Published : September 20, 2023Today’s businesses need text message marketing as it provides a quick and easy way to connect with teams, clients, and customers on their phones. When combined with social media and email, the success rate of SMS campaigns rises to more than 50%, and over half of them report a positive return on investment.
A business texting app can enhance customer support and improve internal communication. SMS is ideal for reminders, promotions, and real-time updates as it guarantees prompt delivery and response. The following are ten top business text messaging apps, each with unique features to meet different company requirements.
10 Best Business Texting Apps
After extensive research and analysis, we have curated a list of top business texting apps. These apps are carefully selected based on usability and satisfaction scores, including features, ease of use, customer support, ratings, and reviews from Capterra, G2, and SoftwareSuggest. We aim to assist businesses in identifying the most suitable software to streamline their operations.
Whether for marketing, customer service, or internal communication, a business texting app offers a range of features that can cater to different business needs. Let’s take a look at some of the best ones.
| Provider | Best For | Key Features | Pricing |
| CallHippo | Small to medium-sized businesses | Power dialer, AI voice bot, call analytics, smart DID routing | 10-day free trial, paid plans from $18/user/month |
| EZ Texting | Urgent notifications and consumer engagement | Automated scheduling, MMS capabilities, contact management | 14-day free trial, plans start from $20/month |
| TextMagic | SMS marketing for various business sizes with IoS or Android apps | Conversion tracking, survey builder, scheduled messaging | 30-day free trial plans from $24.5/500 texts |
| Twilio | Custom SMS solutions for tech-savvy businesses | Campaign management, API integration, workflow management | 30-day free trial, custom pricing |
| SlickText | SMS marketing and audience engagement | Campaign planning, contextual targeting, unlimited messaging | 14-day free trial plans from $29/month |
| SimpleTexting | SMS and MMS communication management | Campaign management, message personalization, visual analytics | 14-day free trial, plans start from $29/month |
| Podium | Local businesses and service sectors | Appointment management, complaint management, campaign tracking | 14-day free trial, plans start from $399/month |
| Salesmsg | Marketers and sales teams | Power dialer, automated texting campaigns, AI textbot | 14-day free trial, custom pricing |
| Heymarket | Customer support and team collaboration | Shared inboxes, SMS marketing, performance metrics | 14-day free trial, plans start from $19/user/month |
| RingCentral | Unified communications for organizations | Auto dialer, interaction tracking, video conferencing | 14-day free trial, plans start from $20/user/month |
1. CallHippo
CallHippo is a feature-rich business texting app that integrates VoIP and SMS for easy communication. Its newest feature, the AI Voicebot, provides voice virtual assistants for support and sales teams around the clock, effectively handling standard questions and speeding up response times.
With pre-trained models for different scenarios and multilingual capabilities in more than 135 languages, companies can scale operations effectively. CallHippo is a great business phone system for improving communication and automating customer support, as it guarantees enterprise-grade security and compliance.
Key Features
- Power dialer
- Call analytics
- AI voice bot
- Answering machine detection
- Smart DID routing
- CallHippo AI
Pros
- High call quality with no voice breaks or disconnections.
- Reliable customer support with quick responses.
- Fast connection speed and easy-to-use mobile app.
Cons
- Mobile app performance is less reliable on older devices.
- Repeated logins are required when using HubSpot integration.
Pricing
- Basic: $0
- Starter: $18/user/month
- Professional: $30/user/month
- Ultimate: $42/user/month
- 10-day free trial
Security Features
Offers robust security with encryption, multi-factor authentication, and compliance support, ensuring the confidentiality of communications.
CallHippo Review
CallHippo has a rating of 4.4 on Capterra (based on 599 reviews)
“It has been great, to be honest. I have tried this for the first time. I have used software such as Vonage and RingCentral in the past, which were also good. But CallHippo’s support function just wowed me. I mean, they are always available to answer questions and solve issues in a heartbeat.”
