Published : July 7, 2021To maximize results from your marketing or sales efforts, understanding your audience and addressing potential flaws in your strategy in advance is crucial. In fact, 82% of marketers use insights from inbound calls to uncover blind spots in their strategies. This is where call tracking software for lead generation comes into the picture.
In this blog, we will explore the top 10 call tracking software options that can greatly improve your lead-tracking efforts.
Before selecting call tracking software, define your key metrics like call volume, conversion rates, and customer insights you need.
Look for software that offers robust analytics and integrates well with your CRM and marketing tools. This ensures you get the required actionable data to improve your sales and marketing strategies.
What Is Call Tracking Software?
Call tracking software is a powerful tool that helps businesses monitor and analyze incoming calls. By assigning unique phone numbers to different marketing campaigns, it tracks which ads generate the most calls.
This software not only records call details like time, duration, and caller ID but can also provide insights into customer behavior and campaign effectiveness. All in all, with call tracking, businesses can optimize their marketing strategies, improve customer service, and boost ROI.
The Role of Call Tracking Software in Lead Generation
Call tracking software helps businesses track and analyze phone calls– providing valuable insights into customer behavior and marketing effectiveness. But how does lead generation call tracking work? Here’s how call tracking software for lead generation works for your business:
A. Identify Effective Marketing Channels
One of the primary benefits of lead generation call tracking is its ability to pinpoint which marketing channels are driving the most calls. By assigning unique phone numbers to different campaigns, businesses can track which ads, keywords, or social media posts generate the most leads. This data helps marketers focus their efforts on the channels that deliver the best results.
B. Enrich Customer Insights
Call tracking for lead generation goes beyond just counting calls. It provides valuable information about the caller’s journey, including the keywords they searched for, the web pages they visited, and their geographic location. With this information, businesses can create more personalized and effective marketing strategies, catering to the specific needs and preferences of their potential customers.
C. Improve Sales and Customer Service
By analyzing recorded calls and call logs, businesses can identify common customer queries and pain points. This insight enables sales and customer service teams to address these issues more effectively. This will eventually improve overall customer satisfaction and increase the chances of converting leads into loyal customers. Overall, by using call tracking software for lead generation, businesses can gain deep insights, improve customer engagement, and accurately measure their marketing success.
: What is Call Tracking and How Does it Work?Top 10 Call Tracking Software for Lead Generation
Below listed are the 10 best call tracking software options for lead generation. Each of them has its own strengths and limitations. Let’s take a detailed look at each one to understand how it can help your business.
| Brand Name | Rating | Key Features | Pricing |
|---|---|---|---|
| CallHippo | Call tracking AI voicebox IVR Predictive analytics | Starter Plan: $18/User/Month Professional Plan: $30/User/Month Ultimate Plan: $42/User/Month | |
| Nextiva | Call scheduling Call screening Call tracking metrics Complaint monitoring | Essential Plan: $23.95/user/month Professional Plan: $27.95/user/month Enterprise Plan: $37.95/user/month | |
| CallRail | AI-powered Conversation Intelligence Convert assist Form tracking Lead center | Call Tracking– $45/month (plus additional usage) Call Tracking + Conversation Intelligence- $90/month (plus additional usage) Call Tracking + Form Tracking- $90/month (plus additional usage) Call Tracking Complete- $135/month (plus additional usage) | |
| WhatConverts | Form tracking Chat tracking Search & filter leads Qualify leads | Individual accounts: $30 per month Agency plans: $200 - $400 per month | |
| RingCentral | Filter and prioritize call flow Multi-level auto attendants Conference calls Call forwarding | Essential Plan: $29.99/User/Month Standard Plan: $37.99/User/Month Premium Plan: $44.99/User/Month Ultimate Plan: $59.99/User/Month |
After extensive research and analysis, we have curated a list of call tracking software for lead generation. These software are carefully selected based on usability and satisfaction scores, including features, ease of use, customer support, ratings, and reviews from SoftwareSuggest, G2, and Capterra. Our aim is to assist businesses in identifying the most suitable software to streamline their operations.
1. CallHippo
CallHippo is a powerful call tracking software for lead generation that identifies marketing campaigns, bridging the gap between you and your customers. This lead generation call tracking system helps you track and analyze calls, giving you insights into which campaigns drive the most leads.
Overall, with CallHippo’s call tracking for lead generation, you can track offline engagements, integrate with your CRM for better caller experience, and use intelligent call routing to ensure every call reaches the right agent.
