Published : January 4, 2021Phone calls are one of the most valuable and highest-quality sources of leads. 43% of all search-related conversions happen over the phone. But do you know which of your marketing campaigns are driving the maximum calls? Do you know which campaigns to optimize for higher returns?
Call tracking software allows you to map everything, including call source attribution, call statistics (call length, conversion rates, etc.), and phone conversations.
The metrics received from call tracking companies help you optimize further campaigns so that you are not out of your game plan. However, not all call tracking systems are equal. You need to carefully choose the right one as per your needs.
To make things easier for you, we have created a list of the 9 best call tracking tool.
A Checklist For The Best Call Tracking Tool
Before delving into the software, let’s review a primary checklist of elements that should be included in the best call tracking software.
1. Basic Features
Some basic functionalities that need to be present in the best call tracking service include:
- Keyword-Level Call Tracking: Find out exactly which PPC keywords are driving calls.
- Dynamic Number Insertion (DNI): Users can trace the marketing source on your website by automatically replacing phone numbers. It eliminates the need for different tracking numbers on each campaign landing page.
- Call Whisper: Get an automated message that tells you how the lead came about before speaking.
- Call Transcription: Get crucial call information with call transcription to ensure that you don’t have to listen to the full t recording.
- Call Recording: Take notes, listen to, and download incoming calls.
- Call Greeting: Set a message to play automatically whenever a call comes in.
2. Smart Automation
Conversation intelligence is a common type of automatic intelligence used in call tracking software. It involves using machine learning algorithms to identify keywords in call transcripts and analyze them in order to assess lead quality, purchase readiness, and other aspects.
Some conversation intelligence systems use extensive language models (LLMs) to improve their accuracy and capability. The call transcript remains the only source of data used for assessments, even with conversation intelligence’s enhanced capacity.
3. Assistance And Onboarding
Regardless of how user-friendly the product is, the quality of the support and onboarding services in call tracking tool has a big impact on the user experience. Although online tutorials can be referred to by automated support, having an experienced support and onboarding crew is incomparable.
The best call tracking software will have a support staff with the following qualities:
- Competence: Including call monitoring experts who are familiar with the nuances of online advertising.
- Availability: It’s important to respond quickly; users shouldn’t have to wait more than a day for help when they need it.
- Problem solvers: Able to identify the main issue and present workable solutions.
4. Advanced Features
The best call tracking tool needs to have advanced features like:
- Advanced DNI Options: DNI options help you choose which leads to track and where they came from.
- Customer Journey: Monitoring the customer journey gives you the ability to see all of the interactions a lead has with your marketing right up until that first point of contact.
- Multiple Attribution Models: It is possible to quickly evaluate how well different marketing strategies are generating leads and conversions by classifying leads based on attribution models like first click, last click, etc.
- Compliance: Call tracking tool must comply with many compliance standards, like SOC2, HIPAA, or GDPR, if it serves clients in larger organizations, specialized industries, or specific countries.
5. Integrations
Marketers use a wide variety of tools on a daily basis. Lack of compatibility between these technologies can greatly increase the workload. Thus, it is essential that call tracking tool interfaces smoothly with a variety of instruments and platforms, like:
- Ad platforms
- Google Analytics (GA4)
- Customer Relationship Management (CRM)
- Legacy Ad Buying Platforms
- Social Media Platforms
- Offsite Platforms
Top 9 Call Tracking Tools
Pro-Tip: Choose a phone call tracking tool that works well with your CRM and advertising platforms. Dynamic Number Insertion (DNI) is important for getting accurate information on where your marketing efforts are working. Look for features like call recording and real-time analytics for quick insights. Ensure to always test before fully committing to ensure alignment with business needs.
1. CallHippo
With features like caller insights, call logs, and VoIP (Voice over Internet Protocol), CallHippo makes it easier for sales teams to track calls. Its keyword-level attribution monitoring on calls and text messages makes it one of the market’s top call tracking tool in the market.
Product Highlights:
- Helps analyze what campaigns are driving calls and conversions.
- Provides complete details about the callers (their number, device, location, new or repeat, time, and duration of the call).
- Allows you to record sales calls so you know what your callers’ concerns are and how your sales representatives are performing.
Pricing:
You will have to contact CallHippo for a custom quote.
2. Retreaver
Retreaver is among the tracking software apps that provide a birds-eye view of inbound calls. With call data tagging and inbound call tracking, this sales call tracking tool helps better understand the customer journey.
Product Highlights:
- Check which campaign is driving the call, if the caller had interacted with your brand before, which agent attended the call, and the outcome.
- Spot common questions or requests so you can better prepare your team for them.
- Give your agents the necessary details about the caller, such as the product or service a customer is calling about and the offer they are interested in before the call is connected.
Pricing:
Retreaver’s pricing starts from $25/month. The more the number of incoming calls, the more the pricing.
