10 Best Enterprise CRM Software in 2024

Senior Writer: Supriya Bajaj

Date: June 14, 2024

Enterprise CRM is a set of integrated, data-driven software solutions that improve an enterprise`s customer interaction. In 2023, the market of CRM software is expected to reach $7.9B in revenue, with almost half (49%) of sales teams integrating it with customer service tools.

CRM software provides many benefits that include better sales and marketing processes and increased customer loyalty and retention. There are a host of enterprise CRM systems that are well-suited for all kinds of business organizations.

Investing in the best enterprise CRM software can provide your business with a competitive advantage and increase bottom-line results. In this detailed blog, we have considered the best 15 CRM systems to implement in the enterprise. So let’s dive in.

Expert Advice

"There are many options for enterprises seeking the best CRM solution. Each system has unique features and capabilities to suit various organizational needs. A thorough analysis of the unique needs and requirements of your enterprise will help you make the right choice to gain a competitive advantage."

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10 Top Enterprise CRM Systems In 2023

CRM software allows enterprises to gather and store customer information in a centralized database. This enables easy access to customer data such as contact details, purchase history, interactions, preferences, and support tickets.

A comprehensive view of customer information helps in understanding customer needs, preferences, and behavior, leading to better customer service and personalized interactions. Now let`s discuss the 15 best enterprise CRM software in 2023.

1. Microsoft Dynamics 365 CRM

Microsoft Dynamics 365 CRM is a set of intelligent applications divided into several areas. This CRM enables the use of analytical information when making decisions and allows you to combine sales with marketing itself, which provides more efficient company management.

Microsoft Dynamics CRM can be accessed as a cloud-based solution or installed on-premises. While functionally similar, each option has unique implementation characteristics. Turning to Microsoft Dynamics 365 Partners with the necessary CRM implementation expertise is recommended.

Features

• Workflow automation
• Connection to LinkedIn Sales Navigator
• Customer service dashboard
• Activity log and connections to CRM
• Smart search feature

Microsoft Dynamic 365 CRM Pros and Cons:

It offers a full suite of business features.

The platform allows for developing a marketing scenario.

It has many tools for sales optimization.

Users can create a report at any time.

It has a problematic UI, and takes a lot of time to get used to it.

Rigid configuration is difficult to change.

Its price is much higher than the alternatives.

Pricing

Four pricing plans are offered

• Business Central Essentials: from $70/user/month
• Business Central Premium: from $100/user/month
• Customer Service Professional: $50/user/month
• Sales Professional: $65/user/month

2. SAP CRM

SAP CRM is a robust CRM solution. It can be deployed on-premises or in the cloud, offering flexibility to meet the needs of various organizations. It is designed for enterprises across industries, including financial services and telecommunications.

Features

• Interaction management
• Lead management
• Workflow automation
• Customer analytics
• CRM integrations

SAP CRM Pros and Cons:

The platform offers cloud, on-premise, and mobile versions.

It has integration with social media tools.

The system has a user-friendly UI for easy navigation.

Steep learning curve requires more time to learn the functionality of this software.

There is no pricing information on the website.

Pricing

Custom pricing

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3. SugarCRM

SugarCRM is a unique commercial CRM system with open-source code. Open source code allows you to customize the system to your organization’s needs, which is absent in most existing CRM. SugarCRM has almost everything you need: a separate widget for each employee, customizable checkout parameters, the ability to distribute tasks between employees, and advanced scaling options.

Features

• Marketing automation
• Geo-locational technology
• AB Testing
• AI/Machine Learning
• Activity Dashboard

SugarCRM Pros and Cons:

Users can create their own modules.

It has open-source code.

Users can integrate it with Outlook.

Its price is much higher than the alternatives.

The customer experience is mediocre.

Pricing

Four pricing plans are offered

• Market: starts at $1000 per month for 10K contacts
• Sell: starts at $49/1 user/1 month
• Serve: starts at $80/1 user/1 month
• Enterprise: starts at $85/1 user/1 month

4. Zendesk

Zendesk is a CRM solution for personalized customer communication based on tickets. The software includes an integrated customer support system, online chat, and sales automation. You can use a chatbot in online chat to analyze communication productivity based on chat and agent reports.

