Get A Call Tracking Software
Running a business means handling phone calls from many sources. CallHippo’s call tracking software shows which campaigns drive calls and helps you manage them better. No more missing key insights about client interactions.
- Track every call source to understand what drives customer inquiries and more quality leads.
- View call data, recordings, and reports from one simple dashboard for full visibility.
- Connect data with your CRM and tools to improve sales and marketing decisions.
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What is Call Tracking Software?
Call tracking software helps growing businesses monitor and manage calls more effectively. It does more than just connect calls; it records details, tracks performance, and provides deeper insights through reports. With CallHippo, you can track calls, analyze conversations, and integrate data with your tools. You also get access to local and international numbers with ease for better call quality.
Benefits of Using Call Tracking Software
A call tracking system helps customers understand the steps before making a decision. It helps connect calls with other touchpoints so you can see the full journey clearly and unlock insights from client interactions.
Smart call routing, IVR, and team features reduce back-and-forth. Less manual work means quicker responses and better customer satisfaction.
With VoIP and cloud systems, avoid heavy hardware costs, skip long-distance charges, and use fixed monthly plans to optimize ad spend.
Fast routing, clear audio, and CRM integrations let sales teams solve problems, personalize chats, and follow up on any channel for higher conversion rates.
Secure calls and recordings with encryption, set access controls, and manage data by policy. Stay compliant, track usage, and protect customer details.
Equip teams with mobile apps, softphones, and web calling. Keep tracking numbers consistent, ensure the same experience at home or office, and track performance.
Add new users, numbers, or features anytime for small businesses. Begin small, grow across regions, and adjust plans as your company changes.
What Are the Key Features to Look for in Call Tracking Software?
The right call tracking software should make it easy to manage calls, understand customer behavior, and connect with other tools you use. Below are the essential features to look for when choosing a tracking solution.
Gain immediate insights into call duration, source, and outcomes, helping you make quick, data-driven decisions to improve marketing performance.
Easily integrate call tracking with your CRM system, keeping all customer information in one place for smoother communication and better follow-ups.
Record calls securely to monitor quality, train teams effectively, and ensure compliance, while allowing easy access for future reviews and actionable data.
Convert spoken conversations into text automatically, making it easier to search, analyze, and use transcripts for better insights into sales calls.
Direct callers through interactive voice menus, minimizing unnecessary transfers and ensuring customers quickly reach the right team or department.
Automatically route calls to the right person or department, reducing waiting times and distributing workloads more efficiently across sales teams.
Create custom reports that track campaigns, monitor team productivity, and measure marketing ROI, giving you actionable insights for smarter decisions.
Track calls from multiple channels and offline campaigns, allowing you to identify which marketing strategies deliver the best results consistently.
Pricing
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded. For manual calls only.
- 1 Free Phone Number
Each user gets one free phone number. A single number can be assigned to multiple users for making and receiving calls.
- Smart Dashboard
- Paid Call Recording
Additional charges of $0.005/min are applicable.
- Multiple Integrations
- User Rights
- Chat Support
- Everything in Bronze +
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded. For manual calls only.
- Live Call
- Role-based Access Control
- Free Call Recordings
- Pause-Resume Recording
- After Call Work
- Call Dispositions
- Everything in Silver +
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded. For manual calls only.
- Auto Dialer (Power, Parallel & Speed to Dial)
Telephony extra.
- Unlimited QA Users
- Voice Broadcasting
- AI Reports / Analytics
Smart reports that summarize user & call activity.
- Single Sign On (SSO)
Securely log into multiple apps with one set of credentials.
- AI Smart DID Routing
- Hide Number From Agent
- Free Omnichannel Inbox
- Call & SMS Automation
- AI Chat Agents
- AI Workflows
- CSAT Score
- Free Flow Builder
Talk To Us
- Includes all features from past plans
- Minimum 20 Users
- Unlimited calling to 48 countries
- Customized Add-ons for other countries & SMS
- Power Dialer, Parallel Included
- Speech Analytics Or CallHippo AI included
- Priority Support
1-hour response time guarantees, designated support team oversight, tailored proactive monitoring and 24/7 support.
- Custom Reports
Customised reports for tracking teams KPI's.
- Custom Onboarding
Personalised guidance for feature activation and better usage of core CallHippo features.
- Custom data storage and API usage.
- Developer Support
Need Developer access for support required in software integration.
- Dedicated Account Manager
- Dedicated Compliance Support
Tailored assistance from our Legal and Compliance teams to meet specific cybersecurity and documentation needs.
