Date: September 12, 2024Cold-calling is a fundamental skill, but mastering it requires the right tools. Modern cold-calling software yields the best results, even though some businesses still utilize hand cold-calling.
This innovative technology serves as a pivot, fine-tuning the outreach process and empowering sales agents to engage with a broad spectrum of potential clients. According to research, more than 200 realtors made over $250,000 a year by cold-calling.
Organizations obtain a competitive edge and can handle the challenges of customer acquisition with skill by utilizing these cold-calling solutions. In this blog, we will take a closer look at some of the best cold-calling software for lead generation in 2024. Let’s dig deep!
What Is Cold Calling?
Cold-calling is a proactive sales approach that involves making unsolicited phone calls or sending emails to those who have previously expressed no interest in a product or service. This time-honored tactic entails sales reps approaching potential consumers in order to attract their attention, establish a conversation, and ultimately convert them into customers. An automated cold calling system has withstood the test of time in the domain of sales methods.
To properly engage prospects, the salesman must be able to pick up the phone or draft an email. The aim is to leverage cold calling for lead generation and close agreements by persuasively conveying the offering’s merits. This method necessitates dexterity and perseverance since it entails creating relationships with strangers and displaying the value proposition in order to generate interest and drive conversions.
For operational ease, look for cold call software with user-friendly interfaces and easy CRM integration. To increase the impact of your outreach, it is best to seek features like call recording, analytics, and a local presence. To streamline processes and personalize your approach, choose tools that offer automation and personalization. This combination ensures a more powerful and efficient cold-calling experience, enabling your team to succeed.
10 Best Cold-Calling Software
Cold-calling is an essential component of sales tactics, and using the proper tools can greatly improve both productivity and effectiveness. Here are the top 10 best cold-calling software primary includes:
| Brand Name | Rating | Key Features | Pricing |
|---|---|---|---|
| CallHippo | Call forwarding Call recording Voicemail Text messaging | Basic: $0 Bronze: $16 /month Silver: $24 /month Platinum: $40 /month | |
| RingCentral | Business phone or toll-free numbers Unlimited calling within the US and Canada Business SMS IVR | Core: $20 Advanced: $25 Ultra: $35 | |
| Aircall | Unlimited outbound calls 50+ Integrations and API access Access to API developer support Call recording and monitoring | Essentials- $30/user Professional – $50/user Custom Plan | |
| Gong | Deal Intelligence Market Intelligence Real-time nudges | $1000 per agent per month | |
| Dialpad | Text, audio, and video calling Speech analytics Caller ID Mobile app and desktop app IVR systems | Standard: $15 Pro: $25 Enterprise: Contact sales | |
| CloudTalk | - Call recording Call queuing IVR Call transfer Call monitoring | - CloudTalk Starter: $20 /month CloudTalk Essential: $25 /month CloudTalk Expert: $40 /month | |
| JustCall | AI-powered call scoring Sentiment analysis AI coaching Real-time agent assist | Essentials: $19/user/month Team: $29/user/month Pro: $49/user/month | |
| PhoneBurner | Call tracking Live transfers Recorded messages Integration abilities with several CRMs | Standard Plan – $124 Professional Plan – $149 Premium Plan – $166 |
1. CallHippo
CallHippo stands out as a top-tier cold-calling software choice that can satisfy the demands of both small and medium-sized enterprises. It effectively simplifies consumer engagement in a straightforward and stress-free manner. CallHippo distinguishes itself with its low-cost solution, which helps businesses to keep regular consumer interaction without straining their financial resources.
Key Features
- Call tracking
- Power dialer
- Interactive voice response
- Reliable dashboard
- Call forwarding
Pros
- CallHippo is an excellent cold-calling solution for small and medium-sized enterprises. Its user-friendly design makes it suitable for both novice and expert users.
- The cheap cost of CallHippo enables businesses to improve customer service, capitalize on new possibilities, and increase income.