-Nilesh J, Sales Manager
2. EZ Texting
EZ Texting is a simple and efficient method of managing text message campaigns. Known for its well-known user-friendliness, this business text messaging service is ideal for both small and large companies.
Businesses can send images, movies, and other data directly to their audience with its robust multimedia capabilities (MMS). This texting software for business is a go-to for businesses that prioritize urgent notifications, event advertising, and extensive consumer involvement.
Key Features
- Automated scheduling
- Contact management
- Reporting & statistics
- Template management
- Multi-channel marketing
Pros
- Easy to use with better response rates than competitors.
- Offers quick reports to show usage trends.
- Easy to schedule sending time of text messages.
Cons
- No email integration is available.
- Texts can get delayed due to reviews.
Pricing
- Launch: starts from $20/month
- Boost: starts from $60/month
- Scale: starts from $100/month
- Enterprise: starts from $3000/month
- 14-day free trial
Security Features
Implements data encryption, user authentication, and GDPR compliance to protect sensitive information during messaging.
EZ Texting Reviews
EZ Texting has a rating of 4.3 on Capterra (based on 164 reviews)
“Pretty good, a little pricey, but otherwise a good software.”
-Azelin, Manager
3. Textmagic
Textmagic is a feature-rich SMS marketing platform for companies of all sizes. It is a flexible business texting tool that can be used for sending SMS messages from customer surveys to appointment reminders and promotional communications. Textmagic is excellent for companies wishing to automate their text conversations because of its intuitive user interface and robust API connection.
Textmagic is designed to manage both delivering bulk SMS messages and having two-way discussions with clients. It’s especially popular among companies that require reliable delivery and reporting features to monitor the success of their campaigns.
Key Features
- Conversion tracking
- Survey builder
- Message personalization
- Scheduled messaging
- Template management
Pros
- Simple to set up and use with auto-formatting and scheduling.
- Efficient group messaging with reusable templates.
- Affordable with no contract requirements.
Cons
- No support for sending texts to emails.
- Lacks the ability to send or receive images.
Pricing
- Essential: $24.5/ 500 texts
- Professional 2K: starts from $80/2,000 texts/month
- Connect 10K: starts from $100 /10,000 texts/month
- 30-day free trial
Security Features
Secures messages with SSL encryption and adheres to data protection regulations, providing reliable safeguards against breaches.
Textmagic Reviews
Textmagic has a rating of 4.6 on Capterra (based on 231 reviews)
“I like the mobile marketing features. It comes with amazing SMS Marketing and SMS survey capabilities.”
-Atendi, IT Manager
: RCS Vs SMS: What are the differences?4. Twilio
Twilio is a highly configurable SMS messaging platform that serves companies and developers looking for customized SMS solutions. Businesses can integrate SMS into their current systems, apps, or websites with Twilio, an API-first commercial text messaging tool.
With Twilio’s unmatched flexibility, companies can manage every facet of their SMS campaigns, from delivery tracking to message routing. It is among the best text messaging services for businesses and is widely used by tech-savvy businesses seeking deep integration with their current software infrastructure.
Key Features
- Campaign management
- On-demand recording
- Queue management
- Status tracking
- Workflow management
Pros
- Easy OTP integration for secure identity verification.
- Extensive native app support for versatile connections.
- Fast and reliable for time-sensitive operations.
Cons
- Requires payment before sending OTPs to unverified numbers.
- Advanced features can be difficult to implement.
Pricing
- Custom pricing
- 30-day free trial
Security Features
Known for its end-to-end encryption, strong identity management, and compliance with industry standards, Twilio ensures secure communications.
Twilio Reviews
Twilio has a rating of 4.4 on Capterra (based on 456 reviews)
“We used Twilio as our primary phone tool to manage and distribute contacts between a large group of sales managers. Each sales manager operates in their market and language; due to this setup, many other tools were skipped, and Twilio solved this issue for us.”
