One of the crucial aspects of business is communication. Today, companies work more collaboratively than before. They tend to spend more time working together with their globally distributed teams. Moreover, any relationship with employees, stakeholders, and customers is built through some mode of communication – be it voice, video, instant messaging, email, and more.

However, it was realized that multiple communication channels were posing certain challenging in terms of cost, time, and complexity associated with their usage. This gave rise to Unified Communications.

What is Unified Communication?

Unified Communications refer to a single platform that integrates all of the communication channels and keeps it in one place. Thus, organizations need not use different tools to suffice their communication needs. They only require a unified communication system that helps them save a considerable amount of time and resources.

Looking at their potential, organizations across the globe are adopting Unified Communications at lightning speed. It is estimated that the unified communications global market will observe a rise of 16.8% CAGR and reach $143.49 billion by the year 2024. So, this business phone system can become the essence of business communication and benefit it immensely.

But before we delve into its benefits, let’s determine the types of Unified Communication Systems available.

Types of Unified Communication System (UCS)

The cloud technology boasts the capability to develop innovative and feature-rich platforms that seamlessly integrate clients and their endpoints. One such technology is Unified Communications. There are three different types of UCS. These are:

  • Cloud-based UC: In this digital era, excelling in communication and collaboration has become the prime necessity for every business. To promote growth, expand their reach, and achieve business goals, cloud telephony plays an essential role. With cloud-based UC, companies can quickly improve collaboration and thus increase productivity. Moreover, this can also be advantageous in enhancing customer service.
  • Web RTC: This UCS enables web browsers to work efficiently in the voice and video endpoints without any need of browser plug-in or separate application. Hence, it provides a simple and easy-to-use interface. It enables users to place calls from the relative app or web page with a simple click. It offers extensive features like video conferencing and telephony to ensure smooth communication. A critical aspect of Web RTC is that it lets you have peer-to-peer communication without the use of the UC platform.
  • Video UC: When we talk about collaborative technology, video is an integral part of it. Video conferencing is a widely leveraged tool by small and medium enterprises as well as large organizations. With a Unified Communication System, you can make HD video calls across the internet or wireless networks. 

As per a survey, 25% of organizations use UC services within a private cloud, 26% implement UC as a service, i.e., UCaaS and the rest deploy it on-premises.

Why does your business require Unified Communications?

As a traditional phone system can’t cater to fruitful business communication and result-oriented conversation, businesses have myriad started leveraging cloud business phone system for streamlining their overall operations. With a lot of advanced features and functionalities, Unified Communication adds a modern touch to your business perspective. It brings in several benefits to help your business stay ahead in this competitive age.

  1. It provides an integrated platform

UC solutions offer an integrated platform that connects your mobile phones, desktop computers, and entire business staff. It streamlines your business operations by incorporating everything into one business phone number. You can leverage its benefits across all devices.

Additionally, cloud phone system accompanies numerous call optimization features. Thus, businesses have a centralized system where information about every client and caller can be accessed. It lets your business run smoothly and you can communicate with your customers efficiently.

  1. It is a cost-effective and scalable solution

Depending on the size of your business, your communication needs differ. As time passes by, growth occurs. Thus, the requirements also rise. Unified Communication system scales as your business grows. It lets you opt for customized packages so that you can leverage the advantages of the features that work for your business.

With cloud telephony, you do not require any additional hardware or modify your existing technology. As everything goes through a single cloud-based server, its upgrades and maintenance are easily taken care of. Thus, it demands no extra costs or investment.

  1. It helps you save considerable time

Constant communication and fast response time are the core elements of quality customer service. Unified Communication comes with a lot of features that work towards cutting down the time spent on communicating with clients and customers.

Cloud telephony providers like CallHippo offers features like Global Connect and Auto-Switch that helps your employees save a significant amount of time while connecting to an international clientele. For example, Global Connect enables you to gauge the time zone of your client, i.e., time, day, date, and whether the number is valid or not with a simple mouse hover on the number. Thus, your sales and support agents can pre-determine if it is the right time to place a call to your clients.

  1. It offers seamless collaboration

Collaboration is the primary factor enticing companies to deploy a cloud phone system. Functionalities like video conferencing and group messaging assist your employees in collaborating with your stakeholders from anywhere and at any time.

This state of the art technology enables employees working in different locations, remotely, or at home to communicate across all the devices. By being able to connect and collaborate immediately, it helps you to develop stronger relationships; thus, saving travel costs and the time spent in commuting.

  1. It improves business productivity

When businesses leverage unified communications, team-based productivity increases. As it offers a comprehensive suite of cloud telephony, companies can deliver consistent and hassle-free service. According to a survey, businesses using unified communications reported that the cloud phone system helps them stay ahead of the competition and quickly respond to their customer needs.

Moreover, transforming your communications into one single platform makes you pay for fewer services and software. Thus, your employees won’t require navigating between different platforms. This streamlines business operations, create a smooth workflow, help your employees save time, and boost their productivity.

  1. It offers a secure communication channel

Unified Communications convert audio signals into digital ones instead of using phone lines. All calls you place are over an encrypted internet connection. Thus, it adds significant security to your business communication system

The level of security it offers also applies to texts, faxes, and emails. So, whether you are dealing with personal or professional sensitive information, a unified communication system ensures that all your data stays safe and secure.

Wrapping it up…

Deploying a unified communication system enables you to communicate anywhere, anytime, work more efficiently, and streamline your overall business operations. It lets you switch to a single platform to suffice your communication needs instead of using different platforms. In addition to this, it allows you to optimize your company’s efficiency and productivity.

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