- Because of its cloud-based architecture, enterprises can more simply and quickly connect it with other systems.
Cons
- CallHippo's customer support might occasionally be a little sluggish.
- Those businesses with unpredictable call volumes could consider the expense to be excessive.
Pricing
- Basic: $0
- Bronze: $16 per user/month
- Silver: $24 per user/month
- Platinum: $40 per user/month
2. RingCentral
RingCentral is a cloud phone system that emphasizes business communication features that make remote collaboration easier. They offer three products: a messaging, calling, and video product; a video conferencing and team messaging product; and an omnichannel, inbound, and outbound contact center product.
You can also interact with your customers through video voicemail with RingCentral, which enables you to respond to their questions instantly. This is an ideal tool for executing successful cold calling campaigns. As your business expands, you’ll be able to add extensions and assign calls to the right employees efficiently, all while delivering top-notch customer service for your sales team members.
Key Features
- Single Sign-on (SSO)
- Robust call-monitoring
- Interactive voice response (IVR)
- Call recording
Pros
- RingCentral provides a reliable phone system that is compatible with laptops, desktop PCs, and mobile devices. It also offers flexible call routing.
- With this software, there are no restrictions on domestic or international calls, and higher-tier plans provide 10,000 toll-free minutes.
- Because of its third-party connections and connectivity with computers, tablets, and smartphones, RingCentral is a top choice.
Cons
- There is no free trial for this product, and basic subscription users do not receive customer support.
- Calls may not ring or show up until a missed call notification is received.
Pricing
- Essentials: $19.99 per month
- Standard: $27.99 per month
- Premium: $34.99 per month
- Ultimate: $49.99 per month
3. Aircall
AirCall is one of the best cold calling tools with cloud-based contact center software developed for sales teams. Its goal is to increase productivity. By reducing the amount of time between calls, advanced features like power dialing and one-click calling let users interact with prospects more effectively. Contact information and prior call notes are easily accessed during call placements thanks to seamless connections with well-known CRMs like Salesforce and HubSpot. The program also provides useful coaching capabilities like call recording and whispering
Key Features
- Call conference
- Call center IVR menus
- Blacklist numbers
- Real-time analytics
Pros
- Users can choose from a variety of personalized three-digit extension numbers thanks to its excellent VoIP technology.
- Aircall provides access to several international and toll-free phone numbers.
- Offering a seven-day free trial, this cold calling software attracts a lot of customers.
Cons
- Aircall's higher-tier subscription plan may necessitate a significant investment.
Pricing
- Essentials: $30 per user per month
- Professional: $50 per user per month
- Custom: On request
4. Gong
Gong serves as a cutting-edge sales coaching platform with a wide range of tools designed for managers and sellers alike. This suite makes it easier to assess cold call performance, identify areas of weakness, and replicate effective tactics.
Using artificial intelligence, Gong skillfully logs, writes, and analyzes every cold call, providing detailed information about the relative merits of different strategies. This enhanced procedure gives sales coaches a deeper comprehension of the particular subjects and actions that cause problems for agents when making cold calls.
Key Features
- Deal intelligence
- Market intelligence
- Real-time nudges
- Conversational AI
Pros
- Gong's sales rep overview helps examine soft skills and script adherence, enabling personalized improvement recommendations based on AI analysis.
- This software offers high security and reduced onboarding time.
- This software simplifies communication with VOIP calls and automated responses, which improves deal closures.
Cons
- Gong blocks numbers in calls, hindering retrieval of lost information due to technical issues.
Pricing
- On-request
5. Toky
Toky is an integrated communication tool that works seamlessly with popular CRMs, making it possible to set up a modern phone system. Toky’s Power Dialer is a feature that is intended to improve the effectiveness of sales teams that make cold calls.
Apart from providing the basic features that any cold-calling tool should have, Toky sets itself apart with more sophisticated features like call monitoring, the ability to add notes and tags to phone calls, and a call button that you can easily add to your website to engage with customers straight from the interface.
