People keep saying cold calling is dead, but many successful businesses rely on cold calling to drive revenue. Whether they’re Fortune 500 companies or high-growth startups, they all have sales reps eagerly dialing numbers day in and day out.
2020 was a turbulent year, and with the rise of work from home setup, sales teams that were able to adapt to the new circumstances saw enormous success calling up prospects.
( Source: giphy )
So, does sales cold calling still work in 2021? Here is an answer to that, we at CallHippo conducted a survey to understand how various industries are using cold calling to generate leads and close more sales deals. We’ve put together 25 of the best cold calling scripts from various industries, for startup founders and sales pros who want to make more sales and close more deals using methods and cold call scripts that work.
According to Gong.io, “In successful cold calls, there are 77% more ‘speaker switches per minute’ than those that are unsuccessful.” Getting your prospect talking and keeping them at the center of the conversation increases the chances of success within each call.
Before we continue, we should be clear there is no perfect cold calling script. It’s up to you to create and evolve the best cold calling scripts that meet your business goals and aligns with your prospects’ needs.
Cold calling scripts for software sales
From the survey conducted by CallHippo, here are the best cold calling scripts that are being used by top software companies that helped them close deals and find success.
1. Basic cold calling script
My name is [rep], and I’m calling from [Company Name]. How are you doing today?
Do you oversee business communications or phone systems for your company?
I’m reaching out today because we would like to schedule a few minutes sometime next week to discuss [brief company introduction] [offerings] for your business. [Company Name] has been named a leader [any awards or honors].
[Brief Product/Feature explanation] You can give your employees one place to connect with each other, customers, and suppliers on your desktop, mobile, and tablet. It’s all about collaboration, boosting productivity, improving customer service, and helping employees to work smarter.
When is a good day for you to further discuss how we could assist you in moving forward with the cloud or any solution?
2. Capture prospects attention
Hi, I am [your name] from [the name of your company]
I hope I haven’t caught you at a bad time?
[Wait for your prospect to give their approval and then make your pitch for an IT company. Here’s an example of how you can frame your pitch for your cold call]
We are offering a workflow automation tool for startups. For many companies like yours, it means smoother workflows and integrations across different channels. We make this possible by offering integrated automation, scheduling automation, and more features. Our customers particularly received good results by using our testing and analytics features. Does this sound like something your business also needs?
Now ask them for a time slot for an appointment to explain the product further.
I’d love to show you how [name of customer] and our other customers have been able to double up conversions. How about Wednesday next week? Does that work for you?
3. Setting up a meeting
Hi [Prospect’s name]
My name is [rep], and I’m calling from [Company Name]. How are you doing today?
I know we haven’t had a chance to meet, but [I saw that your company recently was recognized as one of the fastest-growing companies in the area].
I haven’t caught you in a bad time, have I?
Well, I will be brief and to the point. Many of our current customers are similar to [prospects business name] in that they [are experiencing growth and are looking for CRM’s to automate workflow and save time of their employees.] Does it sound like your company?
Well, we’re a [explain in brief about your company and ways that you can help them in automating workflow with your software] I’d love to schedule 10-15 mins next week to learn more about your business and how we might be able to save you some time and money. In fact, I’m free both [Tuesday and Wednesday]. Which works best for you?
4. Cold calling your referral connections
Hello, am I speaking with [name of the prospect here]?
I know we’ve never had a chance to interact before but Ms/Mr. [name your mutual connection here] suggested getting in touch with you. He/she thinks you will be the best fit for utilizing our offerings. Do you have a minute to discuss?
Once your prospect permits you to continue, you can go on with your basic calling script
(Name of your product) is meant for helping[mention the department responsible, i.e. marketing/customer service/sales etc.] teams enjoy[mention the pain points that your product seeks to address]. Our stack of features helps you [mention the goals that your prospect seeks to achieve]. We have [mention the relevant set of solutions that your product offers] all as part of the solutions we offer.
I can show you exactly how many of our clients are leveraging the tool to achieve their goals. I’d love to do a quick tour of the tool for you, to help you understand the features. How about we get on a call sometime next week?
5. Leaving a voicemail
Hello, [prospect name]. This is [rep] with [your company].
The reason for my call is I have an idea on how to possibly help you improve the troublesome process of workflow automation, especially connecting teams. I wanted to see if it would make sense for us to have a quick conversation to find out more about it.
I can be reached at [your phone number].
Again, my name is [your name] with [your company] at [your phone number].
Now that you have had a chance to look at sales calling scripts for software, let us now explore cold calling scripts that helped healthcare providers to close more sales deals.
Cold calling scripts for healthcare sales representatives
6. Appointment setting
Hi [prospect name], greetings. This is [your name] and I’m calling on behalf of XYZ Company. [Company introduction in brief] We are a group of professionals and researchers who developed an advanced [product/tool description]. I understand you are the best person to speak with about this?
