When you operate a real estate business, it’s imperative that you reach your customers across as many channels as possible to get your agency out there. To be the best in the biz you need to have a large client base that relies on you for selling and buying their homes. Establishing a trustworthy, helpful, and insightful online brand help build you as a leader in the space. We have tips that’ll elevate your realtor team’s presence online and help you create the digital brand that your clients rely on for updates on the market, the best houses, and so much more.
Choose a Business Domain that Stands out
It’s important that you secure your brand name and your personal name as a business domain when you’re a real estate agent(you’ll need a domain registrar service for that). While many people will see your team name on billboards, they may stumble across and best remember your personal name when they see it on “For Sale” and “Sold” signs. Sometimes, your original choice for a business domain is taken. Don’t let this discourage you from finding the perfect business domain. Hover offers many domain options specifically for realtors, such as.REALTY, REAL ESTATE, FOR SALE and more. Choose the business domain that best represents your type of real estate business.
Caption: some of the realtor-focused business domains that Hover offers.
Create a Website with the Proper Call to Actions
The main goal of your website? To get that person who is browsing to contact you about home. Make sure your website has easy to see and fill out a call to actions for forms. Have your phone number and email be accessible on the website so that people can contact you directly without filling out forms, too. Make sure you show off your team and experience, your home listings, your sold homes, and all about your real estate agency. High-quality photos and content are a must. Your branding (logo, colors, copywriting) should match that of any physical or print media you have, such as billboards or brochures. Your website needs to properly reflect your business, who your clients are, and how they search for homes.
Be Sure to Blog
You need to be the voice of your agency and also the leader in your industry. To accomplish this, you should be regularly blogging about the real estate market (local and global) and providing key tips and insights for home sellers and buyers. Everyone should rely on you as a key real estate resource. Make sure your content is relevant to your target audience of home buyers and sellers. Use platforms like your website, as well as Medium, LinkedIn, and others to share your content and grow your audience.
Power your Business with a Virtual Phone Number
Having a phone number with relevant area code to your location is a no-brainer. A realtor spends a lot of time on calls to drive conversions, and often a realtor’s day does not fall into the typical “9-5” schedule, as you need to be prepared to answer clients when they are available. The benefits of a virtual phone number are that you can take high volume calls without paying for a large phone bill. Further, a virtual phone number platform often comes with features that indisputably necessary in a busy office, such as call recording and queuing, calendar, and more to help real estate agents maximize operational efficiency. It can come to resemble 24/7 remote work at times.
Stay Active on Social Media Channels
There’s a reason neighbors always show up to open houses – people love peeking inside people’s houses. It helps people understand the value of their own home and homes in their area. What better way to sell a property than to provide, essentially, an open house to all those on your social media? Be sure to post new listings with high-quality photos and contact information. Share your real estate listings on all your social channels. Social media is a free way to drive organic traffic to your website, so there’s no reason not to maximize the benefit of these channels.
Start a Show or go Live!
This option sounds a little ridiculous, as not every realtor has the budget of the Oppenheim Group (check out their new Netflix show, Selling Sunset) but you can start a budget-friendly version of a television show for your audience. Many realtors are choosing to display more about who they are behind the business through channels like Instagram Video, Facebook Live, and YouTube. Stream your house showings, your busy day, the events you attend (and win awards at!). Many clients choose a real estate agent based on a referral or having actually met the person. It’s important to build trust and a great way to do that is to put yourself out there. Show potential clients what it’s like to be a real estate agent in your city and give your clients the chance to get to know the real you.