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Lend your campaigns the edge of Call Tracking: Identify and close your best prospects

Helps your marketing team decipher campaigns, channels / media, keywords & search terms that make customers pick up their phone


Analyze what campaigns are generating calls, conversions and revenues

Real-time optimization

Real-time optimization to campaign strategies to drive more revenue-generating calls

Dynamic number insertion

Dynamic number insertion, call routing, caller insights

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What Is Call Tracking Software?

Call tracking is a system that helps you track marketing campaigns that drive calls to your business.

It draws a line between businesses that know where they are and those who go with their marketing campaigns blindly.

The system tracks and sorts information about all incoming phone calls. It allows you to attribute each phone call to specific marketing channels, such as SEO, paid ads, and other online and offline campaigns.

Call tracking system gathers the following data:

  • The device the caller used to call
  • The number from which the caller called
  • The geographical location of calls
  • Details of new or repeat callers
  • The source of your call & the marketing channel/campaign
  • The time and duration of calls

How Does Call Tracking Software Work?

Call tracking software assigns unique trackable phone numbers to each of your marketing channel sources. These phone numbers capture data from the calls and help understand how many calls each of these channels is driving. Not only that, but the software can even capture necessary demographic information about each caller.

Most advanced solutions can be integrated with your CRM system that captures the performance of your campaigns. With this data, you can assess various metrics, including leading call drivers, quality of each call, and conversion rate.

There are various methods to track calls:

Call-back Function :

The internet user provides their number on the website of a company. As soon as the user clicks on the submit button, the software behind automatically sets up a telephone conversation between the user and the advertiser.

The software also saves information on which online advertising medium led to this call. However, the call-back function is exclusively web-based.

Call Number Tracking :

Here, the advertisers are provided with a multitude of service numbers, including the landline numbers. It is based on a telephone server solution where each online banner, print ad, or any other advertising media is allotted an individual number to keep track.

Dynamic Call Tracking :

Dynamic call tracking allows a website to dynamically replace phone numbers presented to each visitor when the website loads.

Call tracking software then captures complete attribution data on the call and makes it available for marketers.

Dynamic call tracking is ideal for attributing calls from SEO and digital advertising.

Gain More Inbound Sales Calls & Higher Revenue Per Call

CallHippo provides more than just call tracking. Our software gives you everything you need to improve call initiation, TAT, sales outcomes and business efficiency of your team. By customizing the caller experience you can get 10x better conversion rates qualify & route calls based on factors like location, time of day, product interest, shopping carts, and more.

What's more you can now track keyword-level attribution on calls, text messages, chats and sign-up forms from both online and offline sources.

With in-depth insight into your conversations with our real-time customized reporting of on call conversions, we enable you to make decisions quickly.

The Benefits Of Using A Call Tracking Software For Your Business

There are several benefits associated with using call tracking software; some of them are mentioned below.

Insight on Your Marketing ROI :

Using a call tracking tool removes the guesswork and lets you invest money in channels bringing good leads.

Using call tracking and assigning different phone numbers for your marketing channels, you can identify which advertisements send the most inbound leads. You can use this data to improve the conversion rate.

Better Caller Experience :

When you integrate call tracking with your CRM system, it displays vital information about the caller.

You can quickly know their location, call history, and product interest. This information helps in engaging with your prospects better and help improve their call experience.

Based on their history, the call can also be directly routed to the sales or support team, who might be better equipped to handle their needs.

Track Offline Engagements :

Call tracking even enables you to keep track of your offline marketing efforts. When people call after watching your ads on TV or trade shows, you know how they found you through the number they called.

Assign specific numbers to each source and use your call tracking software to keep track.

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Published by Nishita

Last updated: May 12, 2021