Call Analytics
Every business call carries data, but most teams do not leverage it. CallHippo’s call analytics software turns every conversation into structured insight. Talk-to-listen ratios, sentiment scores, and connect rates included. Real-time dashboards and CRM sync on every plan.
- Real-time dashboards for connect rate, average talk time, etc.
- Speech and sentiment analytics on every call, in every plan
- CRM sync with HubSpot, Salesforce, Zoho, and 95+ other tools
How to Set Up CallHippo Call Analytics?
Set up call analytics in three steps. Every call starts feeding your dashboard within minutes.
Create a CallHippo account using your business email. Free trial credits included, and no credit card is required to start.
Port existing numbers or provision new ones from 150+ countries. Ensure flawless calling without disrupting your daily communications.
Set the calling reports you want and the events that trigger alerts. First insights arrive within the hour.
Key Features of CallHippo’s Call Analytics Platform
Eight features that separate a real analytics platform from a call log. Each one built to drive faster decisions.
See live calls, average call duration, and agent status in a single view. Every metric refreshes as calls happen.
AI listens to every call for tone shifts, keywords, and emotional cues. Sentiment scores surface on the dashboard instantly.
Every call records automatically and transcribes into searchable text. Managers pull up any conversation by number, agent, or date.
Track call status, call duration, etc. by team, date, and number. Compare performance side by side from one view.
Every agent gets a live scorecard from call outcomes and talk time. Coaching decisions rest on evidence, not gut feel.
Voice, SMS, WhatsApp, and email conversations feed a single analytics layer. Every channel counts toward one performance view.
Build reports around any metric that matters. Alerts fire the moment a threshold breaks, not the next morning.
Connect existing PBX through SIP trunking or pull analytics data via API. Flexibility for engineering teams building custom workflows.
Benefits of Call Analytics for Business
Here’s how all analytics moves the metrics that matter. From coaching to compliance, every benefit is measurable.
Call data shows which reps close best and which objections stall deals. Call conversions climb when coaching gets specific.
Replace opinion-based coaching with scoreable metrics. Managers know exactly which calls to review and why. Feedback becomes grounded in evidence.
Track which campaigns generate calls, which calls become pipeline, and which pipeline closes. Attribution stops being guesswork.
Analytics flag the times, queues, and IVR paths where callers drop off. Fix the pattern once, and abandonment drops permanently.
Recording, consent capture, and audit trails all run automatically. Managers pull compliance reports without touching the raw call data.
AI flags unusual call patterns, spoofed caller IDs, and toll-fraud spikes live. Threats get caught before the bill arrives.
Types of Call Analytics
Call analytics splits into four categories. Each one solves a different visibility problem.
- Speech Analytics
Speech analytics converts spoken conversations into searchable text and structured data. Managers surface keyword mentions and script adherence instantly. - Real-Time Analytics
Real-time analytics feeds live call data into your dashboard as calls happen. Managers spot issues in time to act. - Post-Call Analytics
Post-call analytics summarizes every conversation once it ends. Sentiment scores, call outcomes, and disposition tags populate automatically for review. - Sentiment Analytics
Sentiment analytics measures emotional tone throughout the call. Managers see which conversations went well and where escalation happened.
Pricing
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Calling
- 1 Free Phone Number
Get a dedicated standard phone number for each team member at no extra cost. Share numbers across multiple users for collaborative calling.
- Voicemail
- Click to Dial
- Business Hours
Define operating hours for each number to route calls appropriately.
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Messaging - SMS (Text messages) & MMS
- WhatsApp Business API
Platform- 2FA
Add an extra security layer by requiring a verification code in addition to your password.
- Desktop & Mobile Apps
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Calling
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Shared pool of free calling minutes for your entire team. Valid for manual dialing to standard US/Canada numbers only.
- Forward to Device Automatically route incoming calls to your mobile or alternative device to never miss calls.
- Ring All Devices Ring simultaneously on all your logged-in devices (desktop, mobile, browser) for every call.
- AI Global Connect View caller's timezone before dialing to reach contacts at optimal times.
