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The Best Time to Make Sales Calls In 2024

Simplify your phone communication with a cost-effective, secure and reliable virtual phone solution

CallHippo Blog image
Sakshi Sharma

Senior Writer:

green tickDate: February 23, 2024

It is crucial to make sales calls at the right time of the day to get the best results. 

If you make cold calls at the best time, there is a higher chance of conversions that will increase your business revenues!

We, at CallHippo, were looking for ways to establish communication with our audiences. Therefore, we decided to conduct a study where we gathered data from over 1200 clients operating their businesses across 15+ countries. The research contains data observed over 30 weeks with 15,800 call attempts. So read on to know the best day and time to make calls to customers and prospects.

Best Days Of The Week To Make Sales Calls

People in most countries, including the USA, India, and the UK, usually have their official week offs on Saturday and Sunday.  However, Mondays are known to be the busiest days worldwide, so you can safely rule out making calls on a Monday unless you wish to be speaking with frazzled workers with too much on their minds.

Organizations in the US frequently call England and other United Kingdom nations because the two areas have comparable economic interests. Therefore using a virtual UK number is a convenient and affordable method to communicate with individuals in the UK from the US.

The best time of the workday to make sales calls to prospects is between 4.00 to 5.00 pm because these are high connection times. Research shows the second-best time period to get strong results from cold calls is around lunchtime, or 11:00 AM to 12:00 PM when most businesses and industries break for lunch and have extra time to meet.

Did you know: the difference in the number of conversations between 4:00 to 5:00 PM and the number of conversations between 11:00 AM to 12:00 PM is a staggering 71%!

The worst time to connect with your prospects is the second half of Friday because people have usually entered the weekend mode by this time.  So avoid cold calls post-lunch on Friday and wait for the best time to call someone to get the best results!

Best Time to Make Sales Calls

As per research, the best time of the day to cold call is between 4:00 to 5:00 PM. The second best time to call prospects would be 11:00 AM to 12:00 PM.  The difference in the number of conversations between 4:00 to 5:00 PM and the number of conversations between 11:00 AM to 12:00 PM is a staggering 71%!

Internationally, working hours are usually between 7:00 AM to 7:00 PM. The initial hours of the day are when most employees plan their entire day and focus on the day’s major issues.

Between 1:00 PM and 3:00 PM is when most people take lunch. They are known to be least productive in these hours. Therefore, connecting with them during these hours is less likely to get you the response you are looking for.


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Let’s summarize the various observations made by the team at CallHippo, that we have discussed at various points in the article:

  1. The best day to call your prospects is Wednesday.
  2. The best time to call prospects or customers is between 4:00-5:00 PM.
  3. The second best time to call prospects is between 11:00 AM -12:00 PM.
  4. You must make at least 6 attempts to call your prospects.
  5. The best time to make sales calls is within an hour of receiving their initial inquiry.
  6. Do not call your prospects on Mondays and the second half of Fridays.

Key Inputs For Converting Inbound Leads: 

All businesses love inbound leads. This is because since the customer has reached out to you on their own, it shows that they are already interested in your product. The big question here is how long does this interest generally last?

We found that 38% to 52% of the time, the sales go to the first responder. This makes it imperative to understand the best time to make sales calls. We suggest that you strike when the iron is hot and respond within an hour of receiving an inquiry.

Whether it is social media, e-mail, or a phone call, the golden rule of responding within an hour can be applied universally. Unfortunately, the response rate has been seen to drop dramatically by almost 8 times after the first hour. The difference between the number of responses in the first hour and the number of responses in the second hour was a whopping 400%.

The best way to revert is one that has stood the test of time, talking to the lead on the phone. Even in the age of texting and emailing, calling prospects over the phone yields the highest conversion rate when you try to set up an appointment with such leads. 


Important Tips For Cold Calling Outbound Leads:

Cold calls are an exhausting business and it is important to know the best time to call someone to yield better results. Not only that, there are many tips and tricks that can help you get better conversions. 

Only 7% of such calls turn into actual appointments. Persistence and perseverance are extremely important when trying to strike a deal with your outbound leads. 

It is also very important to keep tabs on customer behaviour all the time and make prophecies about their possible decisions. This is even crucial if your business is targeting the big 4 international countries like the USA, UK, Canada, and Australia. Doing this is easier with purpose-built automatic software. Of course, some programs are rather resource-demanding, which means you’ll have to invest in the best calling technologies like US virtual numbers and Canadian virtual numbers to make all processes run smoothly.

Did you know that over 35% of the leads were never followed up on after the initial connection failure? 40% of agents give up on a lead after the first call. Statistics say that it may take up to 6 call attempts before a prospect becomes a customer. 

By making a few more attempts, sales representatives can increase the conversation rate by up to 70%. The key isn’t just about the best time to call but also persistence with your efforts.

By making around 5 more attempts, chances of having a conversation with your prospects can increase, which increases the chances of sales. 

Some sales could take up to several months to finally come to fruition. You owe it to yourself to keep trying until a customer says, “No!”


We know that the current times have brought a significant change in how we used to connect and communicate. However, this survey was designed to offer you the best insights and empower you to connect better with your audiences. 

With this, we sign off! However, we promise to be back with more interesting tips and tricks. In the meantime, feel free to leave your comments in the comments section. We’d love to hear from you!


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