Key Features
- Call logging
- Call center management
- On-demand recording
- Voicemail transcription
Pros
- With cross-device accessibility, Toky Power Dialer boosts team connectivity and productivity.
- Its user-friendly interface, web-based setup, and Zapier integration simplify operations seamlessly.
- Toky stands out for sales teams by facilitating easy communication and providing insightful reporting.
Cons
- Access to the Toky APIs for integration is not included in the Entrepreneur plan.
- The Enterprise plans are the only ones that provide subscribers with a dedicated account manager.
Pricing
- Starts at $25 per month
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6. Dialpad
Dialpad Sell, the company’s automated cold calling system, offers a full business communication solution designed specifically for sales teams. This artificial intelligence (AI)-powered software offers extensive teaching capabilities such as real-time recommendations and objection prompts.
Dialpad Sell, on the other hand, has more capabilities than merely coaching. It distinguishes out as an AI-powered solution created exclusively for sales teams, with productivity-boosting components for both managers and reps.
Key Features
- HD meetings
- Unlimited conference calls
- Call recording
- Real-time transcription
Pros
- Dialpad allows for the easy scheduling of endless video conferences.
- This software provides powerful live coaching tools to sales teams.
- Dialpad allows for 24-hour client engagement thanks to automated methods.
Cons
- Only ten users can participate in video conferences using Dialpad's most basic subscription.
- Dialpad charges more for more advanced features.
Pricing
- Standard: $15/month (minimum one user)
- Pro: $25/month (minimum three users)
- Enterprise: Custom price (minimum 100 user license)
7. CloudTalk
CloudTalk is a premier cloud-based call center software system that enables seamless customer communication over many channels, such as phone calls, SMS, and live chat.
With advanced capabilities like smart call routing and seamless CRM interfaces, it enables businesses to improve customer interactions and manage call center operations.
Key Features
- Number porting
- Interactive voice response
- Fax to email
- Call queuing
Pros
- CloudTalk simplifies call management for managers while also giving insights for improved efficiency.
- With a dedicated 14-day free trial, this software offers virtual phone numbers for more than 100 countries.
- Its user-friendly design ensures accessibility, simplifying tech for efficient non-tech users.
Cons
- A service level agreement is only included in the custom plan.
- This application only supports basic audio conferencing.
Pricing
- CloudTalk Starter: $20.00 per user/month
- CloudTalk Essential: $25.00 per user/month
- CloudTalk Expert: $40.00 per user/month
8. JustCall
JustCall is an easy-to-use phone solution that is ideal for sales and support teams. It is cloud-based and operates across various devices. Even if your company just has one location, JustCall offers the benefits of a multi-site call center communication solution.
JustCall offers the impression of a local business by using local numbers, which alleviates clients’ concerns about hidden fees. It is intended to handle multinational client bases without requiring physical presence. The program allows you to select and utilize local phone numbers for each nation that your company serves.
Key Features
- Appointment scheduler
- Real-time call monitoring
- Bulk SMS campaigns
- Workflow automation
Pros
- JustCall provides local numbers in more than 70 countries to enable international customer connection.
- Due to its seamless integration with more than 44 CRM solutions, this software guarantees effective data administration and communication.
- JustCall guarantees adaptable communication across iOS, Android, PC, Mac, and web platforms.
Cons
- Certain features may be difficult to deploy internally, necessitating the aid of the support staff.
- Reporting views require a more precise breakdown for clarity.
Pricing
- Essentials -$19 per user per month
- Team – $29 per user per month
- Pro – $49 per user per month
- Business – On request
9. PhoneBurner
PhoneBurner enables sales teams to efficiently expedite transactions and increase call volumes. This intelligent tool combines lead management, auto-dialing, personalized email follow-ups, and analytics to function as a powerful dialer and sales acceleration platform.
