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Local Presence Dialing: What Is It and How It Works?

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Dharmik Joshi
Senior Writer:
green tickDate: July 3, 2024

Effective communication has become vital in today’s hyperconnected business landscape.

Whether you’re reaching out to new customers or providing support to existing ones, establishing a local presence can significantly enhance your credibility and trustworthiness.

Local presence dialing is one such powerful tool that aids in achieving this goal. Let’s have a look at what local presence contacting is, how it works, and why it is important for your sales and support teams if they are making lots of calls to prospects in different regions.

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Expert Advice

Analyze existing call data reports to see where you're currently receiving the most inbound calls. This can be a good indicator of potential markets for local presence dialing. Consider factors like location, demographics, and buying habits. Look for regions with a high concentration of your target audience - these are prime candidates for local presence dialing.

What Is Local Presence Dialing?

Local presence dialing, also known as local presence calling or local presence phone service, is a business approach that involves displaying a local phone number while making outbound calls to prospects or customers, regardless of the caller’s actual location.

This strategy creates the impression that the call is originating from a nearby area, increasing the likelihood of it being answered.

Let us understand with a real-life example; Suppose a sales representative named Sarah is based in San Francisco, California (area code 415). She is making outbound calls to prospects across the United States as a part of multi-state sales campaigns.

Using a local presence dialer, Sarah can dynamically adjust her outgoing caller ID to match the area code of each prospect she calls. For example:

  • When calling a prospect in New York City (area code 212), Sarah's caller ID will display a 212 area code number.
  • For a prospect in Chicago (area code 312), the caller ID will show a 312 area number.
  • And for a prospect in Los Angeles (area code 213), Sarah's caller ID will display a 213 area code number.

This way, each prospect receives a call that appears to be coming from a local number in their area rather than an unfamiliar out-of-state number.

How Does Local Presence Dialing Work with CallHippo?

CallHippo provides virtual phone numbers with local area codes for over 150 countries. Here’s how local presence dialing works with CallHippo:

Local presence dialing on callhippo

Step 1: Select the caller ID using CallHippo.

Step 2:  Choose the number of your choice.

Step 3: Assign it to a representative.

Step 4: Click on the auto-switch number before.

Step 5: Start Calling.

Once activated, local presence dialing will display selected caller IDs that match the recipients’ area codes. Representatives can easily interact with prospects, increasing response rates and instilling trust in each call.

Get Your Local Presence Dialer in Less Than 3 Minutes

Getting started with local presence dialing through CallHippo is a breeze.

Step 1: Simply sign up for an account.

Step 2: Choose your desired local numbers.

Step 3: Assign them to your team members.

With CallHippo’s user-friendly interface, you can complete the setup process in less than three minutes, empowering your team to start local presence dialing immediately.

Check Out CallHippo’s Auto-Switch for Local Presence Dialing.

Boost your local presence. Signup now and get your local numbers in minutes.

Benefits of Getting a Local Presence Dialing for Your Teams

Local presence calls are a sure-shot solution for an organization looking to grow sales and extend its operations. There are various benefits to local phone service. They are as follows:

Benefits of local presence dialer for your team

1. Improved Answer Rates

By displaying local phone numbers, your calls are more likely to be answered, leading to higher engagement and conversion rates.

Local presence dialing generates a sense of connection between the local caller and recipient, resulting in increased receptivity and willingness to engage in conversation.

With more answered calls, support and sales teams have more opportunities to nurture leads, answer consumer questions, and ultimately drive conversions.

2. Save Money

You will have to spend a significant amount of money if you want to open a brick-and-mortar store in all of the locations where you want to do business. To save yourself from spending so much, a better and more convenient choice is to obtain a Virtual Phone Number.

Businesses can increase their sales and marketing teams’ return on investment (ROI) by reducing communication expenses and marketing efforts.

3. Enhances Call-Back Routing

A local presence phone service allows businesses to assign specific local numbers to different regions or target markets.

When a call is missed, the system can route the call back through the same local number, increasing the likelihood of the recipient recognizing and answering the call. By utilizing local numbers for call-back routing, businesses can create a more personalized experience for recipients.

4. Increases Reliability

Most individuals are more comfortable calling up a business that has a local presence number because they truly believe that a local business is likely to provide more personalized service.

Users can make the best use of local numbers to establish your business as a neighborhood business that your prospects and customers can trust blindly.  For example, suppose you are a business based in Austin, USA. In that case, calling your customers from a US virtual phone number can be extremely useful.

Must-Have Features in a Local Presence Dialer

Before choosing a local presence dialer, make sure that it meets the requirements of your business. The must-have features in a local presence dialer include:

Important features of a local presence dialer

1. Dynamic Caller ID

The ability to automatically display local numbers based on the recipient’s area code is critical for a successful local presence calling.

Dynamic caller ID systems are flexible and adaptable, allowing businesses to customize caller IDs based on specific campaigns, target demographics, or marketing initiatives.

Many dynamic caller ID systems seamlessly integrate with customer relationship management (CRM) software, enabling businesses to access and utilize customer data to further personalize outbound communication and improve engagement.

2. Call Analytics

Call analytics provide insights into various performance metrics, including call volume, duration, and frequency. These metrics help businesses understand their calling patterns and identify areas for improvement.

Call analytics track call outcomes such as answered calls, missed calls, voicemails, and call dispositions. Understanding these outcomes helps businesses measure the effectiveness of their calling campaigns and the efforts of sales reps.

3. Customization Options

Customizable caller IDs, greetings, and call routing guarantee a personalized experience for your customers.

A local presence dialer must have a customization feature that allows sales representatives to modify their area code on the basis of the customer’s location.

Customization options also include support for different languages and localization settings, allowing businesses to cater to a diverse customer base and provide a personalized experience in the language preferred by the caller.

4. Integration Capabilities

Integration with business platforms such as email, messaging apps, and collaborative tools enables users to access call-related information, initiate calls, and receive notifications directly within their preferred communication channels.

Integration with contact center solutions enables businesses to extend the capabilities of their local presence dialing system.

This supports more advanced call center functionalities, such as automatic call distribution (ACD), interactive voice response (IVR), cold calling, and agent performance monitoring.

5. Scalability

As businesses expand their operations and reach new markets, they need a Local Presence Dialer that can scale with their growth.

Call volumes can fluctuate throughout the day, week, or month, depending on various factors such as marketing campaigns, seasonal trends, or promotional events.

A scalable Local Presence Dialer can dynamically adjust to these fluctuations, scaling up or down to meet changing demands and ensure consistent call quality and responsiveness.

Wrapping Up

Having a virtual number will not only develop trust with your customers but will also make them believe that you are nearby, even if you are thousands of miles away.

You are no longer confined by geographical boundaries. Cloud-based virtual phone systems allow you to use your phone from anywhere, just like you would with email or any other modern internet device.


1. Do I Have to Dial the Area Code for Local Calls?

No, with local presence calls, the system automatically displays the local area codes for outbound calls, eliminating the need for manual dialing.

2. How Does Local Presence Dialing Work?

Local presence works by dynamically changing caller IDs to match the recipient’s local area code, creating the impression of a local call.

3. What is Local Presence Management?

Local presence management involves the strategic use of local phone numbers and caller IDs to establish a local presence option and enhance communication effectiveness.

4. What is Zero Dialing?

Zero dialing refers to the practice of displaying a caller ID with all zeros, which can be perceived negatively by recipients and is not recommended for business communication.

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