- Unlimited Users (Pay only for numbers)
- Click To Dial
- AI Global Connect
Identify phone number's timezone before a call
- Teams
Assign teams to handle calls in sequence
- Voicemail
- SMS (Text messages) & MMS
- Everything in Basic + Telephony
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Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 100 SMS (Text Messages)
Standard A2P charges apply.
- 1 Free Phone Number
Toll-free number not included.
- Basic Report Analytics
- Everything in Starter +
-
Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 500 SMS (Text Messages)
Standard A2P charges apply.
- Call Recordings
- AI Reports / Analytics
Smart reports that summarize user & call activity.
- Everything in Professional +
-
Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 1000 SMS (Text Messages)
Standard A2P charges apply.
- Dedicated Account Manager
- Custom Integrations
- Single Sign On (SSO)
Securely log into multiple apps with one set of credentials.
What is the Best Call Tracking Software?
The best call tracking software depends on your business size, budget, and specific needs. Each tool comes with unique strengths for different marketing efforts.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |
CallHippo
|
Small businesses and growing teams looking for affordable and flexible VoIP solutions |
Free trial available
|
Starts at $18/user/month | Start Free Trial |
| 2 |
Nimbata
|
Agencies and marketers need accurate call tracking to measure campaigns |
Free trial available
|
Starts at $25/month | Explore More |
| 3 |
 CallRail
|
Small and mid-sized businesses want better campaign visibility and analytics |
Free trial available
|
Starts at $45/month | Explore More |
| 4 |
 CallTrackingMetrics
|
Companies that require both call tracking and call center features in one platform |
Free trial available
|
Starts at $39/month | Explore More |
| 5 |
 Infinity
|
Enterprises and agencies needing advanced call tracking with detailed analytics |
Free trial available
|
Starts at $40/month | Explore More |
| 6 |
 Invoca
|
Enterprises and large marketing teams looking for AI-driven call tracking |
Free demo available
|
Starts at $500/month | Explore More |
| 7 |
 Avoca
|
Small businesses and agencies seeking a simple call tracking solution |
Free trial available
|
Starts at $25/month | Explore More |
| 8 |
 Ringba
|
Performance marketers and agencies running affiliate and pay-per-call campaigns |
Free demo available
|
Custom pricing available | Explore More |
| 9 |
 WhatConverts
|
Marketers need all-in-one lead tracking across calls, forms, and chats |
Free trial available
|
Starts at $30/month | Explore More |
| 10 |
 TalkRoute
|
Small businesses need an affordable and reliable virtual phone system |
Free trial available
|
Starts at $19/month | Explore More |
CallHippo
CallHippo provides virtual phone numbers and enables them to track the calls with call forwarding, IVR, and analytics. They enable a business to create a local presence, receive inbound calls across multiple devices, and enhance customer interactions with no physical infrastructure. Moreover, this platform is an affordable alternative that offers the flexibility of integrating with CRM software.
Best For
- Small businesses and growing teams are seeking affordable and flexible VoIP solutions.
Pros
- Quick setup process with no hardware requirements involved
- Real-time call analytics help in making smarter decisions about marketing campaigns
- Affordable pricing plans suitable for all business sizes
Cons
- Lower-tier plans have limited available integration options
- Premium advanced features require higher subscription plans
Pricing
- Gives a free trial and starts at $18/user/month
Nimbata
Nimbata is an inbound call tracking and analytics tool that helps businesses measure campaign effectiveness. It attributes phone calls to specific marketing efforts, offers customizable reports, and supports multiple channels. With its intuitive dashboard, Nimbata enables marketers and agencies to optimize campaigns, monitor lead sources, and improve marketing ROI effectively over time.
Best For
- Agencies and marketers need call tracking insights to measure campaigns.
Pros
- Tracks inbound calls accurately across marketing campaign channels
- Custom reporting options provide detailed campaign performance insights
- Dashboard is simple and easy for marketers to use
Cons
- Advanced features require additional learning for new users
- Pricing increases quickly for businesses with large volumes
Pricing
- Starts at $25/month
CallRail
CallRail offers call tracking and analytics to businesses of varying industries. It allows us to observe which campaigns get the most calls with every reporting, and it integrates with key marketing tools. Backed by easy-to-use features, CallRail empowers businesses to amplify campaign visibility, track quality leads more effectively, and invest advertising dollars on facts.
Best For
- Small and mid-sized businesses seeking campaign visibility and analytics.
Pros
- Simple interface ensures easy setup for all users
- Reports provide detailed insights into calls and lead generation
- Integrations available with leading marketing and CRM tools
Cons
- Advanced analytics are available only in higher subscription tiers
- Call recordings storage has a limited size and duration
Pricing
- Starts at $45/month
CallTrackingMetrics
CallTrackingMetrics is a combination of call tracking, analytics, and call center tools. It enables companies to monitor incoming calls, manage communications, and automate workflows. Supporting information from multiple channels provides valuable insights into customer behavior and marketing performance, making it a great option for both tracking and managing.
