Published : November 10, 2023A successful real estate career involves more than just listing properties and hosting open houses. According to research, The real estate software market was valued at $4.90 billion in 2022, with a compound annual growth rate (CAGR) of 15.31% anticipated from 2023 to 2029.
Having the right tools can make a big difference in real estate, whether you’re an experienced pro or a newcomer.
Real estate agent software suites enable agents to simplify the process of showcasing properties and attracting prospective buyers. In this blog, we will take a closer look at the top 12 real estate software for agents. Let’s dig deep!
"When selecting the best real estate software, prioritize solutions with intuitive user interfaces, robust features, and the ability to scale with your business. Choose platforms that include a wide range of tools, such as CRM, automation, and analytics. Examine user feedback carefully, compile recommendations, and ultimately choose software that fits your company's goals and workflow. "
What Is Real Estate Agent Software?
Real estate agent software is a computer program designed specifically to support the work of real estate professionals. It acts as a virtual assistant, aiding agents in organizing, automating, and improving various aspects of their real estate transactions. Typically, the software has features for listing properties, keeping track of documents, managing clients, and promoting communication.
Real estate agents can effectively manage the paperwork involved in purchasing or selling properties, create and update property listings, and keep track of client information with the help of real estate agent software.
Additionally, some advanced features might offer analytics and reporting, enabling agents to assess market trends and make wise choices. Agents can spend more time cultivating client relationships, quality leads, and closing deals by employing these tools.
12 Best Real Estate Agent Software
A successful real estate agent relies heavily on effective communication, and in the current digital era, having the appropriate software tools can make all the difference.
The best real estate agent software for communication offers a full range of tools to facilitate communication, enhance teamwork, and eventually increase productivity, going beyond basic email and phone calls. Some of the most common real estate agent software for communication are written below. Let’s take a closer look at them!
After extensive research and analysis, we have curated a list of Real Estate Software for Agents. These softwares are carefully selected based on usability and satisfaction scores, including features, ease of use, customer support, ratings, and reviews from SoftwareSuggest, G2, and Capterra. Our aim is to assist businesses in identifying the most suitable software to streamline their operations.
1. CallHippo
CallHippo stands out as a top choice for real estate professionals looking for cutting-edge virtual phone systems that are tailored to the specific needs of small and medium-sized businesses.
CallHippo is distinguished by its cost-effective solution, which enables businesses to maintain consistent consumer engagement without straining financial resources.
This powerful platform not only improves customer service but also enables real estate agents to make more deals and capitalize on emerging opportunities, resulting in a significant increase in revenue for businesses.
Key Features
- Call tracking
- Power dialer
- Interactive voice response
- Reliable dashboard
- Call forwarding
Pros
- CallHippo offers a user-friendly interface catering to both novices and experts in small and medium-sized enterprises.
- Budget-friendly CallHippo enables businesses to improve customer service, explore new possibilities, and increase sales.
- CallHippo's cloud-based design allows easy integration with other systems, enhancing corporate flexibility and agility.
Cons
- Businesses that deal with erratic call volumes may consider the pricing to be rather high.
- CallHippo's customer service can be a little slow at times.
Pricing
- Basic: $0
- Bronze: $16 per user/month
- Silver: $24 per user/month
- Platinum: $40 per user/month
2. Brokerkit
Brokerkit automates agent recruiting and retention procedures, making the job of a real estate broker easier. With smart campaign design, Brokerkit streamlines hiring, onboarding, and agent retention for residential real estate offices and national brokerages striving for quick team growth.
Using a single interface, the platform makes it easy to manage calls, texts, emails, and calendar appointments. Real estate professionals can effectively scale their teams and ensure effective retention strategies with Brokerkit.
Key Features
- Contact management
- Email marketing
- Client database
- Lead management
Pros
- Users find it convenient to manage, edit, and add agent profiles with this real estate software.
- This software is quite easy to use and offers drip campaigns.
- BrokerKit’s user-friendly interface enables easy communication via emails and texts.
