Updated : August 2, 2025To maximize results from your marketing or sales efforts, understanding your audience and addressing potential flaws in your strategy in advance is crucial. 82% of marketers use insights from inbound calls to uncover blind spots in their strategy. This is where call tracking software comes into the picture.
In this blog, we will explore the top 10 free call tracking software options that can greatly improve your lead-tracking efforts.
Before selecting call tracking software, define your key metrics like call volume, conversion rates, and customer insights you need.
Look for software that offers robust analytics and integrates well with your CRM and marketing tools. This ensures you get the required actionable data to improve your sales and marketing strategies.
5 Best Free Call Tracking Software
Call tracking software helps businesses track their marketing campaigns by monitoring and analyzing incoming phone calls. Companies can utilize this data to enhance consumer interaction, refine marketing strategies, and make informed decisions. Here’s a list of 5 free call tracking software that businesses can use.
| Software | Best For | Key Features | Pricing | Unique Differentiator |
|---|---|---|---|---|
| CallHippo | SEnterprise communication & support | Call tracking, call recording, IVR, call analytics | Free plan available, Paid plans start at $16/month | Instant virtual numbers in 100+ countries |
| HubSpot | Marketing and sales teams | CRM integration, call logging, tracking, contact insights | Free CRM tools, Call tracking in paid tiers | All-in-one marketing + sales platform with built-in call logs |
| RingCentral | Global support | Call tracking, call analytics, business SMS, IVR | Starts at $20/user/month | Strong UCaaS platform with global reach |
| CallFire | SMBs & outreach campaigns | Call tracking, voice broadcast, SMS campaigns | Pay-as-you-go: Starting at $0.05/min | Blend of SMS and call tracking for marketing |
| CallTrackingMetrics | Data-driven marketers & agencies | Call tracking, keyword-level attribution, conversation analytics | Free trial available, Paid plans start at $39/month | AI-powered call insights and conversation intelligence |
1. CallHippo
CallHippo is a top provider of free call tracking software that meets the communication requirements of small and startup businesses. With virtual phone lines in more than 50 countries and the ability to fit multiple users on a single number, it makes international calling for sales, marketing, and support teams easier. It is accessible through online and mobile apps.
CallHippo’s advanced analytics tool provides real-time insights into caller details, call quality, duration, and call recording for managerial review. Features like user availability status, flexible working hours, and time zone display make international calling operations easier.
With CallHippo’s seamless communication guarantee, organizations can stay in control of client engagement and never miss a call.
Features
- Customize voicemail and greetings effortlessly
- Easily forward calls to any device or location
- No complex hardware or technical setup required
- Direct callers to the right department with IVR
- Real-time analytics for insights on call patterns
- Record calls for compliance and training
- Seamlessly integrate with CRM and help desk tools
- Leave pre-recorded voicemail messages with voicemail drop
- Conduct virtual meetings with conference calls
- Engage callers with custom on-hold content
- Boost outbound call efficiency with a power dialer
- Handle incoming calls offline with call forwarding
- Efficiently handle high call volumes with queuing
- Monitor and join calls with call barging
- Manage incoming calls by blocking or permitting numbers
- Transfer ongoing calls between team members
- Analyze customer emotions with call analytics
- Set up automatic responses for missed calls
- Switch calls between softphone and desk phone
- Analyze customer emotions with call analytics
- Automatically route calls to extensions with an auto attendant
- Access virtual numbers in 50+ countries
What People Say About CallHippo
2. HubSpot
HubSpot’s call tracking software provides a customized approach for companies seeking to closely track and evaluate their phone conversations. It uses contact property and interaction data from HubSpot’s CRM to help prioritize and organize sales calls.
Training elements like call transcriptions, keyword search functions, call commenting choices, and extensive call analysis tools are examples of enhanced managerial capabilities. These free call tracking numbers allow sales staff to make calls straight from their web browsers, guaranteeing seamless VoIP or desk phone access at the touch of a button.
- HubSpot Marketing Hub is an easy-to-use and intuitive email builder.
- HubSpot's feature to trace asset usage, like emails or lists within workflows, makes troubleshooting easy.
- The platform offers extensive campaign performance metrics, enabling daily review and optimization.
- The customer service team needs improvement.
- The billing and contract departments respond in unhelpful ways, forwarding pointless emails without addressing the main problems.
- The pricing is way too expensive.
3. RingCentral MVP
With RingCentral MVP’s unified communications solution, customers can manage voicemails, faxes, SMS, and business calls from any place. It is one of the free inbound call tracking software that serves businesses of all sizes and promotes improved communication between partners, clients, and staff.
Due to the platform’s rich feature set, personal devices may now be used for business purposes. It allows for the easy management of the entire phone system from PCs or mobile devices anywhere in the world. In addition to using the company directory, users may allocate phones to manage users, extensions, and groups. They can also access voicemail and send and receive faxes.