-Nikita, Marketing Manager
5. SlickText
For businesses focusing on SMS marketing, SlickText is a strong messaging tool. Audience segmentation using unique keywords for opt-ins and customized text campaigns enables companies to interact with their clientele. The software can schedule messages and offers automated drip tactics to gradually nurture leads and unlimited message assistance.
SlickText offers comprehensive analytics for monitoring campaign efficacy in addition to mobile-friendly opt-in forms. SlickText is a reliable option for companies looking to improve their marketing and communication strategies because of its strong dedication to compliance and data security.
Key Features
- Campaign planning
- Scheduled messaging
- Contextual targeting
- Location-based marketing
- Message personalization
Pros
- User-friendly setup with helpful instructional videos.
- Higher engagement rates via text compared to email.
- Excellent customer support with responsive representatives.
Cons
- Limited group messaging capabilities.
- Character limits are reduced when using accents in Spanish texts.
Pricing
- Free
- $29/month
- $49/month
- $79/month
- $139/month
- $189/month
- $350/month
- $750/month
- $1250/month
- Enterprise: custom planning
- 14-day free trial
Security Features
Prioritizes security through compliance with TCPA and CTIA regulations and implements strong data encryption and double opt-in processes for subscriber management.
SlickText Review
SlickText has a rating of 4.8 on Capterra (based on 238 ratings)
“ Interface, easy to use, custom fields, ability to create segments, survey texts that are linked to contacts, tracking click rate of URLs. My favorite thing is that text messages rollover to the next month. Customer service has been superb so far as well. They are always available and quickly answer my questions.”
-Jamie L, Project Manager
6. SimpleTexting
SimpleTexting is among the best SMS apps made for businesses that need to communicate with their audience using both SMS and MMS features. Managing SMS campaigns, sending automated messages, and having two-way conversations with clients are all made simple by its clear, user-friendly interface.
Businesses may coordinate their text marketing efforts with other communication tactics because of its seamless workflow management and connectivity with well-known CRMs and email marketing platforms.
Key Features
- Campaign management
- Message personalization
- Short codes
- Visual analytics
- Survey/poll management
Pros
- Excellent support with quick responses via live chat.
- Well-documented API and easy webhook management.
- Flexible SMS plans that adapt to seasonal demand.
Cons
- Changing passwords doesn’t log users out, needing account deactivation.
- Reporting requires CSV downloads instead of simple integrations.
Pricing
- Local: $39/month
- Toll-free: $29/month
- Dedicated short code: custom plan
- 14-day free trial
SimpleTexting Reviews
SimpleTexting has a rating of 4.7 on Capterra (based on 239 reviews)
“Our remote organization works with teens all across the country, so Simple Texting is indispensable to getting our work done. Customer service is also excellent — quick, painless, and friendly! I’d recommend it to anyone needing SMS marketing in their business or nonprofit.”
-Anika, Executive Director
Security Features
Features encryption for all messages, strict access controls, and compliance with GDPR to ensure secure business communication.
7. Podium
Podium is a full-featured platform for consumer contact that extends beyond SMS. It integrates capabilities for managing payments, providing appointment reminders, and gathering client feedback with SMS communication.
With Podium’s business texting app, companies can automate numerous facets of customer interaction while still maintaining direct, human communication with their clients. Podium is especially well-liked by local businesses and service-oriented sectors where direct client communication is important.
Key Features
- Campaign management
- Appointment management
- Complaint management
- Recurring/subscription billing
- Status tracking
Pros
- Easy to use and efficient communication.
- Proactive IT support resolves issues quickly.
- Simple bulk promotions enhance customer service.
Cons
- No keyword search for conversations.
- Recent layout changes complicate navigation.
Pricing
- Core: $399/month
- Pro: $599/month
- Signature: custom pricing
- 14-day free trial
Security Features
Provides encryption for secure data transmission, along with regular audits and strong access control measures to protect user information.
Podium Reviews
Podium has a 4.3 rating on Capterra (based on 508 reviews)
“We previously used Podium, and we switched to a less expensive option. Well, you get what you pay for. Podium is a far better product. Reviews increase, and we get paid faster using card readers or text-to-pay. Excellent customer service!”
