Get A Call Tracking Software
Most businesses waste ad spend because they can’t trace which campaigns generate phone calls. CallHippo’s call tracking software connects every call to its source. You will see which ads, pages, and channels drive conversions.
- You can track call sources across all marketing channels for complete attribution.
- You can view recordings, transcripts, and analytics in one dashboard.
- You can connect data with your CRM to make faster decisions.
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What is Call Tracking Software?
Call tracking software shows businesses exactly which marketing efforts are driving people to pick up the phone and call.
It works hand-in-hand with tools like Google Analytics and your CRM by assigning each marketing channel, whether that’s Google Ads, social media, or even billboards, its own unique phone number. This way, you’ll know exactly where every call originates, how long people talked, what they discussed, and whether it actually converted into business.
Benefits of Using Call Tracking Software
Call tracking connects offline calls with online marketing activities. It shows which ads, search terms, or campaigns drive quality leads. And this improves attribution and lowers cost per lead.
Smart routing and IVR reduce hold times. Customers reach the right person immediately. First-call resolution rates increase. Satisfaction scores improve without adding headcount.
With VoIP and cloud systems, avoid heavy hardware costs, skip long-distance charges, and use fixed monthly plans to optimize marketing ad spend efficiently.
Fast routing, clear audio, and CRM integrations let sales teams solve problems, personalize chats. You can follow up on any channel for higher conversion rates.
Secure calls and recordings with encryption, set access controls, and manage data by policy. Stay compliant, track usage, and protect customer details.
Agents work from anywhere using mobile apps or softphones. Performance tracking stays consistent. Call quality remains high. No office required.
Add users, numbers, or features in minutes. Seamlessly expand to new regions without rewiring core infrastructure or complex setup. Pay only for what you actually use.
What Are the Key Features to Look for in Call Tracking Software?
The right call tracking software makes it easy to manage calls, understand customer behavior, and connect with other tools you use. Below are the essential features to look for when choosing a tracking solution.
Track call performance without waiting for reports. See call volume, duration, and outcomes as they happen. Identify drop-off patterns before they cost you deals.
Sync call data with your existing customer management system. Connect with Salesforce or HubSpot, etc. Sales teams see the complete caller history before answering.
Record conversations and convert them into searchable text. Capture every call for quality checks. Search transcripts to find specific moments to help you communicate.
Show different phone numbers based on the traffic source. Rotate phone numbers automatically based on the visitor's origin. Each person sees a unique trackable number.
Direct callers to the right team through automated menus. Route callers and cut wait times. Send high-intent buyers straight to sales reps.
Distribute calls based on agent skills and availability. You can match calls to the right agents by skill, location, or priority. Balance workload across teams.
Create reports that answer your specific business questions. Track campaigns, team productivity, and marketing ROI. Filter by hour, day, or region.
Connect calls to specific marketing channels and campaigns. You can track calls from Google Ads, Facebook, billboards, direct mail, and TV spots.
Pricing
- Unlimited Users (Pay only for numbers)
- Click To Dial
- AI Global Connect
Identify phone number's timezone before a call
- WhatsApp Business API
- Teams
Assign teams to handle calls in sequence
- Voicemail
- SMS (Text messages) & MMS
- Everything in Basic + Telephony
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Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 100 SMS (Text Messages)
Standard A2P charges apply.
- 1 Free Phone Number
Toll-free number not included.
- Basic Report Analytics
- Everything in Starter +
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Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 500 SMS (Text Messages)
Standard A2P charges apply.
- Call Recordings
- AI Reports / Analytics
Smart reports that summarize user & call activity.
- Everything in Professional +
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Unlimited Minutes (Includes Both Landline & Mobile Calling)
Free minutes are shared by all account users. Calling on special and premium numbers are excluded.
- 1000 SMS (Text Messages)
Standard A2P charges apply.
- Dedicated Account Manager
- Custom Integrations
- Single Sign On (SSO)
Securely log into multiple apps with one set of credentials.
How Does Call Tracking Software Work With CallHippo?
CallHippo simplifies call tracking in four easy steps:
Assigns Unique Numbers to Each Marketing Source
Each campaign—Google Ads, Facebook, or your website—gets a dedicated, trackable number. CallHippo even uses dynamic number insertion, showing different numbers based on how each visitor arrived at your site.
Identifies the Source When a Prospect Calls
When someone calls, the system automatically captures the ad, keyword, or landing page that triggered the call. You’ll always know which campaign sparked the conversation.
Records Complete Call Details in Real Time
CallHippo logs caller ID, location, duration, recording, and transcript instantly. It even classifies calls as qualified leads, closed deals, or missed opportunities—no manual entry needed.
