Most sales reps are anxious to know the best time to cold pitch their prospects. It’s a luring thought: Rather than hanging tight for a convincing occasion, exploring the purchaser, and making a customized message, the rep essentially has to know the most fabulous day and time of day to decide
CallHippo did research on what is the right time to make a call to your prospect, where we took the data of our 1000+ clients that engage with their prospects over calls on a daily basis. The research contains data of 24 weeks, 13750 call attempts, and 1350 successful conversations. The focus of the research was to find the appropriate time to call your prospects so that the maximum qualification ratio can be achieved with minimum efforts.
The Best Day to Make Your Calls:
People in most the countries including the USA, India, and the UK have the official week off on Saturday and Sunday. On Monday, most of the organizations will schedule their week planning and meetings, and Monday has been observed to be one the busiest days all around the world. So, Tuesday – Wednesday – Thursday are the best days to connect with your prospects according to our research. We found that Wednesday is one of the best days to connect with your prospects and pitch your product or service. The difference between no. of conversations on Monday and no conversations on Wednesday is 46%. The worst time to connect with your prospects is Friday Second Half because people tend to avoid the work, and they are already observed in their Weekend mood.
The Best Time To Make Your Calls:
The best time to have a conversation with your prospects is between 4 to 5 PM. Internationally, the working hours lie between 7 AM to 7 PM. Initial hours of the day have been observed as the most focused hours of employees where they plan the entire day and they are focused on the major issues of the day. 1 PM to 3 PM are the hours where people take lunch, and they are also observed to lose their efficiency in these hours. So, connecting with them during these hours will give you the least response. The second best time to have a conversation with your prospects has been observed between 11 AM to 12 PM. The difference of no. of conversations between 4-5 PM and no. of conversations between 11-12 AM is 71%.
The Best Response Time:
There has been a specific pattern observed in the number of attempts you make after the generation of an inquiry from the lead. The best time to connect with your customer is within an hour after the customer shows interest in your product. The Response Rate from the prospects has been seen to drop dramatically 8 times after the 1st hour. The difference between the no. of responses in the 1st hour to the no. of responses in a 2nd hour is 450%.
Most of the sales reps give up on the lead way too soon, and we have observed that over 30% of the leads are never followed back after the initial connection failure. We have found that at least 6 attempts should be made by sales reps to have a successful conversation with the prospects. By making a few more attempts, sales reps can increase the conversation rate growth up to 70%. By making around 5 more attempts, chances of having a conversation with your prospects can directly increase, and so do the chances of sales.
According to CallHippo‘s research,
- The best day to call your prospects is Wednesday.
- The best time to call your prospects is between 4-5 PM.
- The second best time to call your prospects is between 11-12 AM.
- The minimum attempts to call your prospects should be 6 times.
- The best time to call your prospects is within an hour after the lead shows interest in your product.
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