Best For
- Companies that need call tracking and call center features together.
Pros
- All-in-one solution for managing calls and analytics
- Automation features improve business efficiency significantly
- Multi-channel communication support ensures seamless interactions
Cons
- The setup process can feel complex for new businesses
- Pricing is higher than simple call tracking tools
Pricing
- Starts at $39/month
Infinity
Infinity is an advanced call tracking platform that connects phone calls with marketing activities. It provides flexible reporting, deep analytics, and smooth integrations with multiple platforms. Scalable for enterprise-level use, Infinity helps businesses gain accurate attribution, optimize marketing spend, and achieve growth with actionable insights across global operations and different channels.
Best For
- Enterprises and agencies seeking advanced tracking with detailed analytics.
Pros
- Advanced analytics deliver deeper insights into marketing performance
- Reports are customizable and highly flexible for users
- Scalable solution suitable for larger enterprises globally
Cons
- Setup can be complex compared to simpler solutions
- Pricing may not suit startups or small businesses
Pricing
- Starts at $40/month
Invoca
Invoca is an AI-powered call tracking and analytics platform for marketers. It helps with attributing calls to campaigns, conversation analytics, and optimization of ad spend. Through advanced integrations and insights, Invoca assists enterprises in delivering a better customer experience and maximizing their return on investment across multiple marketing channels.
Best For
- Enterprises and large marketing teams need AI-driven call tracking.
Pros
- AI-powered analytics provide accurate campaign performance insights
- Integrates smoothly with popular marketing and CRM tools
- Advanced reporting improves decision-making and advertising effectiveness
Cons
- Pricing is high for small or mid-sized businesses
- Platform complexity requires training for first-time users
Pricing
- Starts at $500/month
Avoca
Avoca works as a call tracking tool for agencies and SMBs. It provides the means for companies to capture call data, track campaigns, and further their marketing ROI. With flexible reporting and simple features and integrations, this is a good fit for teams that want simple call tracking without too much on technical requirements or complex dashboards.
Best For
- Small businesses and agencies need simple call tracking solutions.
Pros
- User-friendly dashboard ensures easy navigation for teams
- Provides accurate call attribution across various channels
- Flexible reporting options improve campaign visibility greatly
Cons
- Limited advanced features compared to premium competitors
- Integrations are fewer than enterprise-focused tools
Pricing
- Starts at $25/month
Ringba
Ringba is a call and analytics platform designed for performance marketers. The system routes calls in real time between different providers for maximum lead generation. It was created with scalability in mind to support pay-per-call and advanced integrations, thus making it an ideal solution for affiliate marketers and agencies across the globe.
Best For
- Performance marketers and agencies running pay-per-call campaigns.
Pros
- Real-time call routing ensures efficient distribution of marketing leads
- Detailed reporting provides accurate insights into campaign performance
- Supports affiliate programs and advanced pay-per-call campaigns
Cons
- Platform setup is complex for businesses without technical experience
- Pricing structure may confuse small agencies and new users
Pricing
- Custom pricing, available on request
WhatConverts
WhatConverts is a lead-tracking software that links calls, forms, and chats. It allows businesses to capture full customer journeys, measure marketing effectiveness, and increase marketing returns on investment. Combining reporting and integration, WhatConverts makes visible which campaigns deliver the best leads, aiding better decision makers on behalf of marketers and agencies.
Best For
- Marketers need all-in-one lead tracking across calls and forms.
Pros
- Tracks calls, forms, and chats for complete business visibility
- Custom reports highlight which campaigns generate the best leads
- Integrates easily with CRM platforms and analytics tracking tools
Cons
- It can be expensive for smaller or budget-limited marketing agencies
- Dashboard layout may feel less intuitive for some users
Pricing
- Starts at $30/month
TalkRoute
TalkRoute is a virtual phone system designed for small businesses. It provides call forwarding, voicemail, and extensions without requiring hardware. With its simple setup and affordable plans, TalkRoute helps teams handle phone calls professionally, build a local presence, and stay connected across multiple devices from any location.
Best For
- Small businesses need affordable and reliable virtual phone systems.
Pros
- Setup is quick and requires no additional business hardware
- Supports call forwarding and extensions to improve communication flexibility
- Affordable pricing makes it suitable for startups and small businesses
Cons
- Lacks advanced analytics features found in premium software platforms
- Offers limited integrations with third-party tools and applications
Pricing
- Starts at $19/month
How to Choose the Right Call Tracking Software?