H.David, Installed Sales Manager
8. Salesmsg
Salesmsg is a business text messaging that was created especially for marketers and sales teams. Businesses can better manage communications with prospects and customers by integrating CRM with two-way messaging.
Organizations can give their audience a more customized experience using Salesmsg’s local phone number feature, and its automation features make follow-ups and responses easier. The software is well known for improving customer outreach, which makes it simpler for sales teams to text leads, answer questions, and complete deals.
Key Features
- Power dialer
- Call forwarding
- Scheduled text messages
- Automated texting campaign
- AI textbot
Pros
- Simplifies communication with easy HubSpot integration.
- Excellent customer support that quickly addresses issues.
- Efficient texting features for team collaboration and client interaction.
Cons
- Credit tracking is confusing and lacks transparency.
- Multi-party group chat synchronization issues can occur.
Pricing
- Custom pricing
- 14-day free trial
Security Features
Offers data encryption and secure user authentication, ensuring that all communications are kept private and secure.
Salesmsg Reviews
Salesmsg has a rating of 4.6 on Capterra (based on 75 reviews)
“Customer service is really helpful. I link up the texting platform to my booking software and I love that it has that API – it never fails. Texts come in without any lag time. There is call forwarding that is essential for me and my business.”
-Emily, Business Owner
9. Heymarket
Heymarket is a business messaging app that promotes teamwork by providing shared inboxes and collaboration features that let several team members handle client contacts with ease.
Heymarket offers businesses a flexible platform for connecting with clients on their preferred channels by supporting messaging through other well-known apps like WhatsApp in addition to SMS. As it enables message assignment, customized templates, and comprehensive message history tracking, Heymarket is ideal for customer support teams.
Key Features
- SMS marketing
- Performance metrics
- Segmentation
- Workflow management
- Reporting and statistics
Pros
- User-friendly interface allows for quick onboarding.
- Shared inboxes enhance team collaboration on customer inquiries.
- Message templates and automation save significant time.
Cons
- Limited customization options reduce efficiency with API message management.
- Customer support lacks knowledge about app features during issues.
Heymarket Reviews
Heymarket has a rating of 4.5 on Capterra (based on 43 reviews)
“It offers many tools for the most effective execution of the marketing process. We have achieved a lot in terms of marketing and follow-up.”
-Maud, Digital Marketing & Communications Manager
Pricing
- Standard: $19/user/month
- Plus: $39/user/month
- Pro: $59/user/month
- Enterprise: custom pricing
- 14-day free trial
Security Features
Implements strong encryption and access controls, adhering to compliance standards like GDPR to protect user data.
10. RingCentral
RingCentral is a unified communications platform for organizations that combine text messaging, video, and phone calls. In addition to its VoIP services, RingCentral provides a reliable business texting app for mobile apps and desktops that allows cross-device SMS and MMS communication.
With the extra advantage of having their voice, video, and fax services on one platform, businesses can use RingCentral to schedule texts, send bulk messages, and manage group messaging.
Key Features
- Auto dialer
- Call monitoring
- Callback scheduling
- Interaction tracking
- Fax management
Pros
- Modular design supports ongoing technological growth.
- Unified platform simplifies integrations.
- Advanced features like call analysis improve functionality.
Cons
- Limited ability to separate business units.
- Occasional call connection drops.
Pricing
- Core: $20/user/month
- Advanced: $25/user/month
- Ultra: $35/user/month
- 14-day free trial
Security Features
Features end-to-end encryption, multi-factor authentication, and secure data centers, along with regular audits for maintaining security.
RingCentral Reviews
RingCentral has a rating of 4.3 on Capterra (based on 209 reviews)
“We like that RingCentral has an extensive reporting system so that we can monitor the efficiency of our call queues. Our management wanted to view real-time reports and graphs to show how our staff was working, which hours were peak hours, and which hours needed more staff.”