If YES, proceed by explaining about the product and feature. (If NO, look for the best person to speak with)
Great! We have been in service for more than a decade now. Our memory assessment software is used by many clinicians to test and analyze. It also provides recommendations and further medical steps to take based on results. If I may ask, Are you currently using any [product name] tool?
[ If NO, proceed to inquire]
You see, our [software name] software is very accessible as it has an android version which enables you to work with accuracy through real-time data tracking and updating features. Is this something that you might be interested in?
If YES: Great! Proceed with appointment setting.
If NO: That’s okay. How about if I’ll send you more information for future reference. Would that work for you?
(Verify/gather all contact details: Contact Person’s Email, Name, Job Title, Company Address, Contact Number, Direct Line or Mobile Number)
7. Lead generation and data profiling
Hi! This is [your name] with XYZ Company. I’d like to speak with the [professional designation], please.
Receptionist: What is this regarding?
I’m calling about your [product name] tool, is he available right now? Can you transfer my call, please? Thank you.
Once the call is transferred:
Hi [Lead name]. This is [your name] with XYZ Company. We are a group of professionals and researchers who developed an [product/tool description]. I understand you are the best person to speak with about this?
If YES, proceed. Great! We would like to send information to your email on how we can help you improve on how you assess your patients. May I have your email address, please?
- What’s your first and last name? So I can address the email properly.
- What’s your specific job title for me to address you properly in the email?
- Do you have a direct line or text number?
By the way, if I may ask; Are you currently using an [department] assessment tool?
- How long have you been using it?
- How is it working for you so far?
- Do you have any issues or problems with it?
That would be all. We will send you the information. Thank you so much for your time. Have a great day.
8. Follow up call
Hi [prospect’s name], this is [your name] from XYZ company. I sent you an email last week. Did you get a chance to read it?
The reason I emailed, and am now calling, is that I wanted to talk to you about software that enables you to work with accuracy through real-time data tracking and updating features. [explain benefits]
9. Cold calling script for healthcare insurance agents
Hi, am I speaking with [prospect’s name]?
Ok great, This is [your name] calling from [your insurance agency]. How have you been?
[Once you’ve managed to keep them on the phone, it’s time to offer up the free quote.]
The reason I’m calling is to let you know our firm has agents out and about in your area just now. What we are doing is talking through life insurance options and offering up free quotes as well. Obviously, there’s no obligation to buy, it’s just so you can see what options are available to you and your family. Would this be of any interest to you?
I understand you’re hesitant. But in my experience, for [describe the prospect’s family to show you’ve been paying attention and understand their unique qualities] families, like yours, it helps to have a bit of extra help when it comes to life insurance planning. Are you sure you don’t want to just have a quick chat tomorrow with one of my colleagues?
That’s great. Thank you very much (prospect’s name). The last thing we need to do is set an appointment time to have one of our specialists get in touch. When would it suit you?
10. Cold calling younger prospects (Insurance agents)
Hello, [Prospect Name].
My name is [Your Name] and I’m calling from [Agency Name]. As a millennial, I know having the right health insurance coverage is probably a top priority for you. Am I right? [Pause] I thought so. I would like to meet with you to review your current health coverage and present some affordable options that may provide even better benefits. Are you available to meet at your home at 6:30 p.m. this Thursday?
( Source: Slideshare )
SaaS sales calling scripts
Virtual phone system benefits are steadily pushing the SaaS industry ahead. The emergence of VoIP has changed the name and face of business communication. We have researched and jotted down the sales calling scripts followed by SaaS companies.
( Source: giphy )
11. Boosting sales
Hi, [prospect’s name] this is [your name] with [your company]. How’s your [today’s day] going?
Listen, [prospect’s name], I know you probably get a ton of calls, so I’ll make this quick.
In a [your company], we help companies to [state the problem or hot button issue you solve, e.g. reduce costs, raise revenues, save time, make it easier, etc.]. We do this by [how you solve the problem ], making it [benefits for the customer].
[prospect’s name], would you be open to the idea of just seeing how this works?
Great, quick question [prospect’s name]: who else is involved in the decision-making process for something like this?
And what do they usually do in this kind of situation? Does it make sense to you to have them see this as well?
How will you decide if we’re a good fit?
Great, [prospect’s name]. It sounds like it could be a good fit. How does your calendar look for [day] at [time] your time?
12. Being specific
Hi [prospect name]
My name is [your name] from [company], and the reason I’m calling is that I noticed you were hiring a new [Job title] from [name of job site]. You’re most likely hiring to solve the problem of needing more meetings, and I wanted to let you know we offer a prospecting platform designed to get your current team more qualified meetings.
It would be worth a 10-minute chat to see if we’re a fit before you take your next interview. We can even show you how you can see email and contact info displayed, instantly.
13. Sending a voicemail
Hi [name], I left a voice message last week regarding X and thought I’d see if now was a good time to reach out.
To remind you, we [state your value proposition]. I’d love to show you how you can generate [result].
Would you like to schedule a call to learn more?