Choosing the right call tracking software depends largely on your business goals, amount of budget, and the other tools already in place.
Assess Your Business Needs
Define whether you need simple tracking or advanced tools like call recording and analytics. Consider call volume, campaign types, and the kind of numbers your business requires.
Compare Pricing and Plans
Choose a plan that is within your budget with no hidden charges. Choose an alternative that scales with your company as it grows and provides further leads.
Check Integration Options
Make sure the software connects with your CRM, Google Ads platforms, and sales tools. API access is useful if you need custom integrations for conversation intelligence.
Evaluate Customer Support and Service
Reliable support is essential for smooth operations. Check availability, onboarding help, and software reviews from other users.
How Call Tracking Software Enhances Customer Journey Mapping?
A clear view of the customer journey helps improve conversion rates. Call tracking software connects every step, online and offline, for better insights into client interactions.
Link Offline Calls to Online Interactions
Call tracking connects phone conversations with digital activities like ad clicks, website visits, or emails. This helps you understand how online efforts drive offline calls and sales calls. It gives a holistic view of how prospects interact with your business before reaching out.
Identify Key Touchpoints in the Sales Funnel
With call tracking, you can spot the main points where customers engage during their journey. From the first click to the final call, it highlights the steps that matter most for generating quality leads. This allows you to focus on the interactions that lead to conversions.
Map the Path to Conversion with Call Data Insights
Call data reveals how customers move from interest to decision across different channels. You can see which campaigns or marketing channels influenced them at each stage. These insights help you design a smoother path that reduces friction and increases conversion rates.
Improve Personalization with Call Tracking Data
Tracking calls gives you more context about customer needs and caller profiles. You can use this data to create tailored messages, relevant offers, and better support. Personalized experiences make customers feel valued and improve overall customer satisfaction.
Integrate Call Tracking with CRM for Holistic Data
When call tracking is linked with your CRM, all customer interactions are stored in one place. This gives sales teams a full history of each customer for better follow-ups. It helps in delivering consistent communication and strengthens relationships over time.
What Are the Emerging Trends in Call Tracking Software?
Call tracking is moving beyond simple call logs. New features are making it easier to understand customers, improve campaigns, and stay compliant with data rules.
AI-powered Analytics
AI is bringing a smarter dimension of analysis when it comes to call tracking in large volumes of call data being analyzed in short periods. Businesses can use these patterns to improve customer experience and further tweak their target campaigns to bring in more leads.
Voice Recognition
Voice recognition is a primary feature that modern call tracking has. It searches for keywords and customer intent in the outbound call (and inbound). This helps in better understanding calls and executing actions quickly and accurately.
Omnichannel Tracking
From a customer’s point of view, there are multiple interaction points besides calls. Omnichannel tracking gathers call data along with emails, chats, and social media information for businesses to have a complete view of the customer’s journey and marketing effectiveness.
GDPR Compliance Feature
Data privacy has become a top priority. Advanced call tracking solutions now include GDPR compliance features. These tools make sure customer information is secure and handled within legal guidelines for managing client data.
Real-time Data Visualization
Real-time dashboards are changing the way teams use call data. They make it easy to track calls, measure performance, and spot trends instantly with Google Analytics integration. This helps managers make quicker and more informed decisions about their phone marketing efforts.
“Thanks to the CallHippo team, we were able to resolve a tough issue with flagged phone numbers. As an EdTech startup, outbound calls are crucial for us. CallHippo’s solution not only improved our attestation score but also improved our answer rates and overall customer experience.”
Frequently Asked Questions
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CallHippo makes for an excellent pick for a small business as it is affordable to use and comes with an easy installation process, and multiple features. It has call recording, parallel call analytics, number tracking, and detailed reports to know which campaigns bring quality leads. Its very intuitive dashboard and integrations make for an easy call tracking solution for businesses looking to grow.
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Yes. CallHippo connects seamlessly with Google Ads. Thus, this would track which keywords, ads, or campaigns generate the most calls and quality leads. In linking call data with ad performance, one can more accurately track marketing ROI and spend the budget accordingly. CallHippo ensures that you spend on campaigns that actually bring in results.
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CallHippo provides high call-tracking accuracy by generating dynamic number insertion and other tracking tools. It can track down the actual source of calls, be it a campaign, an ad, or a channel. These capabilities allow the platform to provide accurate insights on caller profiles and customer behaviors so co-marketers and sellers can make informed decisions.
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Yes, with CallHippo, you get dedicated virtual tracking numbers for every campaign or channel. This method of tracking ensures it occurs without overlap, and the calls are automatically routed to the right teams. Dedicated numbers assist you in monitoring and report on which campaigns work best for you in clear and organized ways.
