For many businesses these days, site traffic and sales have become interlinked. The greater the visits, the higher the sales. It’s the reason for the surge in the popularity of SEO (Search Engine Optimization) and content marketing. If your business has been experiencing a dip in its sales, it is likely that site traffic may also have dipped. 70% of companies meeting their revenue goals attracted 10,000+ visitors to their website every month, according to Hubspot’s Demand Generation Benchmarks report.
With the rise of emails and text messaging in business, one might undermine the importance of telephonic conversations. But the truth is that for most organizations in the business of selling, a majority of sales closures continue to take place over the phone.
Beyond optimization, how can a business increase its site traffic, and thereby its sales? There are plenty of offline methods of varying degrees of complexity. We’re going to focus on a single, simple online remedy: Dynamic Number Insertion.
Must read if you have international customers:
What kind of businesses can benefit from Dynamic Number Insertion on their website? Any business which displays a number on its website and conducts business over the phone, which is what most businesses do. The scope is quite wide, and if you’re looking for unlikely solutions to increase your site traffic, this might just be one of them.
Dynamic Number Insertion is a tool which can boost your earnings as well as your site traffic.
Yet, for all its value, it is an elegantly simple solution which does not involve more than a few clicks.
Here’s how you can implement Dynamic Number Insertion on your website.
- If you’re a CallHippo user, Dynamic Number Insertion will be easy. All you have to do is look for the Integrations tab, which will have Dynamic Number Insertion featured as one of the integrations available.
- Displaying Local Phone Numbers
As the name suggests, dynamic numbers change on the basis of the geographical address of your website visitor. If you’ve enabled a dynamic number for a specific country, any visitors from that country will see a number that follows the usual number pattern of their country. Irrespective of where you’re actually running your business from, your customers will see their local numbers reflected on your website.
What does this do? It encourages potential clients from your target countries to reach out to your business. If they are interested in your product/service and see a local number on your website, they will not be hesitant to call you for fear of racking up a huge phone bill on an international call.
Phone Call Tracking
Phone call tracking is the direct link between boosting site traffic and dynamic numbers. When a customer uses the dynamic number to call your business, the phone call tracking code will help you ascertain which country she is calling from. Through the phone call tracking feature, you have knowledge of where the most potential clients are calling from. Accordingly, you can focus your marketing efforts and target them towards the specific countries you’re getting the most calls from. Through phone call tracking you can be well on your way to establishing a strong global presence.
- Log in to CallHippo account.
- Go to the Integrations tab.
- Apps>Click on Country based DNI
- You will be directed to DNI setup page.
- You will see your available numbers in “Country” and “Phone Number” column.
- Select the country/ies “Display in Country” column> Click on Submit.
- Go to Copy Code tab click on “Copy to Clipboard”
Dynamic numbers help your business phone system to enhance site traffic and encourage new leads your way. Whether or not you’re in need of new leads, give CallHippo’s Dynamic Numbers a try!