- Country Blocking Restrict outbound calls to specific countries to prevent unauthorized international dialing.
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Messaging
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100 SMS (Text Messages)
Standard A2P charges apply.
- SMS Templates Create and save message templates for one-click texting with consistent communication.
- Free Omnichannel Inbox
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Analytics
- Basic Report Analytics
- Call Logs (1 month) Access detailed records of all calls including duration, outcome, recordings, and participant information.
- Audit Logs Track all account changes and user actions for security, compliance, and accountability.
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Integrations
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ZZapierSSlack50+WWebhook
Popular
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Calling
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Shared pool of free calling minutes for your entire team. Valid for manual dialing to standard US/Canada numbers only.
- Call Recordings Record and store calls for quality monitoring, training, and compliance.
- Multilingual IVR Offer IVR menu options in multiple languages to serve diverse customer bases.
- Call Distribution (Cascading) Route calls to agents in a priority sequence until someone answers.
- Custom Greetings Upload personalized welcome messages for callers to hear when they reach your number.
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Messaging
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500 SMS (Text Messages)
Standard A2P charges apply.
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Analytics
- Reports / Analytics Get detailed insights and summarized analytics on team's calling performance.
- AI Voicemail Transcription Automatically convert voicemail audio to text for faster message review.
- Call Logs (Lifetime)
- Role Based Access Control Assign specific roles with tailored permissions to control what each user can view and manage.
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Integrations
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HHubSpotSSalesforcePPipedrive50+ZZoho
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Calling
- Smart DID Routing Automatically routes calls to the best available agent based on real-time data.
- Multilevel IVR Create multi-step phone menus to route callers to the right department or person automatically.
- Call Blocking Block unwanted callers and spam numbers to keep your team focused on quality conversations.
- Holiday Routing Configure special call handling and greetings for holidays and non-business days.
- CRM-Based VIP Routing Route calls automatically to the correct contact/lead owner based on CRM information.
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Messaging
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1000 SMS (Text Messages)
Standard A2P charges apply.
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Enterprise
- Single Sign-On (SSO) Log in once to access CallHippo and all integrated tools with your company credentials.
- Custom Integrations Build advanced integrations with your systems—add click-to-call anywhere, sync call data with custom logic, and create workflows specific to your business.
- Dedicated Account Manager Resolve account queries efficiently with dedicated account manager.
- Personalized Onboarding Experience personalized onboarding for a tailored start.
- 24×7 & Phone Support
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Integrations
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HHubSpotSSalesforceZZoho50+ZZendesk
Call Analytics Use Cases by Team
Call analytics solves different problems for different teams. Four use cases show up in nearly every deployment.
Sales Teams: Pipeline Visibility and Rep Scorecards
Sales teams get pipeline visibility, call-to-close tracking, and rep scorecards. Managers see who closes and why in real time.
Marketing Teams: Campaign Attribution and Channel ROI
Marketing teams get campaign attribution, keyword-level call tracking, and ROI per channel. Every dollar gets tied to a call.
Support Teams: First Call Resolution and CSAT Correlation
Support teams track first call resolution, CSAT correlation, and escalation patterns. Weak spots surface before they become churn.
Operations and Compliance: Logging, Consent, and Audit Trails
Operations and compliance teams get call logging, consent capture, and audit trails. Regulator-ready reports run in seconds, not days.
What Does Call Analytics Software Track?
Six metrics form the backbone of any serious call analytics dashboard. Every dashboard should surface all six.
Call Duration and Wait Time
How long calls take and how long callers wait.
Call Abandonment Rate
Percentage of callers who hang up before connecting.
First Call Resolution (FCR)
Percentage of issues resolved on the first call.
Agent talk-to-listen Ratio
How much reps speak versus how much customers speak.
Sentiment Score
Emotional tone of each conversation from start to finish.
Peak Call Hours
The hours when your business receives the most calls.
CallHippo Call Analytics Integrations
Call analytics only earns its keep when data flows into your existing stack. CallHippo connects to the tools your team already uses.
