When you operate a real estate business, it’s imperative that you try to reach your customers across as many channels as possible and get your agency out there. To be the best in the business, you need to have a large client base and also one that relies on you for selling and buying their homes.
There’s much that realtors can gain by establishing a trustworthy, helpful, and insightful online brand. It can help you stand above your competition and emerge as a leader in your space. In this article, we will share some tips that’ll elevate your presence online and help you create a digital brand, one that your clients rely on for updates regarding the market, the best houses, and so much more.
Choose a Business Domain that Stands Out
It’s important that you secure your brand name and your personal name as a business domain when you’re a real estate agent. You’ll most likely need a domain registrar service for that. While many people will see your name on billboards, they may best remember your personal name when they see it on “For Sale” and “Sold” signs.
Sometimes, your original choice for a business domain may not be available. Don’t let this discourage you from finding the perfect business domain. Hover offers many domain options specifically for realtors. Choose the business domain that best represents your type of real estate business.
Caption: some of the realtor-focused business domains that Hover offers.
Create a Website that Makes Visitors Take Actions
The main goal of your website? To get that person who is browsing it to contact you about your home. Ensure that your website has easy call-to-action forms. Have your phone number and email prominently displayed on the website so that people can contact you even without filling out any forms.
Highlight and show off your team and experience, your home listings, the homes that you have sold, and more such information about your real estate agency. High-quality photos and content are a must. Your branding (logo, colors, copywriting) should remain consistent with any physical or print media tools that you use such as billboards or brochures. Your website needs to properly reflect your business, who your clients are, and how you have helped them.
Be Sure to Blog
You need to be the voice of your agency and also market yourself as an industry leader. To accomplish this, you should regularly blog about the real estate market (local and global) and provide key tips and insights to home sellers and buyers.
Everyone should rely on you as a key resource for real estate information. Make sure your content is relevant to your target audience of home buyers and sellers. Use platforms like your website, as well as Medium, LinkedIn, and others to share your content and grow your audience.
Empower your Business with a Virtual Phone Number
Having a phone number with relevant area code is a no-brainer. A realtor typically spends a lot of time on calls to drive conversions, and often a realtor’s day does not fall into the typical “9-5” schedule, as you need to be prepared to respond to clients when they are available. The benefits of a virtual phone number are that you can take high volume calls without footing a large phone bill. Further, a virtual phone number platform often comes with features that are indisputably necessary in a busy office, such as call recording and queuing, calendar, and more to help real estate agents maximize operational efficiency. It can facilitate 24×7 remote work at times.
Stay Active on Social Media Channels
There’s a reason neighbors always show up to open houses – people love peeking inside other people’s houses. It helps people understand the value of their own home and homes in their area. What better way to sell a property than to provide, essentially, an open house to all those on your social media? Be sure to post new listings with high-quality photos and contact information. Share your real estate listings on all your social media channels. Social media is an effective way to drive organic traffic to your website, so don’t hold back from making the most of it.
Start a Show or Go Live!
This option may sound a little ridiculous, as not every realtor has the budget of the Oppenheim Group (check out their new Netflix show, Selling Sunset) but you can start a budget-friendly version of a television show for your audience. Many realtors are choosing to display more about who they are behind the business through channels like Instagram Video, Facebook Live, and YouTube.
Stream your house showings, your busy day, the events you attend (and win awards at!). Many clients choose a real estate agent based on a referral or having actually met the person. It’s important to build trust and a great way to do that is to put yourself out there. Show potential clients what it’s like to be a real estate agent in your city and give your clients the chance to get to know the real you.
With the advent of smartphones, more people are spending their time online than ever before. It just makes good business sense to find people where they spend most of their time. With just a few steps and some consistent, engaging content, you now have the opportunity to expand your reach far and wide. The best part is that with careful planning, building a solid online presence for your real estate business will not necessarily burn a hole in your pocket.