Cons
- Users occasionally have difficulty locating titles or tasks in this software, which reduces efficiency.
- Concerns have been raised about the texting feature, which uses program-assigned numbers rather than personal ones.
Pricing
- On request
3. CINC
With a wide range of real estate agent software to improve your lead generation efforts, CINC distinguishes itself as the market leader and a top lead generation platform. Throughout the day, the CINC ad platform continuously optimizes your Google and Facebook ads to make sure the right people see them.
In addition, CINC gives you the ability to create an IDX website—an online listing service—that features pertinent MLS properties. In the markets you service, this feature helps draw in more prospective homeowners.
Key Features
- Video messaging
- Automated marketing
- Built-In CRM
- Customized IDX
Pros
- The CINC platform provides agents with customizable websites, MLS integration, and effective prospect management via CRM.
- Its mobile app is essential for agents, facilitating lead management and ensuring efficiency on the go.
- With its multifunctional features and platform, CINC stands out from the crowd.
Cons
- With CINC, there is often a learning curve that takes practice and concentration to fully overcome.
- Even with basic features, CINC's websites are not fully customizable, and domain ownership relies on subscription continuation.
Pricing
- Solo plan: $900 to $1,100 per month
- Ramp plan: $1,000 to $1,300 per month
- Pro plan: $1,200 to $1,500 per month
- Select plan: On request
You May Also Read : Top 14 Real Estate Phone Systems in 2023
4. Homesnap Pro
This software for real estate agents integrates the best features of Zillow Premier Agent and CINC. It, like Zillow, allows you to collect leads from users who have questions about properties while browsing Homesnap. Homesnap, like CINC, assists you in creating effective marketing campaigns, particularly on platforms such as Google, Facebook, Instagram, and Waze.
While Homesnap Pro is free, upgrading to Homesnap Pro+ grants access to a slew of advanced marketing tools for more effective lead capture. Homesnap Pro+ is the go-to option for real estate marketing if you want a branded website, personalized lead pages, and more customer reviews.
Key Features
- Contact management
- Listing management
- Lead generation
- Email marketing
Pros
- Use Homesnap’s user-friendly interface to get started for free.
- Discover new features that improve the way you search for and interact with properties.
- Use the integrated messaging and property-sharing features to facilitate easy communication and teamwork.
Cons
- Some areas are neglected, limiting access to comprehensive property information.
- The "Walk the property line" function is available only on iOS devices.
Pricing
- Homesnap Pro: Free
- Homesnap Pro+: $49.99 per month
5. Wise Agent
Wise Agent, a dynamic real estate CRM software, includes a plethora of tools for expertly managing digital marketing, creating landing pages, and streamlining contact management. Users can easily create brochures, run drip campaigns, use email marketing automation, and even send SMS messages—all from within the Wise Agent platform.
Being one of the best software for real estate agents, Wise Agent is a cost-effective solution that is ideal for individual agents and small teams. Each pricing plan includes not only core features but also personalized onboarding.
Key Features
- Task management
- Real-time dashboards
- Account management
- Customizable landing pages
Pros
- Using effective drip campaigns, Wise Agent excels at nurturing leads in a personalized manner.
- Easily manage precise contact databases with features for automatically enhancing information.
- Wise Agent has an easy-to-use interface, but it works well with many well-known tools.
Cons
- Wise Agent lacks an in-built website builder, forcing users to seek out alternative website creation tools.
- Wise Agent's email customization tool can be difficult and less user-friendly.
Pricing
- Starts at $32 per month
6. HubSpot
HubSpot is a fantastic free CRM that successful real estate brokers use to increase sales. The free version is intended for small businesses and teams, and it allows you to manage up to 1 million leads regardless of the size of your team.
HubSpot helps you track your contacts throughout the sales process, assisting you in identifying and addressing bottlenecks. Its true strength lies in enhancing your marketing efforts with content creation, email, social media, advertising, and other tools.