CRM Integrations: Salesforce, HubSpot, Zoho, Pipedrive, Freshdesk
Every call, disposition, and recording logs directly into your CRM. Reps get context on every call without manual data entry.
Marketing Integrations: Google Ads, Facebook Ads, Google Analytics
Attribute inbound calls to the exact ad, keyword, or campaign that drove them. Marketing ROI runs on real call data.
Productivity Integrations: Slack, Zapier, API access
Send call events to Slack, trigger workflows through Zapier, or pull data via API into custom tools. Zero manual work.
How Does Call Analytics Software Work?
Behind the dashboard, call analytics runs on three connected stages. Collect, analyze, report.
Data Collection and Processing
Every call generates metadata, audio, and event data. The platform captures all three and structures them into analyzable records.
Analysis and Insights
AI processes call data for sentiment shifts, keyword frequency, and agent behavior patterns. Insights surface automatically on the dashboard.
Reporting and Optimization
Insights flow into live dashboards, scheduled reports, and real-time alerts. Managers make coaching and process decisions on evidence, not guesswork.
CallHippo vs Other Call Analytics Platforms
Five call analytics platforms show up in most evaluations. Each one fits a different buyer profile.
CallHippo
CallHippo bundles a full analytics dashboard with sentiment analysis and agent scoring. Integrations cover 100+ CRMs and marketing tools out of the box. Setup takes minutes rather than weeks, and pricing stays affordable across team sizes.
Best For
- Growing and mid-sized sales and support teams needing real-time analytics without enterprise pricing.
CallRail
CallRail is a marketing-first call tracking platform designed around lead attribution. The tool ties inbound calls to specific ads and keywords accurately. Sales coaching and agent-level scoring are lighter than in dedicated sales platforms.
Best For
- Marketing teams focused on inbound call attribution and paid media ROI.
Invoca
Invoca is an enterprise-grade AI conversation intelligence platform. Pricing sits well above mid-market, but analytics depth is unmatched. Multi-touch attribution and predictive analytics are core selling points.
Best For
- Enterprise marketing teams running high-value inbound campaigns.
Aircall
Aircall’s analytics stack works well inside HubSpot or Salesforce environments. The dashboard focuses on call volume, response time, and CRM-linked outcomes. Sentiment analysis and advanced AI sit on higher plans.
Best For
- Sales teams standardized on HubSpot or Salesforce that want CRM-native analytics.
Aircall
CloudTalk’s call analytics is tuned toward inbound support and contact centers. Reports cover wait times, queue performance, and agent activity in real time. Outbound-heavy teams often find the sales-specific analytics thinner.
Best For
- Support and contact center teams needing inbound-first analytics.
ROI of Call Analytics
Call analytics pays back on two horizons. Short-term wins show up in the first month. Long-term value compounds every quarter.
Short-Term Gains vs. Long-Term Value
Short-term gains show up fast but stay small. You spot a script problem, fix it, and see conversion rates improve. You cut underperforming marketing channels and save budget immediately.
Calculating ROI Beyond Marketing Attribution
True ROI extends beyond ad attribution. QA time saved, faster new-hire ramp, and reduced churn all factor in.
“Thanks to the CallHippo team, we were able to resolve a tough issue with flagged phone numbers. As an EdTech startup, outbound calls are crucial for us. CallHippo's solution not only improved our attestation score but also boosted our answer rates and overall customer experience.”
Frequently Asked Questions
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Call analysis software captures, processes, and reports on data from every business call. It surfaces connect rate, talk time, and sentiment for managers to act on.
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The core metrics include call duration, talk time, abandonment rate, first call resolution, talk-to-listen ratio, sentiment score, and peak call hours.
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Yes. CallHippo integrates natively with HubSpot, Salesforce, Zoho, Pipedrive, Freshworks, and 95+ other tools. Every call and analytics event syncs automatically.
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CallHippo's call analytics platform is fully GDPR and CCPA compliant. Consent capture, data retention controls, and deletion workflows are built in.
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Real-time analytics feeds data into your dashboard as calls happen. Post-call analytics summarizes every conversation after it ends. Most teams use both together.
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