3. Delacon
Delacon is one of the best call-tracking software on our list. It displays call analytics across marketing channels and provides in-depth reports so you know what happens before, during, and after the call.
Product Highlights:
- Allows you to analyze conversations, spot keywords, and categorize calls using AI.
- Helps ensure that the right person answers the calls at the right time.
- Offers dynamic numbers that let you follow and track website visitors throughout their browsing sessions.
Pricing:
Delacon’s pricing starts from ? 750 (and a one-time setup fee of ?10,000).
4. WhatConverts
As the name suggests, WhatConverts is among the complete call-tracking apps that reveal the marketing campaigns that drive leads. You can also check the keywords the prospect used to find you with this call tracking solution.
Product Highlights:
- Converts calls to texts with call transcription so you can analyze the entire call without listening to the entire recording.
- Allows you to qualify incoming calls as leads as soon as the call ends.
- Integrates with 1000+ applications, including Zoho, Google Ads, Salesforce, and WooCommerce.
Pricing:
WhatConverts offers three plans based on the usage requirement:
- Plus Plan ($30/month): One account, 6 local numbers, and 335 local minutes.
- Pro Plan ($50/month): One account, 15 local numbers, and 625 local minutes.
- Agency Plan ($200/month): Unlimited accounts, 67 local numbers, and 2855 local minutes.
5. 800response
What makes 800response the best call-tracking software is its real-time call tracking and monitoring features. It is among the call tracking solutions that ensure you have the latest information on incoming calls.
Product Highlights:
- Helps understand why callers are contacting you to create better marketing campaigns.
- Provides call summary reports in one place (campaign summary, daily & hourly call summaries, and zip code & county call summaries).
- Allows you to export call data to your CRM.
Pricing:
800response’s tracking software cost starts from $250 per month.
6. CallSource
CallSource is the perfect call tracking system for office calling and businesses in appointment-heavy industries, such as hospitality, healthcare, home services, and consultants.
Product Highlights:
- Helps identify which calls are potential customers.
- Alerts you when a customer fails to book an appointment, enabling you to re-contact them and increase conversions.
- Empowers you to identify how your agents are handling your potential customers.
Pricing:
CallSource has not made its pricing public. You will need to contact the provider for a custom quote.
7. DialerHQ
DialerHQ offers comprehensive call-tracking tools that enable businesses to monitor and analyze their phone call activities effectively. DialerHQ enables businesses to optimize their marketing efforts, enhance customer service, and increase overall business performance by utilizing cutting-edge technology and simple features.
Product Highlights:
- Users can track crucial metrics such as call duration, call source, call recordings, and call outcomes.
- Offers recording and transcribing phone conversations for quality assurance and analysis.
- Reviewing call records to evaluate agent performance, pinpoint areas for training, and raise client satisfaction.
Pricing:
DialerHQ offers four pricing options for call center solutions. It includes:
- Basic- $0
- Bronze- $7.99/user/month
- Silver- $11.99/user/month
- Platinum-custom pricing
8. CallFire
CallFire is a complete VoIP solution that allows businesses to purchase local and toll-free numbers that they can use in advertisements. You can even track calls from SMS campaigns.
Product Highlights:
- Allows you to create custom notifications that provide important call information via email or mobile device.
- Offers a holistic view of your advertising performance and spending.
- Lets you whisper messages to agents while they are on a call to increase the chances of conversion.
Pricing:
CallFire offers five plans:
- Pay as you go (6 cents per minute/text)
- Lite ($99/month): 2500 minutes/text
- Startup ($199/month): 5500 minutes/text
- Grow ($299/month): 10000 minutes/text
- Pro ($599/month): 20000 minutes/text
9. Invoca
Invoca is an AI-powered call tracking platform that can help advertisers make smarter decisions by providing much-needed visibility into the campaigns, keywords, and ads that drive high-value calls.
Product Highlights:
- Allows you to qualify and route calls based on factors like geolocation, time of call, product interest, and more.
- Provides insights into conversation data, uncovering new customer patterns and behaviors.
- Helps monitor call quality so you can optimize your ads for more conversion and revenue.
Pricing:
Invoca has not made its pricing public. Feel free to contact the company for a custom quote.
Wrapping Up
Call tracking plays an important role in marketing as it gives the necessary data they need to improve their campaign’s effectiveness and return on investment. The 9 call tracking tool mentioned in this article are the best ones available in the market currently.
Do you use software from call tracking companies? Which one? What is your experience with it? Let us know in the comments.
Related Post
Updated : May 12, 2025
Priya Naha is an experienced technical content writer who focuses on VoIP and telephony technologies. Her expertise in telecommunication and content marketing allows her to simplify complex topics with real-world knowledge, making her writing relatable, informative, and easy-to-read. Her direct involvement with VoIP products and solutions makes her a reliable voice in the field.
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