A company is only as good as its employees – Kathryn Minshew.

This quote sounds so appropriate, especially when it comes to sales teams. If your salespeople cannot generate enough leads or revenue, there’s definitely a gap in communications and planning.

And when most companies are working remotely (due to the COVID-19 pandemic), the communication gap has widened. But, the good thing is, you can fill the void and improve your sales teams’ performance with cloud-based conference call services.

Cloud-based conference call services allow you to connect with your entire sales team irrespective of where they are. You can get together on conference calls to discuss, brainstorm, and solve common sales challenges to boost conversions.

Is that it? No! There are even more benefits to cloud-based conference call services for sales teams.

8 Ways Cloud-Based Conference Call Services Can Help Your Sales Team

It is worth mentioning that you can leverage both the audio and video conference call services to improve your sales team’s productivity and generate better results.

1.Keeps Everyone Aligned

When all your salespeople are aligned with your goals and objectives, they are more likely to meet them. This also ensures they know the boundaries and understand the don’ts of your company.

Cloud-based conferencing calls allow you to communicate with your team simultaneously and ensure that they understand what’s expected of them. They can even ask questions (if any) and clear all their doubts.

When it comes to conference calling with clients, it helps make sure that they (all the decision-makers) understand what your product is capable of. This also clears any expectations and assumptions that they might have of you, enabling you to deliver on your promise better.

2.Improves Engagement

Selling a product or service can be difficult if you can’t meet the prospect in person. It makes it challenging to understand what the person on the other end is expecting or how well they’re receiving the information.

However, with cloud-based video conferencing, you can better gauge the prospects’ interest and how well they’re receiving the information. This will enable you to adjust your representation accordingly.

Video also helps put a face behind the name and build better customer relationships. As long as you can effectively grab and hold your prospect’s attention, you can easily build trust with customers.

3.Saves Time and Money

Cloud-based conference calling allows regular business meetings without the need for traveling. This saves both time and money and can have positive effects on your sales team.

Here are three more ways conference calling saves time and money:

  • More meetings in less time: Cloud-based conferencing calls let you conduct more frequent meetings. They won’t need to travel to the client’s place or office (for internal meetings). And, more meetings mean more chances to convert a customer.
  • Better flexibility: Prospects who are key decision-makers in their company are often strapped for time. Conferencing calls allow your team to conduct meetings at a time that’s convenient for both of them (even if it means post-dinner).
  • Expanding sales focus: In physical sales, your employees are limited to a certain geographic location. Or you would have to spend hefty amounts on their traveling. However, with conference calls, you can reach any prospect globally, thereby expanding your scope of business and reducing the competition.

4.Provides Unlimited Access

When you are in a meeting, the last thing you would want is to have a participant denied access because you have reached your limits. Cloud-based conferencing calls allow you to add as many as 100 participants without any limits on the calling time.

This means you can easily hold inter-department (sales, customer support, and marketing) meetings. This, in turn, ensures all your employees are up-to-date with the latest customer trends and product changes.

5.Recording Capabilities for Employees Who Can’t Attend the Meeting

Given the current situation (COVID-19 pandemic), not every employee can attend the meeting for various reasons. And it’s understandable!

However, you would not want those employees to stay behind the changes in your products, customer trends, or tactical changes in your sales processes. That’s where call recordings can help.

Cloud-based conference calling allows you to record the entire conversation. You can then share it with employees who were not present in the meeting. Call recording also enables you to go back to the meetings and use it as a reference to create new strategies.

Another benefit of the call recording is that it provides a historical record that can be used for future meetings or verification of decisions.

6.Regular Training Sessions for Remote Employees

90% of sales representatives forget their training knowledge within 120 days. The number itself is an indication of how vital regular training sessions are. However, when you manage a remote team, training them can be challenging.


Cloud-based conference calling makes it easier for you to bring all your team members together to coach them. Depending on your sales process, you can set specific times each day, week, or month to coach your remote sales employees.

It is also a great time to remind your team about the importance of communication and collaboration. You can even share updates on company information or products to ensure they are aware of the recent changes.

7.Impactful Demonstrations and Presentations

The more impactful your demonstration is, the more likely you’re to close the deal.

If a prospect cannot see or understand the product easily, it would become challenging to convince them. However, with cloud-based video conference calling, you can showcase a live demo of your product.

Here is how video conferencing can help provide impactful demonstrations of your product:

  • Screen sharing: A video conferencing app combined with a screen sharing tool enables you to share live information from your system and helps prospects understand how your product works.
  • Discuss ideas: How does your product help solve your prospects’ pain points? What features are the most useful for them? Conferencing calls enable you to discuss all the ideas, leading to increased engagement and understanding.

8.Helps Build Rapport Within and Outside the Organization

When your team members interact regularly, they are more likely to trust them, even if they haven’t met each other. This goes for all your employees (even the ones in different departments).

On the other hand, conference calls with customers allow you to connect with multiple decision-makers in their organization. When done right, communication with them can help build rapport with them.

Improved rapport within the organization will ensure alignment and increased productivity. And when prospects trust you, they are more likely to convert and stay with your company.

Wrapping Up

Cloud-based conference call services allow you to connect with multiple people (up to 100). You can use this to better train your remote agents, connect employees from different departments, and build rapport within and outside the organization.

If you haven’t started leveraging cloud-based conference call services, now is the right time to do so. CallHippo offers virtual business phone systems with conferencing capabilities.

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