Sales representatives can improve their outreach capabilities and close deals faster by using PhoneBurner.
Key Features
- Post-call Processes Automation
- Power dialer
- Text messaging
- Automated voicemails
Pros
- PhoneBurner's user-friendly features help sales teams boost productivity and communication effectiveness.
- Its easily navigable platform makes outreach flexible and accessible from any computer.
- PhoneBurner uses voicemails, follow-up emails, and automated calls to increase agent productivity.
Cons
- PhoneBurner’s sudden slowness and freezing hinder smooth user experience.
Pricing
- Starts at $149 per month
10. Kixie
Kixie PowerCall, a powerful Chrome extension, empowers sales representatives by allowing them to make calls from various platforms. This sales engagement and communication software integrates seamlessly with CRMs and provides click-to-call capabilities, call recording, local presence dialing, and sophisticated analytics.
Kixie PowerCall optimizes sales processes by dialing from spreadsheets or websites such as Yelp. This increases team productivity. With this dynamic tool, you can improve your sales strategy by ensuring efficient communication and streamlined operations.
Key Features
- Automatic call distribution
- Call monitoring
- Campaign management
- Real-time monitoring
Pros
Cons
Pricing
- Starts at $35 per month.
Features To Look For in a Cold-Calling Software
In the contemporary business landscape, where sales and marketing strategies remain pivotal, cold-calling continues to play a crucial role. Many companies use cold calling software to increase efficiency and optimize this outreach process.
The careful selection of the appropriate software can significantly impact the success of your outreach initiatives. Some of the most common features to look for in a cold-calling software include:
1. Seamless CRM Integration
Customer relationship management (CRM) is essential for successful sales operations and cold-calling workflow. It is critical to prioritize seamless integration with CRM systems when selecting cold-calling software. This ensures that your sales team has quick access to current customer information during phone calls.
An integrated system automates the synchronization of call data with your CRM, removing the need for manual entry. This not only saves time but also lowers the likelihood of data errors. Moreover, the CRM-integrated cold-calling tool simplifies the automatic logging of call outcomes.
2. Automated Dialing Features
Cold-calling is all about efficiency, and automated dialing is a feature that can significantly boost your team’s productivity. Look for software that has automatic dialing capabilities, such as predictive dialers, power dialers, or progressive dialers. Predictive dialers use algorithms to predict when a sales representative will be available and make calls in the meantime to maximize talk time.
Not only does automatic dialing reduce idle time between calls, but it also ensures that your team engages with a greater number of prospects in less time. This feature is especially important in high-volume cold-calling environments where reaching a large number of prospects is the primary goal.
3. Call Recording and Monitoring Capabilities
Call recordings are essential elements in robust cold-calling software since continuous improvement is crucial in utilizing cold calling for lead generation. These capabilities enable supervisors and team leaders to monitor calls, identify areas for growth, and offer sales staff with focused coaching.
Call recording can be used to teach new team members, improve scripts, and evaluate client interactions. Supervisors can use real-time call monitoring to discreetly provide rapid feedback and direction and ensure team adherence to best practices.
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4. Comprehensive Reporting and Analytics
Comprehensive reporting and analytics are required for informed decision-making and strategic optimization. Choose software that provides in-depth insights into critical call parameters such as call time, outcomes, conversion rates, and agent performance.
Customizable reports allow you to tailor data presentation to your company needs while measuring key performance indicators (KPIs) related to your sales goals. Whether assessing campaign performance, recognizing top-performing agents, or emphasizing areas for development, advanced reporting tools aid in decision-making and continuous improvement. The ability to easily export and share these reports improves collaboration both inside and between departments.
5. Seamless Integration with Productivity Tools
Consider investing in cold-calling software that is compatible with other business productivity solutions to boost your sales team’s efficiency even more. Streamlining workflows via connection with email systems, calendar applications, and project management tools may give your team a consistent and integrated experience.