-Darian, Team Lead
Legal Considerations For Business Texting App
Business texting apps must comply with several legal regulations, including the Telephone Consumer Protection Act (TCPA), which requires businesses to obtain prior consent for marketing messages and provide opt-out options.
The CAN-SPAM Act also governs commercial texts, while international laws like GDPR (EU) and CCPA (California) impose strict data privacy standards, such as obtaining consent, ensuring data security, and respecting opt-out and deletion requests. Industry-specific rules like HIPAA and financial regulations further complicate compliance. To avoid penalties, businesses must prioritize consent, transparency, and regular audits to align with evolving regulations.
Things To Keep In Mind While Choosing A Texting App For Business
The following factors should be taken into account while choosing the finest text messaging service for business:
- Scalability: Ensure that the application can expand with your company, managing higher volumes without sacrificing functionality.
- Ease of Use: For team members to swiftly embrace the platform, an intuitive user interface is crucial.
- Integration Capabilities: Select a platform that works with the marketing tools, CRM, or other applications you now use.
- Security: Give top priority to a platform that guarantees secure data storage, encryption, and adherence to data privacy laws.
- Cost: Take into account the pricing structure to make sure it suits your spending plan without compromising on necessary features.
With the help of these factors, you can choose the best texting program for your company and maximize consumer communication while keeping your system safe and effective.
Conclusion
Whether your goal is internal collaboration, marketing, or customer interaction, selecting the best business texting app is important for improving communication. Every platform we’ve covered has benefits of its own, so when choosing one, take into account your company’s specific needs, like scalability, usability, or security. You can strengthen client relationships, increase adaptability, and eventually improve business outcomes by choosing the best text messaging solution for your company.
Expert Insights
“An effective business texting app balances automation with personalization to enhance customer relationships. By providing actionable analytics, ensuring compliance with regulations like TCPA, and offering scalability, businesses can confidently engage customers and adapt to their evolving needs. Prioritizing security and user-friendly interfaces adds significant value, making it essential for growth.”
-Gaurav Punetha, AVP Sales And Success
Methodology
Our evaluation of the best business texting apps focused on several key factors to ensure small businesses find reliable solutions that align with their needs and budgets:
- Free Plans & Trials: We prioritized providers that offer completely free plans and trials, allowing users to explore features and functionalities without any upfront costs. This enables businesses to assess the effectiveness of the texting app before committing financially.
- Affordable Paid Plans: Understanding that many free plans may include advertisements, we examined the pricing structures of paid plans. We considered the cost-effectiveness of accessing additional features and the options available for ad-free experiences, ensuring that businesses can find suitable plans without financial strain.
- Usability and Satisfaction: Our analysis incorporated user reviews and ratings from reputable platforms like Capterra, G2, and SoftwareSuggest. We assessed features, user experience, and customer support to gauge the overall satisfaction and effectiveness of each app, ensuring that they cater to the demands of small businesses.
This methodology guarantees that our recommendations focus on business texting apps that deliver value, enhance communication, and meet the specific needs of small businesses without exceeding their budgets.
Frequently Asked Questions
1. What is a business texting app?
A business texting app gives businesses a unified, secure platform to send and receive SMS or MMS messages with their clients, improving communication for marketing, support, and notifications.
2. How does business text messaging work?
Business text messaging allows companies to use SMS/MMS to send automated or customized communications to their clients. For effective communication, it uses a messaging platform that is connected to client contact lists.
3. Why should you use a business texting service?
Business texting services increase client engagement, provide prompt support, improve marketing efforts, and promote secure, reliable communication that happens faster than phone calls or emails.
Updated : November 7, 2024
Priya Naha is an experienced technical content writer who focuses on VoIP and telephony technologies. Her expertise in telecommunication and content marketing allows her to simplify complex topics with real-world knowledge, making her writing relatable, informative, and easy-to-read. Her direct involvement with VoIP products and solutions makes her a reliable voice in the field.
Subscribe to our newsletter & never miss our latest news and promotions.
+24K people have already subscribed