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What is Click to Call Software and How Does It Work?

Simplify your phone communication with a cost-effective, secure and reliable virtual phone solution

CallHippo Blog image
Supriya Bajaj

Senior Writer:

green tickDate: November 22, 2023

In today’s fast-paced digital world, businesses are constantly looking for ways to stay ahead of the competition and boost their performance. One strategy that has gained considerable traction is click-to-call.

Click-to-call technology allows customers to contact businesses with just a click, connecting them directly via text chat or to a customer support representative without the need for manually dialing a phone number. This powerful tool has proven to be a game-changer for businesses looking to improve customer experience (CX), drive sales, and increase customer engagement.

This comprehensive guide extensively covers the advantages, key features, and implementation steps for click-to-call functionality in three different ways.

What Is Click to Call?

Click-to-call, also known as click-to-dial, enables customers to initiate phone calls to businesses with just a click, eliminating the need for manual dialing. With click-to-call, customers can easily connect with businesses, whether it’s to get support or place an order.


In recent years, this technology has become increasingly popular due to its efficiency and convenience for businesses. With just a click of a button on a website/app, customers can connect with a customer support representative easily, resulting in rapid and seamless communication.

How Does Click to Call Work?

Click-to-call works by utilizing a web-based interface or mobile app to initiate a phone call. Typically, businesses incorporate click-to-dial buttons on their websites or within their apps, allowing customers to initiate a call with a single click quickly.

How Does Click-to-call Work

When the click to call button is pressed, the system automatically dials the business’s phone number and connects the customer to a customer service agent. This technology can be integrated with various communication channels, including voice, text messaging, and video calling.

1. Click-to-call for inbound sales

Click-to-call is a powerful feature for inbound sales. By incorporating click-to-dial buttons on their website or app, businesses can make it easy for customers to initiate calls and place orders.

This click and call technology lets customers quickly connect with a representative and receive personalized support, increasing conversions and customer satisfaction. click-to-dial also enables businesses to track and analyze call data, providing valuable insights into customer behavior and preferences.

2. Click-to-call in chatbot applications

Click-to-call can also be integrated with chatbot applications to provide a seamless customer experience. When a chatbot cannot respond satisfactorily or if the customer requires further assistance, click-to-call buttons can connect the customer directly with a human representative. This ensures that customers receive quick and accurate support, leading to increased trust and loyalty.

3. Click-to-dial integration with call tracking

Click-to-dial integration with call tracking is a game-changer for businesses. It enables them to track and analyze call data from click-to-call buttons, giving them a comprehensive overview of customer interactions.

This data encompasses call duration, time of call, geographical location, and other relevant information, empowering businesses to optimize their marketing campaigns and drive better results. Integrating click-to-call with call-tracking software enables businesses to gain valuable insights into customer behavior and preferences. It also enables them to provide personalized support and cultivate long-term relationships with their customers.

4. Click-to-call for outbound sales

Click-to-call is also an effective tool for outbound sales. Businesses can connect with potential customers in real-time and close deals faster by using click-to-call buttons in marketing campaigns or on a website.

Click-to-dial eliminates the need for customers to fill out contact forms or wait for a response, providing a more immediate and personalized experience. Additionally, click-to-call enables sales representatives to gather valuable customer information during the call, allowing them to tailor their pitch and build rapport.

Main Benefits of Click-to-Call

Benefits of Click-to-Call

1. It helps you gather customer data

By integrating click-to-call into basic form on every page of your website, you can easily track customer clicks and interactions and gather valuable data on their preferences and behavior. This information can help you customize your marketing strategies and improve the customer experience.

2. It boosts customer engagement

With click-to-call, customers can quickly connect with your business and receive immediate assistance. This enhances customer satisfaction and builds loyalty, ultimately driving revenue growth. Being able to quickly call the business and ask for information, instead of crawling through many pages to find it, is essential to a certain group of customers, which can help drive your engagement” add Micha? Kierul, the CEO of Intechhouse

3. It streamlines business operations

By automating call routing and queue management processes, click-to-dial feature enables businesses to handle a large volume of calls efficiently. This translates to faster response times and reduced wait times for customers, improving their overall experience with your business.

4. It increases sales

Click-to-call has been proven to increase sales conversion rates by giving customers an easy way to contact your business and receive immediate assistance. This can result in your sales reps higher revenue and better ROI for your marketing campaigns.

5. It enhances the mobile experience

As mobile commerce outpaces non-mobile commerce, businesses need to focus more on developing commerce websites adaptable to mobile gadgets. Click-to-call software allows customers to engage with brands from their mobile devices, leading to a seamless and convenient user experience.