When your email and cold-calling tools are in sync, it is easy to track previous interactions. It ensures that every contact you have with a potential consumer is thoroughly recorded. Calendar integration allows you to schedule appointments or follow-up calls directly from the cold-calling software, eliminating the need to transfer between apps.
Selecting the right cold-calling software is pivotal for optimizing outreach efforts in the contemporary business environment. When you take into account the features mentioned above, you can easily choose the best cold-calling software for your brand.
How Do You Choose the Best Cold-Calling Software for Lead Generation?
To optimize the cold-calling process, ensure that the application suits your company’s needs and has an easy-to-use interface. Some of the most essential things you must take into account when selecting the best cold-calling software include:
1. Tailoring to Your Business Needs
The process of choosing the ideal cold-calling software begins with a careful analysis of your company’s needs. Establish who your target market is, estimate the number of calls you expect, and identify the key components that are essential to your business.
By precisely aligning the software with your unique demands, you can optimize your lead generation efforts and provide the foundation for a streamlined cold-calling approach.
2. Scalability and Adaptive Features
Consider future requirements and choose a cold-calling software package that grows with your company. Expanding your user base and handling rising call volumes require scalability. Cloud-based solutions are accessible and flexible, making upgrades and scalability simple.
A software program that adapts to the changing dynamics of your lead-generating approach turns into a strategic asset, offering long-term advantages and flexibility to satisfy your company’s changing needs.
3. Thorough Feature Assessment
Carefully analyzing the features of the software is a crucial step in choosing the ideal cold calling system. Give top priority to technologies offering essential features like call recording, auto-dialing, and analytics.
A smooth integration with your customer relationship management (CRM) system is necessary for effective lead management. An easy-to-use interface and personalized scripts facilitate a simple calling process, which boosts employee productivity.
4. Excellence in User Training and Support
Beyond its features, the cold-calling software you have chosen has an impact; user assistance and training are as crucial. Choose a platform that offers copious training materials and tools for onboarding. Timely problem-fixing depends on effective customer service. Well-documented lessons and instructions will result in a smoother learning curve for your staff and reduced downtime.
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Conclusion
Since cold-calling offers you a direct and expeditious means of connecting with new clients, it is still crucial in today’s dynamic business world. Agents can build value propositions, have direct conversations, and turn leads into devoted clients by contacting a range of prospects.
All those mentioned above best cold calling software sales help you in lead generation that eventually scales up your brand with ease. Connect with our experts and learn more about it in detail.
FAQs
1. What are the benefits of using cold-calling software?
Employing sales calling software offers a plethora of advantages. It automates dialing, organizes contacts, and increases sales productivity. This tool not only streamlines outreach but also provides valuable insights through analytics, allowing for the refinement of strategies for improved lead generation and conversion rates.
It’s a comprehensive solution that improves the overall cold-calling experience, making it an invaluable asset for sales teams looking for the best results.
2. Why integrate a CRM into your cold-calling software?
Effective customer data management begins with the integration of a CRM system with cold-calling software. By combining client data and establishing a central hub for interaction tracking, this cooperative strategy streamlines operations.
This integration makes sure that users have access to current, accurate data, which makes interactions more meaningful and personalized. As a result, it not only increases productivity but also fosters long-lasting relationships with clients.
3. What tools are necessary for cold calling?
Cold-calling success relies on a set of essential tools. A dependable phone system is essential for effective communication with prospects. Call scripts provide structure to conversations, ensuring consistency and professionalism.
CRM software is essential for organizing and managing customer information, while targeted lead lists direct efforts toward potential clients. Call recording and analytics tools provide critical insights, laying the groundwork for effective cold-calling strategies.
Supriya Bajaj is a senior content developer with immense experience in the VoIP telephony domain. With a deep knowledge of VoIP systems and emerging technologies in the field, she provides insightful and targeted content. Known for simplifying complex topics and her thought-leadership articles, Supriya delivers actionable content for both technical and non-technical audiences.
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