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Lend your campaigns the edge of Call Tracking: Identify and close your best prospects

Helps your marketing team decipher campaigns, channels / media, keywords & search terms that make customers pick up their phone


Analyze what campaigns are generating calls, conversions and revenues

Real-time optimization

Real-time optimization to campaign strategies to drive more revenue-generating calls

Dynamic number insertion

Dynamic number insertion, call routing, caller insights

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What Is Call Tracking Software?

Call tracking is a system that helps you track marketing campaigns that drive calls to your business.

It draws a line between businesses that know where they are and those who go with their marketing campaigns blindly.

The system tracks and sorts information about all incoming phone calls. It allows you to attribute each phone call to specific marketing channels, such as SEO, paid ads, and other online and offline campaigns.

Watch this video to know more about this feature.

Call tracking system gathers the following data:

  • The device the caller used to call
  • The number from which the caller called
  • The geographical location of calls
  • Details of new or repeat callers
  • The source of your call & the marketing channel/campaign
  • The time and duration of calls
Call Tracking
Call Tracking Software

How Does Call Tracking Software Work?

Call tracking software assigns unique trackable phone numbers to each of your marketing channel sources. These phone numbers capture data from the calls and help understand how many calls each of these channels is driving. Not only that, but the software can even capture necessary demographic information about each caller.

Most advanced solutions can be integrated with your CRM system that captures the performance of your campaigns. With this data, you can assess various metrics, including leading call drivers, quality of each call, and conversion rate.

There are various methods to track calls:

Call-back Function

The internet user provides their number on the website of a company. As soon as the user clicks on the submit button, the software behind automatically sets up a telephone conversation between the user and the advertiser.

The software also saves information on which online advertising medium led to this call. However, the call-back function is exclusively web-based.

Call Number Tracking

Here, the advertisers are provided with a multitude of service numbers, including the landline numbers. It is based on a telephone server solution where each online banner, print ad, or any other advertising media is allotted an individual number to keep track.

Dynamic Call Tracking

Dynamic call tracking allows a website to dynamically replace phone numbers presented to each visitor when the website loads.

Call tracking software then captures complete attribution data on the call and makes it available for marketers.

Dynamic call tracking is ideal for attributing calls from SEO and digital advertising.

Gain More Inbound Sales Calls & Higher Revenue Per Call

CallHippo provides more than just call tracking. Our software gives you everything you need to improve call initiation, TAT, sales outcomes and business efficiency of your team. By customizing the caller experience you can get 10x better conversion rates qualify & route calls based on factors like location, time of day, product interest, shopping carts, and more.

What's more you can now track keyword-level attribution on calls, text messages, chats and sign-up forms from both online and offline sources.

With in-depth insight into your conversations with our real-time customized reporting of on call conversions, we enable you to make decisions quickly.

Call Tracking System

The Benefits Of Using A Call Tracking Software For Your Business

There are several benefits associated with using call tracking software; some of them are mentioned below.

Insight on Your Marketing ROI

Using a call tracking tool removes the guesswork and lets you invest money in channels bringing good leads.

Using call tracking and assigning different phone numbers for your marketing channels, you can identify which advertisements send the most inbound leads. You can use this data to improve the conversion rate.

Better Caller Experience

When you integrate call tracking with your CRM system, it displays vital information about the caller.

You can quickly know their location, call history, and product interest. This information helps in engaging with your prospects better and help improve their call experience.

Based on their history, the call can also be directly routed to the sales or support team, who might be better equipped to handle their needs.

Track Offline Engagements

Call tracking even enables you to keep track of your offline marketing efforts. When people call after watching your ads on TV or trade shows, you know how they found you through the number they called.

Assign specific numbers to each source and use your call tracking software to keep track.

Everything About CallHippo Call Tracking Feature

Frequently Asked Questions

  • Advanced call tracking is an important feature of business phone systems that helps to measure the effectiveness of marketing campaigns. With call tracking, you can attribute each phone call to specific marketing channels such as paid ads, SEO keywords, or targeted campaigns.

  • The right call tracking solution can help you analyze and monitor calls to know where your leads come from - web, marketing campaigns, or offline sources. Some things to keep in minds while choosing a call tracking system service provider include:

    • Extensive number cover
    • Dynamic number generation
    • Seamless third-party applications integration
    • Scalability
    • Ease-of-use
    • Customization
    • Detailed analytics
    • Affordability
  • Call tracking enables users to collect a vast repository of information that helps them make informed and better decisions. You can quickly come to know what keyword led prospects to make a call, check relevant Google click IDs, and what landing page promoted a specific call. Call tracking gives you real-time data about caller demographics, time and date of the call, and other key indicators for better operational performance.

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Published by Nishita

Last updated: October 26, 2021