Businesses can get more revenue through a better customer experience using click-to-call technology. The range of benefits offered by click-to-call technology helps organizations stay ahead of the competition and meet evolving customers’ needs.

You May Also Read : How to Call Without a SIM Card?

How to implement Click-to-Call?

How to implement Click-to-Call

Implementing click-to-call is a simple process that can be done in 3 different ways.

  • The first one is using HTML code to create a clickable phone number. All you need is to place your phone number in an HTML hyperlink using the ‘tel’ protocol.
  • Second, by integrating plug-ins offering click-to-call functionality to the CMS of your website. You will get proper implementation instructions on your plug-in screen.
  • Finally, many VoIP phone systems offer built-in click-to-call solution that can be easily enabled for business use by getting assistance from their support agent.

Whichever method you choose, it’s important to ensure that your click-to-call feature is easy and your staff is properly trained to handle it.

When integrating click-to-call into your website or mobile app, consider placing the call button in a prominent location on each page, such as in the header or footer. Use clear and concise language to communicate what will happen when the button is clicked, and provide users with an alternate way to contact your business if they cannot make a phone call.

Additionally, it’s important to train your customer service staff to handle incoming calls efficiently and effectively. Develop scripts for common questions and complaints, and ensure that employees can access the necessary information and resources to assist customers on time.

Why Use Click to Call Software?

Incorporating click-to-call technology on your business website can be a valuable addition, as it offers a convenient and efficient way for customers to connect with your business. However, here are some more compelling reasons to consider integrating click-to-call solution on your business website.

  • Easy and seamless calling of any number from a web browser – saving your employees time and effort.
  • A user-friendly feature that requires no specialized technical knowledge or expertise to adopt on a large scale.
  • It provides the option of quick or instant calling for urgent business matters.
  • Simple to install, configure, and troubleshoot – thereby giving no problems in the long run.
  • Click-to-call Chrome extension on your virtual phone can easily be integrated with all other vital business software suites and applications.
  • Detailed reporting ability as call logs are stored and can be easily accessed later by managers.
  • Notes can also be saved to recall important information during phone calls.
  • A cost-effective application for your virtual phone system that eliminates the requirement of a traditional cut-copy-paste method for calling contacts.
  • It lets your team members focus on closing deals, converting leads, and providing quick customer service to satisfy clients.

Streamline Customer Communication with These Click-to-call Features

Features of Click to Call

There is no doubt that click-to-call technology is a potential asset for any company looking to undertake calls to provide superior customer support and service. Ensure the technology has the below-listed features while choosing a great service provider.

1. Customizable call buttons

With click-to-call, you can customize the design and placement of your call button to ensure it’s easily accessible to customers.

2. Call forwarding options

Click-to-dial allows calls to be forwarded to different departments or team members, ensuring customers calls are connected with the phone number of the right person to help them on immediate call.

3. Integration with CRM systems

Click-to-call can be integrated with customer relationship management (CRM) systems, allowing businesses to track customer interactions and improve their overall service.

4. Real-time analytics

By tracking metrics such as call volume conversion rate and duration, businesses can gain valuable insights into the effectiveness of their click-to-dial feature and make data-driven decisions to improve customer satisfaction and overall performance across customer journeys.

5. Multi-platform compatibility

Click-to-call can be integrated with various platforms such as websites, web pages, text chat, social media, web, and mobile apps, allowing customers to reach an outbound call through their preferred channel.

6. Automated call scheduling

Some other click to call technology text-to-dial systems offer the option for customers called click to talk to schedule a call later, reducing wait times and improving customer experience.

You May Also Read : What is WiFi calling? How to enable it on iPhone & Android?


To sum up, the click-to-call feature is convenient for customers and a powerful tool for businesses to improve performance.

As more and more consumers turn to their mobile phones and devices for online activities, the click-to-call function will become an even more indispensable part of the customer experience. So don’t hesitate to leverage this technology and take your business’ click to call system to the next level.

Frequently Asked Questions

1. Can I use click-to-call on mobile?

Yes, click-to-call phone numbers can be integrated with mobile apps google maps and websites google call, making it easy for customers to see phone numbers and connect with your business from their phones.

2. Do I need special software to implement click-to-call on my website?

Yes, you must use a click-to-call service or software that provides the necessary functionality for your website or platform. Some popular options include Google Voice, Talkdesk, and Twilio. Researching and choosing a solution that fits your business needs and goals is essential.

3. How can I measure the effectiveness of my click-to-call feature?

Real-time analytics can track call volume, duration, and conversion rates. By analyzing this data, you can gain insights into the effectiveness of your click-to-dial feature and make data-driven decisions to improve customer satisfaction and overall performance.


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