, and they also provide features like voicemail and call recording with the help of a stable internet connection.
Virtual phone systems can be used with the help of cloud-based applications and subscribers are required to pay a monthly fee to connect to such applications.
Virtual Phone systems accelerate your sales and marketing efforts and give your company more room to grow exponentially. When you use a virtual phone system, there is very little hardware involved. Therefore, you no longer have to worry about buying, maintaining, or upgrading any equipment or software.
‘Unified communications’ is yet another important feature that comes along with a virtual phone number. This feature is particularly important for organizations that conduct a lot of their dealings over the phone. You can seamlessly use a variety of other devices such as a computer, a tablet, a mobile application to make and receive calls, send voicemails to emails, and enjoy many other such other integrated features.
What we discussed is just a drop in the ocean, there are hundreds of benefits of using a virtual PBX system. A lot has changed in the last few years. So, if you haven’t taken a look at how your existing phone system is working out for you, we suggest you do that soon!
3) Mobile Apps are Here to Stay
Gone are the days when spending a ton of time and money on building an outstanding website was enough to show off your products and services. Now, you must also ensure that your website is mobile-friendly.
If you have hired a professional to develop your site, then it becomes extremely easy for them to also develop an Android and an IOS app for your business.
Remember, your customers are increasingly using mobile phones all the time to do business. Professionally-built apps can advertise your business in front of your customers every time they open their cell phones.
Try building an app that they can use every day. For example, you can build an app that gives them access to coupons, sales services, a customer service department, etc. Think of special offers and services or some important information that they can use on an ongoing basis.
4) Big data will make you look “BIG”
There are hundreds of data sources that can help you streamline your business growth strategies. Businesses are getting terabytes and petabytes of data from different sources such as mobile phones, tablets, personal computers, mobile applications, customer service channels, and other operational and transactional tools.
When you have the best tools for collecting and analyzing data, the benefits are more than you can imagine. If used correctly, big data analytics will help you to:
- Boost performance through data analytics
- Understand the market conditions as well as the competition
- Reduce risks through actionable insights
- Improve your product and services
- Examine and improve your online reputation
Big data analytics is particularly important for those businesses that want to improve themselves continuously in this age of technology.
5) Fuel Your Business with Digital Marketing
Businesses are operating in an era where having a strong digital presence is essential not only for success but also for survival. The key to success in digital marketing is developing clear goals, strategies and tactics, along with using tools that help you measure performance. A lot of companies are digitally active but do not follow a defined strategy. This can lead to the wastage of resources and also missed opportunities.
A good website is definitely essential and you must ensure that it is effective, user-friendly, responsive and optimized for search engines.
Social media marketing, email marketing, and pay per click advertising can also be extremely effective. Digital technologies are extremely important as they allow companies to reach a wider audience and build long-lasting relationships with the customer to promote brand loyalty.
6) Automate your Sales Process
Who wants to spend the entire day cold calling potential customers? More often than not, it does bring new business, but also drains all your creative resources.
Automating your sales process and delving into cold emailing are also highly effective ways to find new customers in your outbound process.
One of the best tools for this job is Prospect.io which will allow you to find your prospects on company websites or LinkedIn profiles and goes on to place them in the automated, multi-step campaign that only stops when they respond.
Once that’s done, you can focus on one-on-one conversations instead of finding emails and contacting people manually.
However, this is not where the automation ends. Most of the tools that help you with cold emailing can also integrate with your CRM tool and even spreadsheets and create a workflow that brings the most interesting leads to the front.
Using the above-mentioned building blocks, businesses are now running better than ever, experiencing increased agility, productivity and efficiency while significantly cutting costs. In fact, many companies have already begun to leverage these technologies to drive innovation. So, what are you waiting for? Make the most out of these technologies and see your business grow exponentially.