Senior Writer: Supriya Bajaj
Long gone are the days of waiting to connect over the phone with clients or colleagues. We live in a fast-paced world where like everything else, communication is expected to be instant too!
If you are struggling to respond quickly to clients, partners, and vendors, you need to rework your communication strategy.
After all, you know that the current generation of customers will not sit around waiting for return calls. They will simply move over to some other brand where they feel heard.
In an interview with Forbes, the Creative Director at Slack, Anna Pickard, said, “ We need to find better ways to organize communication tools, bring them together, and automate them for efficiency.” This is clearly the need of the hour!
So, what can help you respond quickly to customers?
All you have to do is leverage the power of technology! Real-time communications is an advanced innovation that can help any live telecommunications take place, with an almost negligible time lag or delay.
If that got your attention, stay on to read more about real-time communications. Understand the technology in-depth and learn how it can improve your business performance parameters.
What Is Real-Time Communications?
In the late 20th century, the advent of high-speed internet and mobile telephony led to a revolution in real-time communications. Organizations harnessed the power of new platforms that enabled people to connect from any location or device, just at the click of a button!
Let’s dive deeper to understand what real-time communications are all about.
Put simply, real-time communication is the exchange of information between two parties in real-time, with minimum latency and no transmission delays. It is also known as unified communications and is now an integral part of business operations. Some examples of real-time communication involve:
- Voice calls over landlines and mobile phones.VoIP (Voice over Internet Protocol)
- Video conferencing
- Instant messaging applications such as Whatsapp
- Robotic telepresence
This clarifies that real-time communications mean any kind of communication where there is no time delay between data transmission and reception. Hence, they do not include emails, memos, blogs, or any other communication through the Internet that can be processed later when the reader accesses the information.
Real-time communication is a perfect amalgamation of video and audio technology. In the current digitally-enabled world, real-time communications is a necessity as it helps people to collaborate on projects, irrespective of geographical location.
Reasons Why Your Organization Needs Real-Time Communications Services
Effective communication is a pillar of business success!
Flawed and outdated communication practices can result in your company losing out on precious customers and paying a high price. A survey conducted in 400 global corporations revealed that communication barriers cost the average organization 62.4 million dollars in lost productivity.
Technology has changed the way offices are operating around the globe. We are witnessing an increase in remote work options and flexible job arrangements. In such a scenario, traditional communication systems lose relevance as they inhibit team collaboration.
You need to act now and invest in real-time communications tools to increase operational efficiency. Here are some immediate benefits that your organization can derive from investing in real-time communication services:
Better Accessibility: The coronavirus pandemic has led to a substantial rise in remote job options. Telecommuting or working remotely has increased by 115% in the last decade. This makes it essential for companies to invest in requisite tools that facilitate remote teams to keep in touch and communicate seamlessly.
Real-time communications platforms enable people worldwide to connect instantly to solve problems or collaborate on work projects.
Unified communications solutions are reliable and allow employees to make or receive calls to organizational stakeholders through the Internet. They can easily hold conferences, conduct live chats, host webinars, or attend online meetings with real-time communications tools. This makes it possible for organizations to maintain productivity and keep employee morale high even in remote working conditions.
1. Cost-Effective Medium: Communication expenses is a worrying factor that concerns all kinds of organizations worldwide. If you are on the lookout for innovative methods to reduce costs, all you need to do is implement unified communications It is a cost-effective medium that allows employees from different work functions and departments to communicate in real-time.
The best part about real-time communications is that companies do not need to spend tons of money on travel, office rent, or accommodation. Employees can seamlessly collaborate through telecommunication technology, and this leads to a huge increase in profitability.
2. Uninterrupted Connectivity: One of the biggest disadvantages of traditional communication networks is that it often leads to dropped calls or poor quality connections. With Internet-enabled real-time communications such as Voice-over-Internet-Protocol platforms, employees can enjoy apex call quality without any interruptions.
No time lags or communication delays through real-time communications result in greater productivity as employees can get whatever information they need instantly. Communication is clear, and there is no chaos or confusion. This allows key stakeholders to make quality decisions and achieve strategic goals faster.
3. Low Maintenance: With unified communication systems, maintenance and upgradation is seldom an issue. Most reliable VoIP service providers give complete after-sales support and handle any technical issues or glitches. Real-time communication tools are easy on maintenance with hardly any downtime or outages.
User-friendliness is another parameter where real-time communications systems score high! It is a myth that you have to be highly tech-savvy to operation unified communications platforms. They are navigable and easy to operate; hence most employees can start using these tools instantly without any technical training.
4. Enhanced Customer Service: Did you know that a whopping 90% of Americans use customer service as a factor to decide to do business with a company! This astonishing statistic highlights the pressing importance of enhancing customer service.
Real-time communication platforms are an excellent way for organizations to provide 24*7 support to loyal customers. They can empower their sales and support teams to remain available round the clock with advanced technology such as call forwarding, voicemail, and interactive voice response systems. Your customers get the chance to feel heard and remain assured that your organization cares to resolve their problems at the earliest.
The Final Word
The real-time communications market is proliferating and is projected to touch $45.91 billion by 2027. As businesses expand beyond geographical boundaries, it is important to use the latest technological tools to meet customer expectations and make data-driven decisions.
Investing in unified communications is the perfect solution to make your workforce more efficient and increase customer engagement levels. CallHippo is a groundbreaker in virtual telephony and provides businesses with customized solutions to meet their calling requirements. It offers virtual phone numbers in over 50+ countries like a Singapore virtual number, Finland phone number, UK phone numbers etc., and has multiple real-time communication platforms.
As a credible and reputable market leader, CallHippo is there to help you assess your business requirements and get you the best-unified communications system. So jump aboard and get to know more about the various real-time communication options available today to transform your business fortunes!