( Source: sellingunleashed )
14. Product pitch
Hello, this is [your name ] from ]company introduction]
The reason for my call today is that we work within [company/product description]. We have built our [product] to address [market need]. Does that sound like you?
Good news! Our product is tailored to help you. Can I
- Schedule a call with one of our solution architects?
- Send you some more information?
- Set up a meeting with our team to discuss our offering?
15. Show them you have something valuable
Hi, [prospect’s name] this is [your name] from [your company]. How’s your [today’s day] going?
I understand this may not be a top priority right now, or perhaps you don’t see the value. Several people have said the same, but once we had a brief discussion they were thrilled to learn more. Give me two minutes of your time and I promise you’ll be clear on whether or not this is a good use of your time.
Cold calling scripts for HR’s
We recently analyzed cold call examples from the best HR and payroll outsourcing providers and created scripts using their suggestions and recommendations.
Here are the proven scripts that recruiters can use to cold call candidates:
16. Basic calling template
Greetings! My name is [XYZ], and I’m calling from [ABC] Recruitment. I’m calling you today because a senior position has just opened up at [MNO] Corp. that I think you would be a great fit for. Is that an opportunity that would interest you?
17. Recruitment calling script
Hi [XYZ], I am [your name and company introduction in brief]
In the process of conducting my search, your name has surfaced as a [functional title] who may have some of the qualifications my client is seeking. Are you open to discussing the possibility of comparing your present position with an opportunity outside your organization?
18. The hard sell
Hi there! My name is [XYZ], and I’m calling from [ABC] Recruitment. We specialize in sourcing highly skilled [job roles] for senior positions. I’m trying to fill a vacancy at the moment at [MNO] Corp. I came across your CV and I’d love to bring you on board. Are you interested in jumping ship and climbing the career ladder?
19. Sample script
Hi, my name is [XYZ] and I work with [ABC] Recruitment. I have a vacancy to fill at [MNO] Corp. and your CV is in front of me. Personally, I think you’re a great match. Would you mind if we discussed some finer details so that we can get the ball rolling?
20. Provide value
Hi, my name is [XYZ] and I work with [ABC] Recruitment. My recruiting work in the [your specialization here] positions me to serve as a sounding board and career resource for [functional title here]. A brief discussion should allow us to determine whether I can provide that same value to you. Can you see a benefit in this?”
Every call should be professional, friendly and polite, even if your candidate isn’t. A good phone manner combined with a solid script is always going to be a winner.
( Source: getvoip )
Cold call scripts for financial service professionals
Giving yourself flexibility during the conversation enables you to identify and respond to each prospect’s specific needs, here are the scripts from top financial service providers to generate leads.
21. Bulleted highlights
Hi [prospect name], my name is [your name], and I’m calling on behalf of [company] Bank. May I have six minutes of your time to talk about [topic?].”
Write all major points to hit or have on hand:
- How much money can you save?
- Examples of others who you’ve helped
- Answers to common questions
[Prospect name], I see I’ve hit my six-minute limit. I’d love to set up a time to have a 55-minute, more detailed discussion. Would Tuesday at 2 pm work for you?
22. Privacy first
Hi [prospect name], my name is [your name], and I’m calling on behalf of [company] Bank.
First, thanks for lending me this time,[prospect name]. Second, I want to assure you I do not want any specifics about your monetary situation or finances. Here at [company], we never ask for personal information over the phone or from anyone who’s not sitting with us to sign papers.
Perhaps we could schedule a time for a longer conversation about [topic]? Are you free next Tuesday at 2 pm?
23. Propose value first
Hi [prospect name], my name is [your name] with [company name], a mortgage broker, and my goal today is to spend five minutes with you to determine if a long meeting about lowering your monthly payment and freeing up your income.
24. Talking to Business Owners
Hi [prospect]. My name is [your name] from [your company].
[Say where you got their contact information or how you learned about their potential business needs]
I’m calling to discuss [the specific area where you provide a solution]. Are you familiar with [competitor company you worked with]? We helped them [insert success story]. I expect we could get similar results for your company.
I’m hoping we can talk for a couple of minutes to decide if you’ll benefit from a long meeting or call in the future.
25. A Pitch for Financial Advisors
Hi [prospect name], my name is [your name], and I’m calling on behalf of [your company]. May I have six minutes of your time to talk about [topic]?
[Talk about how much money you can save them or make them, examples of others you have helped, and FAQs]
[Prospect name], I see I’ve hit my six-minute limit. I’d love to set up a time to have a 55-minute, more detailed discussion. Would [time/date] work for you?
( Source: tenor )
Warm up your cold calls
Want to convert more of your cold calls? Aside from using a script, accurate contact details and background research can make all the difference. In fact, the right information can be the difference between landing a client and being turned down.
Keep track of cold calls and follow-up calls. When you make the follow-up call, be prepared to reiterate your value to a prospective client in more detail. Taking notes during your calls can help with fine-tuning your pitch and potentially lead to more sales