Pros
- CallHippo integrates seamlessly with your CRM, providing agents with caller information like location and call history.
- It allows tracking of offline marketing efforts.
- Intelligent call routing ensures callers are connected promptly to the most suitable agents.
Cons
- While CallHippo offers extensive features, its pricing structure might be a consideration for smaller businesses or startups.
- Users may require some time to fully grasp and use all the features available, potentially requiring initial training or support.
CallHippo Pricing: CallHippo provides four plans, as follows:
- Starter Plan: $18/User/Month (Ideal for startups & small businesses)
- Professional Plan: $30/User/Month (Ideal for SMB sales & support marketing teams)
- Ultimate Plan: $42/User/Month (Ideal for enterprises)
*Pricing as of 31-07-2024*
Powerful Call Tracking
- Advanced Call Analytics
- AI Sentiment Analysis
- Omnichannel Support
2. CallRail
CallRail is an exhaustive call tracking software for lead generation. It seamlessly tracks calls, texts, forms, and chats, offering detailed metrics to optimize campaign spending across various channels.
Moreover, with personalized call routing and automated insights through AI-powered Conversation Intelligence®, CallRail improves lead quality and marketing ROI. It also analyzes call keywords, tags leads automatically, and provides real-time insights.
Pros
- CallRail simplifies tracking for calls, texts, and more, consolidating metrics into one dashboard.
- Its AI-powered Conversation Intelligence® automates lead tagging and provides detailed insights, saving time and improving lead quality.
- CallRail's ability to analyze call keywords and trends helps businesses uncover valuable marketing opportunities.
Cons
- Implementing and configuring CallRail's advanced features like AI-powered insights may require initial setup time and resources.
- While CallRail offers comprehensive analytics, users may need some familiarity with interpreting and leveraging data effectively.
CallRail Pricing: CallRail offers four products as outlined below–
- Call Tracking– $45/month (plus additional usage)
- Call Tracking + Conversation Intelligence– $90/month (plus additional usage)
- Call Tracking + Form Tracking– $90/month (plus additional usage)
- Call Tracking Complete– $135/month (plus additional usage)
*Pricing as of 31-07-2024*
Visit the website to learn more about these plans and what they entail.
3. Invoca
Invoca is a powerful call tracking software that helps you understand every phone conversion’s attribution, optimizing your marketing budget effectively. It also provides detailed insights into customer intent and lead quality, ensuring you drive more leads both online and via phone calls.
Additionally, with AI-powered analytics, Invoca accurately attributes conversions, proving your marketing impact and safeguarding your budget.
Pros
- Invoca offers detailed insights into customer intent and lead quality.
- The AI-powered analytics accurately attribute conversions, providing marketers with clear visibility into campaign performance.
- It helps eliminate wasted marketing spend by identifying and optimizing the best-performing media channels.
Cons
- Invoca's detailed analytics and features may require a learning curve for users unfamiliar with call tracking software.
- While it improves marketing efficiency, users might find the initial setup and integration process complex.
Invoca Pricing Invoca doesn’t show its prices publicly. They determine the cost based on how many phone calls and minutes you use, the number of marketing tools you integrate, any additional analytics or services you choose, and the level of support you need.
*Pricing as of 31-07-2024*
4. WhatConverts
WhatConverts is a lead-generation call-tracking software trusted by marketing agencies and clients. It captures calls, forms, chats, and eCommerce data, ensuring all leads are accounted for. With auto-organized leads, it simplifies sorting, valuing, and qualifying leads across campaigns.
The platform also offers smart reports for actionable insights on the most effective marketing channels and keywords. Overall, this tool is ideal for PPC and SEO professionals seeking clear insights and improved client value.
Pros
- WhatConverts simplifies lead tracking by capturing calls, forms, and chats from all marketing efforts.
- It offers auto-organization of leads, making it easy to sort, qualify, and value leads across various marketing campaigns in a single platform.
- The software provides insightful reports that highlight top-performing marketing channels and keywords.
Cons
- Some users may find the interface overwhelming due to the abundance of features and data.
- While effective for tracking digital conversions, WhatConverts may require integration adjustments.
WhatConverts Pricing: WhatConverts offers tiered pricing to suit various business needs. Individual accounts start at $30 per month, while agency plans, catering to multiple accounts, range from $200 to $400 per month.
