What is Outbound Lead Generation?
Outbound Lead Generation refers to sending messages to your target audience irrespective of whether your customers have asked for it or showed an interest. In this process, you will be the one deciding the time and way of interaction. This is what we can term as interruption marketing too.
However, lead generation is vital for any business. It directly impacts a company’s sales and revenue. But, generating leads is challenging. It demands extensive market research, unique content creation, and promotion supported by the right marketing strategies and technological tools.
When it comes to B2B marketing, some of the strategies that are used for outbound lead generation include cold calling, direct email, mass email, knocking, display advertising, etc. Door-to-door knocking has a very limited reach. Email marketing can be helpful, but many a time, emails land right into the spam box. Therefore, talking directly to the client via cold calling is the most effective approach. Well, a VoIP phone system can add value to this approach.
Features Of CallHippo’s Business Phone System
Deliver your daily calling commitments like a pro with CallHippo’s super-efficient Power Dialer function.
Multiple telephony providers before placing a call. You can now safely bid adieu to all your call connectivity issues.
Global Connect helps you know the right time to call your international clients.
Each user can choose to have calls forwarded to several phones, to remain reachable even on-the-go.
The Call Transfer feature allows you to redirect a connected call from your phone number to a team member.
It’s a feature that will enable you to add a third person to your two-way call and turn it into a 3-way conference.
A Call Queue places incoming call in a line when the agent is busy attending other customers.
Call Barging is when a supervisor who is silently monitoring the call decides to enter the conference bridge.
Record every call on each of your numbers to better monitor your performance as a team.
Receive voicemails by email in your inbox. Play them directly from your email.
Track your phone support performance. Measure the % of missed calls, call load of each teammate, etc.
On Hold Music from CallHippo is a great way to keep your callers happy and engaged while on hold or upload your own custom music.
Benefits Of Outbound Lead Generation
Despite what others tell you, phone conversations play an important role in the lead generation process. According to research, B2B decision-makers prefer hearing from potential vendors over a call. To be more specific, it is concluded that 57% of C-level executives and almost 50% of directors likely respond to a sales call.
But, with the advent of technology, the role of phone calls has changed today. They are now the most effective tools for outbound lead generation activities. This includes:
- Responding instantly to prospects or leads
- Accumulating information and sharing it in real-time
- Understanding prospect’s expectations
To take full advantage of this, businesses need to have some smart tools like the business phone system.
Need Of Phone System For Outbound Lead Generation?
In order to make calls a seamless part of lead nurturing, it is crucial for companies to invest in a business phone system. It helps companies leverage data on past activities of the prospect so that they can schedule the outbound calls.
- Cost-effective: A virtual phone system is less expensive as compared to traditional phone lines. As they eliminate the need for heavy infrastructure, maintenance, and up-gradation, it is far more affordable. Moreover, it makes long-distance calling less priced than conventional phone plans.
- Portability: A VoIP phone system enables you to access phone calls from anywhere and at any time. Whether you are at the office or traveling, you can always attend calls from your prospects. Besides, functionalities like Call Transfer assure you that any call will get forwarded to you no matter where you are.
Thus, a virtual phone system can help businesses generate leads.
Frequently Asked Questions About Outbound Lead Generation
While there are many ways to increase outbound leads, some of the most effective include direct email, mass email, phone calls, knocking, and display advertising. Cold calling leads to some of the best results as emails may end up in the spam box.
Inbound leads are leads that connect with you directly through referral channels. They may be referred by friends, read your social media content, or seen your website.
On the other hand, outbound leads are captured by contact that is initiated from your side. You may choose to send emails, make cold calls, or advertise through various channels - in outbound lead generation you need to make the effort to attract leads.
A virtual phone system is a highly cost-effective and portable tool for outbound lead generation. It allows organizations to store real-time prospect information and streamlines the cold calling process. Agents can access the system anytime, anywhere, thereby making outbound lead generation more efficient.