Technology is moving forward every second today, whether we talk about new content on snapchat discover every twenty-four hours, or walking through doodles using the google tilt brush, virtual realities and spaces are making their way into the real world. With that, technology isn’t just limited to creating new content or production but also to increase productivity in every space. Businesses are striving for better efficiency and productivity at work, and with every passing minute, there is a new tool that is introduced to achieve something more efficiently in lesser time than required. Here are a few interestingly efficient tools for every aspect of your business needs!

Social Media

• Buffer – What about social media is just fabulous and at the same time daunting is, its existence in multiple places, with people all around the world, accessing data at the same time with ever-changing platforms and their own nuances. This requires critical timelines to match to connect with your target audiences! Buffer helps you schedule posts and publish them according to the times you decide. The tool helps you organize your posts for Twitter, Facebook, and LinkedIn and puts them in a queue to automatically schedule them. The posts could be links, photographs, videos or text. The Buffer Analytics gives you insights on prime time of user activity on each platform.

• MeetEdgar – Edgar works Twitter, Facebook and LinkedIn platforms, here you can organize your content and posts in categories to be scheduled and published on specific timings. The tool helps in understanding your traffic, and brings in new visitors with every post, also your queues are never empty, and Edgar uses older content and posts it at a relevant time schedule to bring in new traffic for the brand. Works on a monthly and yearly billing system, Edgar is a great tool for having your social media accounts in place.

• Later – A marketing platform for Instagram posts, Later helps you ‘visually’ plan and schedule Instagram posts along with queuing Facebook, Pinterest, and Twitter. Later can optimize workflow by syncing files from the computer, dropbox and google drive with bulk uploads, labeling and organizing media and also a team-based decision on the platform. Later is also a great tool to analyze your target audience’ and the kind of content that will best drive brand performance. It curates content using hashtags and reposts relevant content based on your brand. A good tool for all brands that need visual social media storytelling.


• Google Analytics – Google Analytics tracks and reports traffic on websites. The tool efficiently analyses the quality of the landing page, lead generation, downloading abilities, the performance of web pages and the time spent on the page by visitors along with a geographical location. The e-commerce reporting tracks sales and performance with transactions, revenue, and other metrics.

• Google Search Console – Google search console is a utility tool for marketers, search engine optimization professionals, designers, app developers, and business owners. It can help you with information about people who visit your website and can, in turn, be a great tool to identify your audience – like whether most people visiting your site, view it on a desktop or a smartphone, how they found your website and which pages are the most frequently visited. It also has a feature to fix bugs on your website, a true help to your business.

• Kissmetrics– Kissmetrics helps you analyze customer behavior and track potential customers so you can make decisions about how you want to target your audiences, and what content would help you make an impact on the sales. The tool helps you identify which of the marketing techniques and campaigns you’ve used for your business are effectively impactful. The feature of engagement metrics is such that you can improve user engagement with your business digitally along with remarketing relevant campaigns for targeted users.

Project Management

• DaPulse– DaPulse is a project management tool that helps you create project boards, and collaborate with team members on the web assigning them tasks and deadlines along with updating the status’ of the tasks assigned. This tool helps you keep track of where things are at for every project, and are a good way to connect with clients, team members and others, especially if they are across the globe and work around the clock. The feature that we really like the most is the fact that it is a visual management tool, which makes it very effective to use.

• Slack – Slack is a real-time messaging tool for the workplace. It saves from the hassle of writing emails throughout the day, and all communication within teams stays in one place. Files can be shared on a mobile or a desktop device, and it allows you to upload, manipulate files, spreadsheets or other business applications. The interesting part of using the tool is that you can ‘overhear’ work conversations in an organization which isn’t possible through email.

• Asana – Asana is a tool that helps in managing team workflow and tasks. The tool helps you create projects and tasks with projects, and track the progress of these projects. File sharing and communication is easier and effective; it’s a useful tool for small teams and collaborations.

• Blossom – Blossom is a project tracking tool for distributed companies that are spread across different time zones, countries or are traveling. Based on the principles of Kanban, the tool emphasizes repetitive delivery cycles and improves the workflow and efficiency of the team or organization while making sure that projects are being managed without any hassle.

• IDoneThis – IDoneThis is a productivity-based project management tool which checks in on all the team members on a daily basis in the browser or by email, and gets updates on what is done, what needs to be done and what cannot be completed and why. The tool also generates reports about team performance and progress over a period of time.

Creative & Content Management

• Milanote – Browsing through the World Wide Web to gather inspiration for your next project? Is your browser full of bookmarks in a folder, or your personal diary full of links, is there any way you can visually arrange all your references – text, visuals, links in one place for reference? Milanote offers you a virtual mood board where you can put through your links, texts, and visual references in one floating board which can be viewed wherever you are! The tool is quite helpful for creative research, strategy, and analysis while useful for designers, artists, writers, researchers, and even lawyers!

• WordPress – WordPress started as a blogging system but has evolved to be a content management system and has been put to use for its plugins, widgets, and themes. It is a great platform for hosting your blog or website; the backend is quite user-friendly with everything in place and easy to understand. It also can help work as a content marketing system for your organization to use as a blog and later develop into a full-fledged website. Search Engine Optimization friendly, WordPress can be a great tool for your organization.

• Squarespace – An integrated platform that is a tool used for building websites, managing content, blogging, hosting and even e-commerce. Squarespace is known for its dynamic and aesthetically pleasing themes and plugins and can be used by all businesses because of the many tasks you can fulfill through it.

• Wix – is a website builder, content management tool and hosting service that helps in creating beautiful dynamic websites using its many themes and features or creating your own themes, it gives you the flexibility of building a website from scratch without bothering about the code, or using the code if you want to. It has various hosting plans, each with its own benefits – and can be suited to different business needs, in fact, the plans are named and created according to different business needs.

• XMind – XMind is a tool that helps in organizing information through mind-maps and charts. Whether you’re in a meeting and trying to take notes, or wanting to make sense of your ideas while brainstorming, or even when you are doodling but want them to be presentable to the client, XMind is a tool for you to use. It helps you efficiently arrange your data and map it in a way that it helps you understand your ideas and information well, and helps your teammates and clients understand it well too.

Financial Management

• Quickbooks – An accounting used by small businesses across the globe, Quick-books is a tool that helps you do basic accounting tasks including making invoices, tracking expenses, the contact information of clients and vendors, billing systems and quote creation. A tool is helpful for all business irrespective of your industry.

• Liveplan – Liveplan is a financial dashboard that helps understand the financial growth of the business over a period of time, and identifies your key performance indicators.

• Float – a Float is a tool that helps you analyze your cash flow and tracks it on a regular basis. The tool helps you to effectively understand the ups and downs of your business and the patterns in the cash flow to determine the future of the business.

Tools make your work easier and efficient, increasing the productivity of your organization or your team. Tasks done efficiently further help professionals to save time and work productively, growing businesses even further! Happy productivity!

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