Key Features
- Customizable dashboards
- Unassigned contacts
- Contact management
- Inbound lead management
Pros
- With Hubspot, you can receive real-time notifications on lead behaviors for proactive decision-making.
- Craft personalized email sequences with this software to engage leads and nurture existing customer relationships.
Cons
- Plans for each user can be expensive for small businesses.
- Communication is hampered by the one email limit per contact.
Pricing
- HubSpot CRM: Free
- Sales Hub Starter: $45 per month for two users ($23 per month per additional user)
- Sales Hub Professional: $450 per month for five users ($90 per month per additional user)
- Sales Hub Enterprise: $1,200 per month for ten users ($120 per month per additional user)
7. MLS.com
MLS.com assists real estate agents by promoting homes via third-party links. While direct listings are not currently permitted, it does provide valuable resources, particularly for premium members.
The platform focuses on foreclosure listings, which help agents find low-cost homes for clients or investment opportunities. MLS.com collects accurate information from government agencies and corporate sellers, increasing the trustworthiness of property data. It provides a comprehensive view of the market by aggregating data from various sources.
Pricing
- Starts at $39.80 per month.
8. Apartments.com
For companies of all sizes, Apartments.com, formerly known as Cozy, is a convenient platform for managing rental properties. It provides functions like creating leases, tracking expenses, online showings, and listing distribution. If your real estate company manages the properties, Apartments.com makes it simple to distribute listings, evaluate applications, and take online rent payments—all for free.
This software for real estate agents is a great tool for showing prospective tenants your empty property directly and making management duties easier. Boost your property’s visibility by opting for a premium listing. For a fee, you get 30 days of high exposure and can showcase captivating video tours of your space, ideal for overcoming rental challenges.
Key Features
- Comprehensive marketing platform
- Property manager resources
- Massive property listings
- Nationwide coverage
Pros
- Ampartments.com simplifies tenant screening by integrating TransUnion for comprehensive background checks.
- Immersive media, tour scheduling, and up-to-date availability information are all included in virtual showings.
- Property management can be made easier with expense tracking, tax-ready reports, and resident communication tools.
Cons
- Advanced property accounting and reporting tools are absent on the platform.
- No free trial or live chat option is provided for the software.
Pricing
- Rental manager: Free
- Premium listing: Sign up for pricing
9. ShowingTime
Property showing management and organization are made easier with ShowingTime. If someone is interested, requesting a showing online is simple and straightforward. Everything is centralized with this app, from verifying crucial information to opening doors.
It smoothes out the entire showing process, from booking the showing to securely locking the home afterward. It’s like a helpful assistant that keeps things easy and organized for everyone involved in the showing process.
Key Features
- Client management
- Property management
- Listing management
- Calendar management
Pros
- The simplicity of ShowingTime keeps listings and showings effortlessly organized.
- You can easily send reminders and gather feedback for sellers using this software, ensuring a comprehensive information flow.
- Showing management is simplified thanks to the app's convenience, automated responses, and unique property instructions.
Cons
- This software lacks useful extras like route planning, making planning and support challenging.
- There is a lag in new listing updates, and some features of this software need better clarity.
Pricing
- On request
10. Open Home Pro
Open Home Pro is frequently used by real estate companies that host a large number of open houses. By eliminating sign-in sheets, visitors will have a faster and more seamless experience.
The software’s allure is that it can save you time reading sloppy handwriting, which will improve client communications and lead conversion. It also has basic Customer Relationship Management (CRM) features that aid in lead organization, automated follow-up emails, and streamlined seller reports.
Key Features
- Property management
- Listing management
- Client database
Pros
- To encourage interaction, Open Home Pro follows up with clients via customized emails.
- Its message personalization improves user satisfaction and connection.
- This software collects background information to enable a more knowledgeable and effective client interaction.
Cons
- At times, the platform can become a little slow.