Features

• Activity reporting and analytics
• Customizable sales dashboard
• CRM mobile app
• Out-of-the-box integrations
• Contact and deal management

Zendesk Pros and Cons:

The platform offers complete security for your data.

It allows for customizable pattern responses.

The software works according to the ticket system.

The software can be cumbersome and tedious.

The platform has an unintuitive UI.

Pricing

Three pricing plans are offered

• Team: $19/1 user/ 1 month
• Growth: $49/1 user/ 1 month
• Professional: $99/1 user/ 1 month

5. Hubspot

Hubspot has many marketing functions: advertising mailing, live chat, traffic, conversion analytics, etc. It is great for B2B companies and IT firms.

Features

• CRM database
• Customized dashboard
• Task management
• Built-in analytics
• ROI analytics

Hubspot Pros and Cons:

Hubspot is suitable for B2B companies.

This software maintains social media accounts.

Hubspot uses a system of tickets.

The platform is expensive compared to alternatives.

It has no early termination.

Pricing

Two pricing plans are offered

• Professional: starts at $1,600/1 user/ 1 month
• Enterprise: starts at $5,000/1 user/ 1 month

6. Salesforce

Salesforce is used by more than 150,000 companies, e.g., Toyota and Sony. It offers solutions for five main areas: sales (Sales Cloud, Data.com, SalesforceIQ), marketing (Service Cloud, Pardot), service (Service Cloud and Desk.com), collaboration (Community Cloud, corporate chat Chatter), and analytics (Wave Analytics).

Salesforce is fast, integrates with Sprintful for easy appointment scheduling, and has a simple UI/UX. It offers integration with popular messengers and is excellent in quick lead generation.

Features

• Contact management
• Opportunity management
• Quote to cash
• Einstein analytics
• Trailhead

Salesforce Pros and Cons:

Open API code is a great advantage over other CRM.

This software offers configuration modification.

This CRM offers a comprehensible navigation model.

The platform is expensive compared to alternatives.

It has complex and time-consuming configuration and setup.

Pricing

Four pricing plans are offered

• Starter: $25/1 user/ 1 month
• Professional: $75/1 user/ 1 month
• Enterprise: $150/1 user/ 1 month
• Unlimited: $300/1 user/ 1 month

7. Zoho CRM

Zoho CRM lets you fully control the company’s work and manage sales. Businesses can generate insightful statistical reports to enhance ROI and optimize employee work plans by leveraging robust data collection and processing capabilities.

There is tracking customer activity and traffic sources, a simple and smart interface with 1-click access to basic functions, individual access rights settings, and automatic templates for sending messages to leads and counterparties.

Features

• Journey orchestration
• Omnichannel support
• Analytics
• Predictive sales
• Customization

ZOHO CRM Pros and Cons:

Good technical support allows users to solve any problems quickly.

Open API reduces time and effort.

Zoho CRM allows for tracking customer activity.

Users get AI features only on top tiers.

Zoho CRM lacks integrations in the free plan.

Pricing

Four pricing plans are offered

• Standard: €14/1 user/ 1 month
• Professional: €23/1 user/ 1 month
• Enterprise: €40/1 user/ 1 month
• Ultimate: €52/1 user/ 1 month

8. Pipedrive

Pipedrive is a cloud CRM created by experienced managers. The functionality mainly focuses on sales management and reporting. However, the functionality cannot integrate with accounting, so there is no documentary support for sales.

Features

• Marketplace integration
• Insights and reports
• High level of privacy
• Calendar/reminder system
• Call list management

Pipedrive Pros and Cons:

This CRM can be easily and quickly implemented.

The platform can integrate over 150 modules to help users save time and enhance efficiency

Pipedrive provides intelligent sales management.

Pipedrive offers limited customization options.

Steep learning curve requires more time to learn the functionality of this software.