Syncs Data with Your CRM and Marketing Tools
All attribution data goes directly into your CRM, Google Ads, and analytics platforms. That way, sales teams see caller history before answering, and marketers can track true phone conversions alongside digital clicks.
Gain a Unified View of Marketing Performance
You gain a single, unified view of marketing performance that tracks everything from ad spend through to closed sales. This empowers you to make quicker, data-driven decisions.
What is the Best Call Tracking Software?
CallHippo, Nimbata, and CallRail are among the best call tracking software. The right choice depends on your business size, budget, and specific needs. Each tool comes with unique strengths for different marketing efforts.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |
CallHippo
|
Small businesses and growing teams looking for affordable and flexible VoIP solutions |
Free trial available
|
Starts at $18/user/month | Start Free Trial |
| 2 |
Nimbata
|
Agencies and marketers need accurate call tracking to measure campaigns |
Free trial available
|
Starts at $25/month | Explore More |
| 3 |
 CallRail
|
Small and mid-sized businesses want better campaign visibility and analytics |
Free trial available
|
Starts at $45/month | Explore More |
| 4 |
 CallTrackingMetrics
|
Companies that require both call tracking and call center features in one platform |
Free trial available
|
Starts at $39/month | Explore More |
| 5 |
 Infinity
|
Enterprises and agencies needing advanced call tracking with detailed analytics |
Free trial available
|
Starts at $40/month | Explore More |
| 6 |
 Invoca
|
Enterprises and large marketing teams looking for AI-driven call tracking |
Free demo available
|
Starts at $500/month | Explore More |
| 7 |
 Ringba
|
Performance marketers and agencies running affiliate and pay-per-call campaigns |
Free demo available
|
Custom pricing available | Explore More |
| 8 |
 WhatConverts
|
Marketers need all-in-one lead tracking across calls, forms, and chats |
Free trial available
|
Starts at $30/month | Explore More |
| 9 |
 TalkRoute
|
Small businesses need an affordable and reliable virtual phone system |
Free trial available
|
Starts at $19/month | Explore More |
CallHippo: Complete Call Tracking + VoIP Platform
CallHippo offers virtual phone numbers in 50+ countries with built-in call tracking, IVR, analytics, and CRM sync. Businesses can create local presence, handle inbound calls across devices, and improve customer interactions without physical infrastructure. The platform combines features that usually require 3-4 separate tools. This reduces cost and simplifies workflows for startups and growing companies.
Best For
- Small businesses and growing teams seeking affordable VoIP + tracking
Pros
- Quick setup process with no hardware requirements involved
- Real-time call analytics help in making smarter decisions about marketing campaigns
- Affordable pricing plans suitable for all business sizes
Cons
- Lower-tier plans have limited available integration options
- Premium advanced features require higher subscription plans
Pricing
- Gives a free trial and starts at $18/user/month
Nimbata: Multi-Channel Call Tracking for Agencies
Nimbata is an inbound call tracking and analytics tool that helps businesses measure campaign effectiveness. It attributes phone calls to specific marketing efforts, offers customizable reports, and supports multiple channels. With its intuitive dashboard, Nimbata enables marketers and agencies to optimize campaigns, monitor lead sources, and improve marketing ROI effectively over time.
Best For
- Agencies and marketers need call tracking insights to measure campaigns.
Pros
- Tracks inbound calls accurately across marketing campaign channels
- Custom reporting options provide detailed campaign performance insights
- Dashboard is simple and easy for marketers to use
Cons
- Advanced features require additional learning for new users
- Pricing increases quickly for businesses with large volumes
Pricing
- Starts at $25/month
CallRail: Campaign Analytics for Growing Businesses
CallRail offers call tracking and analytics to businesses of varying industries. It allows us to observe which campaigns get the most calls with every reporting, and it integrates with key marketing tools. Backed by easy-to-use features, CallRail empowers businesses to amplify campaign visibility, track quality leads more effectively, and invest advertising dollars on facts.
Best For
- Small and mid-sized businesses seeking campaign visibility and analytics.
Pros
- Simple interface ensures easy setup for all users
- Reports provide detailed insights into calls and lead generation
- Integrations available with leading marketing and CRM tools
Cons
- Advanced analytics are available only in higher subscription tiers
- Call recordings storage has a limited size and duration
Pricing
- Starts at $45/month
CallTrackingMetrics: Unified Call Center + Tracking Platform
CallTrackingMetrics is a combination of call tracking, analytics, and call center tools. It enables companies to monitor incoming calls, manage communications, and automate workflows. Supporting information from multiple channels provides valuable insights into customer behavior and marketing performance, making it a great option for both tracking and managing.
