Updated : December 10, 2025You want to connect with the right prospects, but the calls end up getting unanswered. If this is something your team is having difficulty tackling, we have the right solution for you.
If you make cold calls at the best time, there is a higher chance of connecting with your prospects and increasing conversion.
We, at CallHippo, conducted a study where we gathered data from over 3000 clients operating their businesses across 15+ countries. The research contains data observed over 70 weeks with 52,000 call attempts. So, read on to know the best day and time to make successful cold calls to customers and prospects.
Below study was conducted by CallHippo's team by analyzing 52,000 call attempts over 70 weeks, collected from 3000+ businesses across 15+ countries.
What Are the Best Days To Make Cold Calls?
People in most countries, including the USA, India, and the UK, usually have their official weekends on Saturday and Sunday. However, Mondays are known to be the busiest days worldwide, so you can safely rule out making calls on a Monday unless you wish to speak with frazzled workers with too much on their minds.
Organizations in the US frequently call England and other nearby countries because the two areas have comparable economic interests. Therefore, using a virtual UK number is a convenient and affordable method to communicate with individuals in the UK from the US.
- Wednesday is the best day to make calls. These calls can translate into actual conversions.
What is the Best Time to Make Cold Calls?
As per CallHippo research, the best time of the day to make sales cold call is between 4:00 to 5:00 PM. The second best time to call prospects would be 11:00 AM to 12:00 PM.
Internationally, working hours are usually between 7:00 AM to 7:00 PM. The initial hours of the day are when most employees plan their entire day and focus on the day’s major issues.
- The best time to have a conversation with your prospects is between 4:00 to 5:00 PM.
- The second best time to call your prospects is between 11:00 AM to 12:00 PM.
- The difference in the number of pick up rates between 4:00 to 5:00 PM and the number of conversations between 11:00 AM to 12:00 PM is a staggering 71%!
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What Are the Worst Times and Days for Making Cold Calls?
Now that you know the best times and days, you should also be aware of the times when it’s not ideal to make cold sales calls.
Between 1:00 PM and 3:00 PM is when most people take lunch. They are known to be least productive in these hours. Therefore, connecting with them during these hours is less likely to get you the response you are looking for.
The worst time to connect with your prospects is the second half of Friday because people have usually entered the weekend mode by this time. So avoid cold calls post-lunch on Friday! This will help you avoid unanswered calls and focus more on other important tasks. Moreover, also avoid calling your prospects on bank holidays, weekends, or after working hours.
- Avoid reaching out to your prospects from 1:00 PM to 3:00 PM.
- Steer clear of making sales calls on Mondays and the second half of Fridays.
Summarized Survey Report for Making Effective Sales Calls
Let’s summarize the various observations made by the team at CallHippo, that we have discussed at various points in the article:
- The best day to call your prospects is Wednesday.
- The best time to call prospects or customers is between 4:00-5:00 PM.
- The second best time to call prospects is between 11:00 AM -12:00 PM.
- You must make at least 6 attempts to call your prospects.
- The best time to make sales calls is within an hour of receiving their initial inquiry.
- Do not call your prospects on Mondays and the second half of Fridays.
How AI Voice Agents Can Improve Your Cold Calling Efforts?
Once you know the right time to call, your next step should be to scale your calling processes. And this can be achieved by leveraging AI tools and features for making sales calls. You can assign AI voice agents for different cold calling campaigns, so it automatically reaches out to the prospects.
CallHippo’s AI Voice Agent automatically makes calls, understands the sentiments of the prospects, and offers a response accordingly. Moreover, you can opt from different accents, tone, and multiple languages to build the perfect AI Voice Agent for your company.
With this approach, your team can make calls at scale and increase conversion.
Connect with your prospects at any hour - Try Now!
Important Tips For Cold Calling Outbound Leads
Cold calls are exhausting, and it is important to know the best time to call someone to yield better results. Not only that, there are many tips and tricks that can help you get better conversions.
Only 7% of such calls turn into actual appointments. Persistence and perseverance are extremely important when trying to strike a deal with your outbound leads.
It is also crucial to keep tabs on customer behaviour all the time and make predictions about their possible decisions. This is important if your business is targeting the big 4 international countries like the USA, UK, Canada, and Australia. Doing this is easier with purpose-built automatic software. Of course, some programs are rather resource-demanding, which means you’ll have to invest in the best calling technologies like US virtual numbers and Canadian virtual numbers to make all processes run smoothly.
- Over 35% of the leads were never followed up on after the initial missed call? 40% of agents give up on a lead after the first call. Statistics say that it may take up to 6 call attempts before a prospect becomes a customer.
By making a few more attempts, sales representatives can increase the connect rate by up to 70%. The key isn’t just about the best time to call but also persistence with your efforts.
By making around 5 more attempts, the chances of having a conversation with your prospects can increase, which increases the chances of conversions.
Some sales could take up to several months to finally come to fruition. You owe it to yourself to keep trying until a customer says, “No!”
- It can take up to 6 calls before a prospect turns into a sale.
- Persistence and perseverance are the biggest weapons in your arsenal when you are trying to convert outbound leads.
- By making more than 5 attempts, the possibility of conversion increases by 70%.
Best Cold Calling Strategies for Making Calls at the Right Time
Just knowing the right time for making sales calls isn’t enough. You need to pair it with the right approach and strategies to increase conversions from the connected calls. Below, we have shared key strategies you need to implement for effective calling.
- Have a Quick Response Time: According to our survey, the best time to make sales calls is within one hour of the initial inquiry. Any more time and you might end up losing the potential customer.
- Leverage Predictive Dialers: Many companies have started using predictive dialers, as they eliminate the need for manual calling. Predictive dialers automatically check agent availability and schedule the calls for optimum productivity.
- Have Local Presence: You have called at the right time, but does your number have local presence? It’s crucial to buy local phone numbers for the country or area you’re targeting for improved call connect rates.
- Schedule Timely Follow-ups: Don’t give up if your first call doesn’t go through. Our study revealed that it took 6 calls on average to close one customer. So, first few follow-ups? They’re just taking you closer to the deal closure.
Conclusion
Based on the above report, you can make the right cold calling strategy for your company. And by incorporating AI into your calling process, you can improve overall calling efficiency. So, ensure that the next time you’re making sales calls to your prospects, you consider the right time frame and days for optimal results.
Published : December 8, 2025
Jainy Patel is a content strategist having 8+ years of industry experience. Her expertise lies in developing marketing and content strategies for different VoIP solutions. Jainy is committed to helping companies streamline their communication and improve customer engagement with personalized & targeted content.
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