*Pricing as of 31-07-2024*
5. CallTrackingMetrics
CallTrackingMetrics is a call tracking software for lead generation, trusted by over 100,000 users worldwide. This platform uses call tracking intelligence to monitor and manage customer communications, helping marketing, sales, and service teams.
With lead generation call tracking, businesses can improve ad spend efficiency, gain insights from call recordings, and personalize customer interactions. Also, the software’s AI-powered tools and native integrations make CallTrackingMetrics a top choice for call tracking for lead generation.
Pros
- CallTrackingMetrics offers robust call tracking intelligence, helping businesses optimize marketing campaigns and improve ad spend efficiency.
- The platform supports seamless integration with popular tools like Google Ads, HubSpot, and Salesforce.
- CallTrackingMetrics prioritizes data security with encryption and compliance with HIPAA, GDPR, and other regulations.
Cons
- While effective for large-scale businesses, the extensive features and integrations of CallTrackingMetrics may be overwhelming for smaller organizations.
- The complexity of configuring and customizing automation within the platform may require dedicated time and resources.
CallTrackingMetrics Pricing: CallTrackingMetrics offers affordable pricing plans to suit various needs: The Performance Plan starts at $39/month, ideal for basic call tracking. For more advanced features and support, you can upgrade to the Marketing Plan at $119/month or the Contact Center Plan at $329/month.
*Pricing as of 31-07-2024*
6. Nextiva
Nextiva is a trusted call tracking software for lead generation, perfect for businesses seeking to improve their lead-generation efforts. This user-friendly platform helps businesses manage calls efficiently with features like call recording, caller ID, and call forwarding. With a 99.999% uptime and top-notch security, Nextiva also ensures reliable and secure communication.
All in all, it’s an ideal call tracking software for lead generation that empowers teams to drive better sales results.
Pros
- Nextiva offers a comprehensive range of features including call recording, caller ID, and video conferencing.
- The platform boasts a 99.999% uptime, providing reliable service and handling over a billion calls annually.
- Nextiva's robust security measures, being HIPAA and SOC-2 compliant, guarantee excellent call quality and secure communications.
Cons
- Some businesses might find the extensive range of features overwhelming if they do not require all functionalities.
- Users without technical knowledge might need some time to become familiar with the platform’s various settings and features.
Nextiva Pricing: Nextiva offers a variety of pricing packages based on the number of users, subscription period (monthly or yearly), and plan type.
- Essential Plan: $23.95/user/month
- Professional Plan: $27.95/user/month
- Enterprise Plan: $37.95/user/month
*Pricing as of 31-07-2024*
All of these costs are for up to four users per line. However, as the number of users increases, the package cost decreases.
: Why Does Your SEO Campaign Need Call Tracking Software?7. CallScaler
CallScaler is a leading call tracking software for lead generation, ideal for various industries such as marketing agencies, local businesses, and pay-per-call enterprises. This call tracking software helps simplify inbound call tracking, offering insight into the origins of calls. It offers features like call flows, call recording, and client portal access.
To sum up, with advanced lead generation call tracking capabilities, CallScaler improves call management and tracking, making it an essential tool for optimizing business communication.
Pros
- CallScaler offers comprehensive call tracking for lead generation, helping businesses understand where their calls originate.
- The platform includes advanced features like Call Flows, call recording, and detailed analytics.
- The client portal provides clients with access to view their calls and related data.
Cons
- Some features might be overwhelming for users who need only basic call tracking functionalities.
- CallScaler’s sophisticated setup may require a learning curve for new users.
CallScaler Pricing: CallScaler offers three pricing options as outlined below:
- Business Plan: $49/month- Includes $20 in free usage credit
- Client Pro Plan: $79/month – Includes $50 in free usage credit
- High Volume Plan: Custom pricing
*Pricing as of 31-07-2024*
8. RingCentral
RingCentral is a call tracking software for lead generation that empowers businesses to optimize their communication strategies. Equipped with advanced AI capabilities, this lead generation call tracking tool offers real-time insights and customized dashboards, helping departments from IT to HR.
Overall, with RingCentral’s call tracking for lead generation, you can easily monitor and optimize communication systems– ensuring prompt responsiveness and maximizing your business growth potential.
Pros
- RingCentral offers real-time insights and customizable dashboards, enabling departments like IT and HR to access actionable information.
- The call tracking software for lead generation simplifies troubleshooting by quickly identifying issues through live and historical quality-of-service reporting.
