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State of AI Adoption in Customer Facing Teams

A first-of-its-kind report into how Sales, Support, and Customer Success teams are actually using AI in 2026, what's working, what isn't, and what comes next. 73% report measurable ROI within 12 months.

  • 78% of companies now use AI in at least one customer-facing function
  • 3.2× faster resolution times for AI-mature support teams
  • 41% average reduction in cost-per-contact among top adopters
  • 31% higher CSAT for hybrid human + AI vs. fully automated
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