Pricing
- Basic: Free
- Premium: $20 per month
You May Also Read : 7 Best Real Estate Dialers in 2023
11. MRI Software
MRI Software, founded in 1971, has risen to prominence as a leading provider of innovative real estate software applications and hosted solutions. MRI’s technology platform has become synonymous with both comprehensiveness and flexibility over its more than five-decade journey.
The company’s commitment to innovation is exemplified by its open and connected ecosystem, which is capable of meeting the unique needs of real estate enterprises around the world.
Key Features
- Advanced lease accounting
- Comprehensive property management
- Robust mobile functionality
- In-depth reporting and analytics
Pros
- MRI Software has impressed users with its high return on investment.
- The software's numerous features simplify property management while increasing operational efficiency.
- For convenience, clients appreciate the user-friendly interface and robust mobile capabilities.
Cons
- Users find this software’s interface somewhat complex, suggesting a need for modernization.
- This software poses occasional system hiccups, causing minor operational disruptions.
Pricing
- On request
12. Propertybase
Propertybase is a comprehensive software solution designed specifically for real estate agents. It combines lead generation, CRM, marketing, and back-office operations into a single, cloud-based platform. The workflow for real estate teams and brokerages is streamlined by this end-to-end solution, making it easier to turn leads into closed deals.
Propertybase improves efficiency by combining necessary tools and procedures, making it easier for professionals to handle the complexities of real estate transactions.
Key Features
- Listing management
- Email marketing
- Lead management
- Pipeline management
Pros
- Real estate websites, contacts, leads, and transactions can all be managed from this single platform.
- In Propertybase, listing management and automated campaigns are supported by an integrated MLS.
- Print marketing, email marketing, and customizable websites are all included.
Cons
- This platform's Salesforce Edition has a steep learning curve, making it challenging for new users.
- It's expensive for those on a small budget, and there are limited customization options for dashboards and pipelines.
Pricing
- On request
Conclusion
The real estate market is undergoing a radical transformation, and in order for agents to succeed in this dynamic environment, state-of-the-art software must be integrated.
Adopting these technologies not only streamlines workflows but also puts agents on the cutting edge of the real estate industry and advancements. Strategic software adoption becomes a key driver for success in a constantly changing real estate landscape, empowering agents to navigate challenges efficiently and seize opportunities in this dynamic digital era. Connect with our experts and dig deep into the vast field of real estate today!
FAQs
1. Which Software Is Best for Real Estate Business?
When it comes to the best real estate software, the choice depends on specific needs. Options like Propertybase, and Hubspot are popular for managing customers, while MLS.com software aids in listing properties efficiently. It’s crucial to assess factors like scale, budget, and desired features to determine the most suitable real estate software solutions for individual business requirements.
2. Do Real Estate Agents Use Software?
In fact, in order to streamline their business, real estate brokers are using software more and more. Technology is essential for increasing organization, cutting down on work, and staying competitive in the erratic real estate market. Examples of this technology include marketing platforms, and social media marketing tools, and Customer Relationship Management (CRM) tools for client interactions.
3. How Many Real Estate Agents Use a CRM?
Customer Relationship Management (CRM) systems are used by a large number of real estate agents. Though the exact percentage varies, many people consider CRM software to be essential. These tools help real estate professionals manage contacts, leads, and transactions more effectively, which contributes significantly to their efficiency and success.
4. What Does Real Estate Software Do?
A number of vital roles for the success of the real estate sector are fulfilled by real estate software. These tools improve productivity in a variety of ways, from handling transactions and organizing client information to automating marketing campaigns and managing property listings.
Customer Relationship Management (CRM) systems streamline communication, ensuring agents can effectively nurture and generate leads and maintain strong client relationships.
Updated : April 30, 2024
Supriya Bajaj is a senior content developer with immense experience in the VoIP telephony domain. With a deep knowledge of VoIP systems and emerging technologies in the field, she provides insightful and targeted content. Known for simplifying complex topics and her thought-leadership articles, Supriya delivers actionable content for both technical and non-technical audiences.
Subscribe to our newsletter & never miss our latest news and promotions.
+24K people have already subscribed