Best For
- Companies that need call tracking and call center features together.
Pros
- All-in-one solution for managing calls and analytics
- Automation features improve business efficiency significantly
- Multi-channel communication support ensures seamless interactions
Cons
- The setup process can feel complex for new businesses
- Pricing is higher than simple call tracking tools
Pricing
- Starts at $39/month
Infinity: Enterprise Call Attribution Platform
Infinity is an advanced call tracking platform that connects phone calls with marketing activities. It provides flexible reporting, deep analytics, and smooth integrations with multiple platforms. Scalable for enterprise-level use, Infinity helps businesses gain accurate attribution, optimize marketing spend, and achieve growth with actionable insights across global operations and different channels.
Best For
- Enterprises and agencies seeking advanced tracking with detailed analytics.
Pros
- Advanced analytics deliver deeper insights into marketing performance
- Reports are customizable and highly flexible for users
- Scalable solution suitable for larger enterprises globally
Cons
- Setup can be complex compared to simpler solutions
- Pricing may not suit startups or small businesses
Pricing
- Starts at $40/month
Invoca: AI-Powered Conversation Intelligence
Invoca is an AI-powered call tracking and analytics platform for marketers. It helps with attributing calls to campaigns, conversation analytics, and optimization of ad spend. Through advanced integrations and insights, Invoca assists enterprises in delivering a better customer experience and maximizing their return on investment across multiple marketing channels.
Best For
- Enterprises and large marketing teams need AI-driven call tracking.
Pros
- AI-powered analytics provide accurate campaign performance insights
- Integrates smoothly with popular marketing and CRM tools
- Advanced reporting improves decision-making and advertising effectiveness
Cons
- Pricing is high for small or mid-sized businesses
- Platform complexity requires training for first-time users
Pricing
- Starts at $500/month
Ringba: Performance Marketing Call Platform
Ringba is a call and analytics platform designed for performance marketers. The system routes calls in real time between different providers for maximum lead generation. It was created with scalability in mind to support pay-per-call and advanced integrations, thus making it an ideal solution for affiliate marketers and agencies across the globe.
Best For
- Performance marketers and agencies running pay-per-call campaigns.
Pros
- Real-time call routing ensures efficient distribution of marketing leads
- Detailed reporting provides accurate insights into campaign performance
- Supports affiliate programs and advanced pay-per-call campaigns
Cons
- Platform setup is complex for businesses without technical experience
- Pricing structure may confuse small agencies and new users
Pricing
- Custom pricing, available on request
WhatConverts: All-in-One Lead Tracking System
WhatConverts is a lead-tracking software that links calls, forms, and chats. It allows businesses to capture full customer journeys, measure marketing effectiveness, and increase marketing returns on investment. Combining reporting and integration, WhatConverts makes visible which campaigns deliver the best leads, aiding better decision makers on behalf of marketers and agencies.
Best For
- Marketers need all-in-one lead tracking across calls and forms.
Pros
- Tracks calls, forms, and chats for complete business visibility
- Custom reports highlight which campaigns generate the best leads
- Integrates easily with CRM platforms and analytics tracking tools
Cons
- It can be expensive for smaller or budget-limited marketing agencies
- Dashboard layout may feel less intuitive for some users
Pricing
- Starts at $30/month
TalkRoute: Affordable Virtual Phone System
TalkRoute is a virtual phone system designed for small businesses. It provides call forwarding, voicemail, and extensions without requiring hardware. With its simple setup and affordable plans, TalkRoute helps teams handle phone calls professionally, build a local presence, and stay connected across multiple devices from any location.
Best For
- Small businesses need affordable and reliable virtual phone systems.
Pros
- Setup is quick and requires no additional business hardware
- Supports call forwarding and extensions to improve communication flexibility
- Affordable pricing makes it suitable for startups and small businesses
Cons
- Lacks advanced analytics features found in premium software platforms
- Offers limited integrations with third-party tools and applications
Pricing
- Starts at $19/month
How to Choose the Right Call Tracking Software?
Choosing the right call tracking software depends largely on your business goals, amount of budget, and the other tools already in place.
Assess Your Business Needs
Start by mapping your actual call workflow. Count monthly call volume. List which teams handle calls. Identify if you need local, toll-free, or international numbers. Most businesses overestimate features they need and underpay for capabilities that matter.
Look for Tracking Capabilities
Check if the platform tracks calls across all your channels, not just paid ads. You need attribution for organic search, direct traffic, email campaigns, and offline sources. Dynamic number insertion is non-negotiable for accurate website tracking..