- RingCentral provides real-time interactive reports and alerts, keeping you updated on potential opportunities.
Cons
- The exhaustive feature set of RingCentral may require a learning curve for new users to fully utilize all the capabilities.
- Customization options, while powerful, might be overwhelming for small businesses with limited IT resources.
RingCentral Pricing: The RingCentral call tracking software is available in three variants, as listed below:
- Essential Plan: $29.99/User/Month
- Standard Plan: $37.99/User/Month
- Premium Plan: $44.99/User/Month
- Ultimate Plan: $59.99/User/Month
*Pricing as of 31-07-2024*
These prices are for monthly plans. However, if you purchase a yearly subscription, you will enjoy a 25-30% discount.
9. Twilio
Twilio is a call tracking software for lead generation that empowers businesses to improve their lead generation efforts. With Twilio, you can integrate call tracking for lead generation into your software, pinpoint the exact source of calls, and manage inbound calls with intelligent routing.
Moreover, it offers seamless CRM integration– allowing you to analyze call data within your existing platforms like Salesforce. This makes it easier to track and manage leads, helping you make more informed business decisions.
Pros
- Twilio's call tracking software for lead generation helps businesses identify the exact source of calls.
- The intelligent call routing feature efficiently manages inbound calls.
- Twilio's seamless CRM integration allows businesses to analyze call data within existing platforms like Salesforce.
Cons
- The exhaustive feature set of RingCentral may require a learning curve for new users to fully utilize all the capabilities.
- Customization options, while powerful, might be overwhelming for small businesses with limited IT resources.
Twilio Pricing: Twilio offers multiple custom pricing options tailored to your requirements. Get in touch with their sales team to learn more.
*Pricing as of 31-07-2024*
10. Phonexa
Phonexa is a robust call tracking software for lead generation. It provides detailed attribution for inbound call traffic, helping businesses measure campaign effectiveness and improve revenue. The software features IVR, automatic call distribution, and real-time data dashboards for managing incoming calls efficiently.
With all these capabilities, Phonexa helps optimize customer journeys by prioritizing high-quality leads and analyzing key call tracking metrics like lead source and sales outcomes.
Pros
- Phonexa offers detailed attribution for inbound call traffic, allowing businesses to measure campaign effectiveness.
- The interactive voice response (IVR) and automatic call distribution features efficiently manage incoming calls.
- Phonexa's comprehensive dashboard provides real-time data, helping businesses prioritize high-quality leads and answer crucial marketing questions to maximize ROI.
Cons
- The extensive feature set of Phonexa may require a learning curve for new users to fully leverage its capabilities.
- Businesses might find the detailed attribution and data analysis tools overwhelming.
Phonexa Pricing: Phonexa provides four different pricing options as outlined below:
- LITE Plan: $100 per month, $0 setup fee
- PREMIUM Plan: $500 per month, $1,000 setup fee.
- ENTERPRISE Plan: $1,000 per month, $2,000 setup fee.
- CUSTOM Plan: Contact Sales for your custom price.
*Pricing as of 31-07-2024*
These are the top 10 call tracking software options for lead generation. Each one offers a unique set of features and functionalities. Therefore, it is necessary to thoroughly analyze each of them to choose the best one that aligns with your business requirements.
Conclusion
Call tracking software significantly helps businesses analyze customer interactions, optimize marketing campaigns, and improve overall customer service by providing detailed insights into call data and performance. However, to enjoy all these benefits, you must choose the right call tracking solution that perfectly aligns with your business requirements. Consider the top 10 call tracking software outlined in this blog when you decide to get one.
FAQs
1. How can I track phone call leads?
You can track phone call leads using call tracking software that records and analyzes incoming calls to measure marketing effectiveness.
2. How do you track your sales calls?
Sales calls are tracked using software that logs and monitors each call, capturing details like duration, outcomes, and caller information.
3. How do you track leads generated?
Leads generated are tracked through lead management systems that organize and track interactions with potential customers, from initial contact to conversion.
4. How do you get data for lead generation?
Data for lead generation is gathered through various methods like online forms, website analytics, and customer relationship management (CRM) systems.
Updated : October 30, 2024
Paras Kela brings a wealth of IT knowledge to his writing, with a strong focus on technical content. In recent years, he has specialized in virtual telephony solutions, creating clear and insightful content. His passion for technology, experience in the IT field, and dedication to learning new trends make complex topics easy to understand.
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