Businesses that thrive success know one thing very well: sales manager. Having a great sales manager can make or break your sales department.Because there are so many moving parts within an organization, the sales manager should be fully grasped to ensure each “aspect” of the collective sales effort is operating efficiently.

The primary focus of sales managers should be to maximize profit for the team while delivering the best possible value to customers. To increase your sales performance, you have to be vigilant in your search for skills and techniques. Improving sales productivity and performance is a key challenge for sales managers to solve. Here are the top 12 statistics that every sales manager should know to boost their sales.

[Infographic] Boost your sales: 12 statistics that every sales manager should know

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1. 71% of customers want to hear from sales reps early

Your prospects want to hear from you early in the sales process. “Early” may mean different things to different people, but if you want to improve your results, consider reaching out to your prospects a bit sooner than usual.

2. 60% of buyers want to talk about pricing on the first call

Survey shows that 6 in 10 buyers want to talk about pricing on the first call. That stands to reason, as many prospects are held back by their budgets.

3. It takes 5 follow-ups to close 80% of sales conversions

A report found that it takes at least 5 follow-ups with a prospect to close a sale. That’s especially shocking when you consider the next statistics.

4. Companies using lead scoring systems see 20% more conversions

When companies use products or services that help them “score” the quality of a lead, they end up getting 20% more conversions.

5. 69% of recipients report spam based only on the subject line

A survey found that these decisions are almost always based on the subject line sometimes exclusively. Be careful what you include in your subject line.

6. Emails with 1-3 questions are 50% more likely to get a response

From research, we learn that emails with a handful of questions are much more likely to get a response from prospects. Try including more questions to invite more responses.

7. The end of the month means 3 times as many more closes

According to a survey, the end of the month’s rush leads to 3 times as many closed deals.

8. 65% of sales managers cite lack of time and resources as their biggest challenge

65% of sales managers believe lack of time and resources is their biggest problem. In other words, with enough time and money, they think they can tackle anything. Managing those resources efficiently (especially time) is vital for success.

9. The best time to cold call is Wednesday afternoon

A study by CallHippo found that the best time to call prospects is between 4 and 5 pm on Wednesdays. The middle of the week is a good “sweet spot” for sales reps.

10. The worst time to cold call is Friday afternoon

The same study found that the absolute worst time to call is between 1 and 3 pm on Friday. People are itching for the weekend, and don’t want to talk to sales reps.

11. Successful sales reps talk for 54% of the call

We found that successful sales reps spoke for 54% of the call. In other words, there’s a balanced conversation happening, but successful sales reps take slightly more control of the conversation.

12. Sales reps perform 94.4 activities per day

This same report found that sales reps complete a combination of 94.4 activities every day. These activities include phone calls, emails, voicemails, data entry actions, and more.

Sell Smarter From These Sales Stats

Though it may feel at times that leading your sales team to success is impossible, as you can see, it is not. By simply taking the time to plan and implement sales strategies with the help of the above-mentioned statistics, you should start to see a noticeable improvement in your sales team.

Updated : August 18, 2021

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