Advanced Workflows and Knowledge Base
Test the IVR setup process. See how easily you can route calls based on time, location, or agent availability. Check if the knowledge base has actual solutions or generic articles. Poor documentation wastes hours during setup.
Compare Pricing Plans
Calculate cost per user, per minute, and per number. Add integration fees if they’re separate. Check overage charges for high-volume months. Free trials reveal hidden costs: use them. Most platforms become expensive after the first tier.
How Call Tracking Software Enhances Customer Journey Mapping?
Call tracking software maps the complete customer journey. It links phone calls to digital touchpoints like ads, website visits, and emails, and reveals how customers move from awareness to purchase across all channels.
Link Offline Calls to Online Interactions
A call tracking tool connects phone conversations with digital activities like ad clicks, website visits, and email opens. Businesses that use integrated tracking see 40% better attribution accuracy. It helps you understand exactly how online marketing drives offline conversions.
Identify Key Touchpoints in the Sales Funnel
The software pinpoints critical engagement moments throughout the sales funnel. From the first ad click to the final purchase call, you can see which touchpoints generate the most quality leads. Companies that optimize these touchpoints improve lead quality by 30%.
Map the Path to Conversion with Call Data Insights
Call data shows exactly how customers move from awareness to decision across different channels. You can track which campaigns influenced them at each stage. It helps you design a smoother journey that reduces friction and improves conversion rates by up to 35%.
Improve Personalization with Call Tracking Data
Call tracking captures detailed information about customer needs and preferences during conversations. This data lets you create tailored messages and relevant offers that increase customer satisfaction and improve repeat purchases.
Integrate Call Tracking with CRM for Holistic Data
When linked with your CRM, all customer interactions: calls, emails, chats are stored in one centralized location. Sales teams get complete customer histories for better follow-ups. It results in 25% faster deal closure and more consistent communication.
Call tracking connects all customer touchpoints, identifies high-value interactions, and enables data-driven personalization. And this improves conversion rates and customer experience.
What Are the Emerging Trends in Call Tracking Software?
Call tracking is moving beyond simple call logs. New features are making it easier to understand customers, improve campaigns, and stay compliant with data rules.
AI-powered Analytics
Artificial intelligence analyzes large volumes of call data faster than manual review. AI identifies patterns in customer behavior, predicts lead quality with 85% accuracy, and recommends campaign optimizations automatically. It helps businesses improve ROI without manual analysis.
Voice Recognition
Modern call tracking uses voice recognition to detect keywords, sentiment, and customer intent during conversations in real-time. This technology achieves 95% accuracy when used to identify urgent issues, qualify leads instantly, and trigger automated follow-up actions based on conversation content.
Omnichannel Tracking
Today’s customers interact through multiple channels: phone, email, chat, and social media. Omnichannel tracking unifies all these touchpoints into a single dashboard. It gives you a complete view of the customer journey. Businesses that use omnichannel tracking see higher customer retention rates.
GDPR Compliance Features
With data privacy regulations being strengthened globally, advanced call tracking solutions now include built-in GDPR compliance tools. These features ensure customer data is encrypted, stored securely, and handled according to legal requirements. It protects both businesses and customers from potential fines up to €20 million.
Real-time Data Visualization
Modern dashboards display call metrics, performance trends, and campaign results instantly. Integration with Google Analytics lets managers track call conversions alongside web metrics. This enables faster decision-making and immediate campaign adjustments based on live data.
In summary, these trends make call tracking more intelligent, comprehensive, and compliant. It helps businesses understand customers better and respond faster to market changes.
“Thanks to the CallHippo team, we were able to resolve a tough issue with flagged phone numbers. As an EdTech startup, outbound calls are crucial for us. CallHippo’s solution not only improved our attestation score but also improved our answer rates and overall customer experience.”
Frequently Asked Questions
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The best call tracking software for small businesses is CallHippo because it combines call tracking, virtual numbers, IVR, analytics, and CRM integrations at an affordable price. It offers quick setup with no hardware, making it ideal for startups and growing companies.
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Yes. CallHippo integrates with Google Ads to track which ads generate phone calls. It shows keyword-level attribution and campaign performance so marketers can optimize ad spend and improve ROI.
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Call tracking software is highly accurate. It uses dynamic number insertion and analytics to detect the source of each call. Reports show call duration, caller ID, recordings, and campaign attribution.
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Yes. Each marketing campaign uses a unique phone number to attribute calls accurately. CallHippo provides local, toll-free, and international numbers for tracking across regions.
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