- The software is easy to use and install for office and remote employees.
- This call tracking solution has excellent call quality.
- Users can seamlessly use the same phone number on a physical desk phone and laptop.
- The reporting feature needs a lot of improvement.
- After a task is assigned, it quickly gets lost in the heap of messages that are posted after the assigned task notification.
- It's necessary to have the RingCentral application open to accept calls.
4. CallFire
CallFire offers a variety of call center features to track business engagement and optimize outbound campaigns. Its primary functions include text messaging, call tracking, IVR, cloud call center, voice broadcasting, and developer API integration.
CallFire combines notes and client history into a single interface and integrates with spreadsheets and CRMs with ease due to its cloud call center features. In addition to facilitating call recording, prepared voicemail playback, custom script integration, and limitless call transfers, the platform also offers real-time reporting.
- The website has easy-to-use navigation that guarantees quick connection when making calls.
- The easy online setup and login process is very useful in remote work settings.
- This tool is the best for enabling robocall campaigns because it is quick and incredibly effective.
- Changing our short code was a letdown, especially after users had been using it for so long.
- The VOIP system is unable to route calls to specific individuals who do not have a direct phone number.
- It was difficult to schedule the interface for both recorded calls and IVR settings.
5. CallTrackingMetrics
For contact centers and agencies, CallTrackingMetrics is a complete system for call monitoring and marketing attribution. With the goal of capturing the customer journey, call management, conversion monitoring, and comprehensive analysis through real-time analytics, this cloud-based platform offers a wide range of skills.
Through the seamless integration of contact center and call monitoring features, it provides an extensive platform for customer experience management, enabling organizations in all industries to improve tailored client interactions.
- The customer care team is excellent and frequently follows up with issues and updates.
- The reporting dashboards are excellent and they are very customizable.
- The software offers seamless third-party integrations.
- With the exception of high-traffic toll free numbers, most calls to multiple other lines terminate abruptly or are automated spam calls.
- Sometimes, the audio quality during call monitoring sessions is poor, making it difficult to understand what people are saying to one another.
- The first setup process seems lengthy and complex, especially for people or organizations with limited technical know-how.
How to Select Call Tracking Software?
When assessing a free call tracking software, it’s essential to take into consideration several key features:
1. Dynamic Number Insertion
Look for software that makes it easier to provide distinct phone numbers to various marketing campaigns or channels so that you can precisely trace the sources of leads.
2. Call Analytics and Reporting
Choose a software system that provides thorough call analytics, including caller information, call traffic, call duration, and recordings, to properly assess campaign effectiveness and gain insight into customer behavior. Some advanced tools even allow you to check call history by mobile number for better lead tracking and follow-up efficiency.
3. Integration Capabilities
Provide a unified view of customer interactions, improved lead attribution, and simpler workflows by ensuring a seamless interface with current CRM, analytics tools, and marketing platforms.
4. Conversion Tracking
Look for tools that allow you to monitor and evaluate incoming calls and link them to particular campaigns or sources, increasing conversion rates and fine-tuning sales tactics.
5. ROI Tracking
Choose the best among the tracking companies that reliably correlates call data with revenue received to measure the efficacy of campaigns for better resource allocation, sales alignment, and training.
Get Started with CallHippo in 3 Minutes
Setting up your virtual phone system with CallHippo only takes three minutes. Here’s how!
Step 1: Buy Numbers
Easily get the phone numbers you want.
Step 2: Add people
Easily integrate users into your system without hassle.
Step 3: Start Calling
Initiate your first call promptly after setup.
Step 4 Track Calls
Efficiently monitor and manage call activities for your virtual phone system.
Conclusion
By utilizing free call tracking tools, businesses can monitor and analyze incoming calls at an affordable rate. These tools offer valuable data on how well marketing initiatives perform, which helps to improve strategy for greater customer interaction. These apps are free, but they have significant benefits like call attribution and lead tracking that help businesses of all sizes make better decisions.
Frequently Asked Questions
Are there any hidden costs with free call tracking software?
Some free call tracking software may have hidden costs, such as limited features, usage caps, or additional charges for upgrades.
How can I integrate call tracking data with other marketing analytics tools?
You can integrate call tracking data with other marketing analytics tools through APIs or third-party integration platforms.
Is my data secure with free call tracking software?
While free call tracking software may offer basic security measures, it’s essential to research thoroughly for reliable data protection.
Published : April 1, 2024
Priya Naha is an experienced technical content writer who focuses on VoIP and telephony technologies. Her expertise in telecommunication and content marketing allows her to simplify complex topics with real-world knowledge, making her writing relatable, informative, and easy-to-read. Her direct involvement with VoIP products and solutions makes her a reliable voice in the field.
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