Pricing

Five pricing plans are offered

• Essential: €12.50/1 user/ 1 month
• Advanced: €24.90/1 user/ 1 month
• Professional: €49.90/1 user/ 1 month
• Power: €59.90/1 user/ 1 month
• Enterprise: €74.90/1 user/ 1 month

9. Freshsales

Freshsales is a unified CRM solution that includes telephony, integration with a mailbox, and an interactive sales funnel. This service allows for one-click calls and targeted mailing.

Freshsales automates lead management: it captures site visitors as leads, evaluates them, and assigns leads to sales department members. There is a possibility of quick migration from popular CRMs.

Features

• Contact lifecycle stages
• Custom modules
• Auto-assignment rules
• Lead generation bot
• Contact scoring

Freshsales Pros and Cons:

Users can work with open API.

Freshsales offers order management tools.

Users can synchronize with HubSpot Marketing.

Freshsales needs better customer support.

This CRM lacks reports on the free plan.

Pricing

Three pricing plans are offered

• Growth: $15/1 user/ 1 month
• Pro: $39/1 user/ 1 month
• Enterprise: $69/1 user/ 1 month

10. Insightly

Insightly is designed for building effective client relationships. Increase productivity many times over by using electronic workflow, and make working with system and its implementation easier with task templates

There is a built-in customer interaction analysis system with tracking of all partnerships and integrations with popular services: Outlook, Gmail, MailChimp, Vocus, and Everhour.

Features

• Batch record updates
• Standard and custom objects
• Tasks and events syncing
• Custom app builder
• Web forms

Insightly Pros and Cons:

Insightly offers high security for your data, along with encryption features.

Backups are made automatically.

Users can benefit from open API.

Insightly lacks phone support.

Workflow automation works only on high-tier pricing plans.

Pricing

Three pricing plans are offered

• Plus: $29/1 user/ 1 month
• Professional: $49/1 user/ 1 month
• Enterprise: $99/1 user/ 1 month

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Conclusion

In conclusion, selecting the best CRM (Customer Relationship Management) system is a critical decision for businesses aiming to optimize their customer interactions and drive growth. Throughout this article, we explored various top CRM solutions, each with its unique strengths and features. It is important to note that the best CRM for a particular organization depends on its specific needs, industry, and scale of operations.

However, regardless of the chosen CRM, businesses must prioritize factors such as ease of use, scalability, robust data management, customization options, integration capabilities, and reliable customer support. By carefully considering these aspects and aligning them with their business objectives, organizations can empower their sales, marketing, and customer service teams to cultivate meaningful relationships with customers, improve efficiency, and ultimately achieve sustainable success in today’s highly competitive market.

FAQ

1. What is a CRM system?

A CRM system is a system for managing relationships with clients. Thanks to it, all requests from the website, email, and telephony automatically get to a special program and are stored in one place. CRM allows to avoid loss of customers.

2. Why is CRM important?

With CRM-system, you can:

• Reduce your advertising campaign costs by identifying ineffective campaigns.
• Evaluate the effectiveness of each employee and quickly identify unproductive ones. This will allow them to correct their actions operatively and get more sales.
• Automate sales and increase managers’ concentration on closing deals rather than performing routine operations.
• Increase your customers’ satisfaction and loyalty by storing their interaction history. Your managers can quickly refresh the history of customer interactions and better understand their needs.

3. What kind of business is a CRM system suitable for?

CRM system is suitable for almost every business. There are no exceptions or limitations to its use. With CRM, you will be able to:

• Assess the efficiency of each employee
• Receive actual and reliable information on the work of departments and analyze it with the help of convenient tools
• Plan your activities with the handy system that stores all the important data and reminds you, for example, of an important call

4. How do I choose the right CRM system for my business?

Choosing the right CRM system for your business depends on your needs and requirements. Here are 4 factors to consider:

• Scalability
• Integration capabilities
• User-friendliness
• Cost

Evaluating multiple CRM vendors, comparing their offerings, and potentially trying out demos or free trials before making a final decision is recommended.

Supriya Bajaj

Supriya Bajaj is a senior content developer with immense experience in the VoIP telephony domain. With a deep knowledge of VoIP systems and emerging technologies in the field, she provides insightful and targeted content. Known for simplifying complex topics and her thought-leadership articles, Supriya delivers actionable content for both technical and non-technical audiences.

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