What Does White Label Mean?
A product is called white label when the company that provides the product removes its branding and logo and replaces it with the branding requested by the buyer. Let’s say you’re a furniture retailer. You sell furniture, but you don’t manufacture it. You buy the furniture from the manufacturer and then sell it with your own branding and logo. In this case, the furniture you received from the manufacturer was a white label product.
Similarly, white label software is a software solution that is developed by one company but branded by the other. White label software solutions are generally available as Software as a Service (SaaS) products. Companies using these systems rent the software from the provider and brand it as their own to either use it for internal use or to resell it.
What is White Labeling in VoIP?
Voice over Internet Protocol (VoIP) has become the preferred communication platform for businesses of all sizes. Data from Persistence Market Research shows that the global VoIP revenue will reach $194.5 billion globally by 2024.
However, developing a VoIP solution for your business from scratch can be challenging. A full-fledged VoIP system comprises more than 40 features and modules, ranging from call routing and forwarding to IVR and auto attendant. Building a software solution with all these features and functionalities can be costly and time-consuming.
White labeling in VoIP allows you to implement a robust VoIP system and brand it as your own. If you’re a company that wants to build a dedicated contact center, you can buy a white label VoIP and use it with your company’s logo and branding. On the other hand, if you’re a reseller, you can rebrand the software and sell it as your own.
Some standout characteristics of white labeling in VoIP are:
Full Customization: You can completely customize a white label product as you like. Logo and branding are just the beginning. You can change everything from the dashboard to color palettes to language to all other aspects of the software as per your requirements.
Full Control: When you purchase a white label solution, you have full control over the software. You can use it, modify it, advertise it, or sell it the way you want.
Account Management: White label VoIP systems come with integrated billing capabilities. This enables you to manage all your financial tasks, such as billing, invoicing, and credit processing, all from one place and under your brand.
Operational Autonomy: Whether you’re a PBX installer, managed service provider, or a contact center service, you can provide VoIP services under your own name without ever disclosing the details of the primary provider. This allows you to operate with complete autonomy.
Benefits of White Labeling
Apart from the characteristics discussed above, buying a white label software solution provides numerous other benefits. Let’s discuss the advantages of investing in white labeling.
Developing a software solution and that too something as complex as a VoIP system can take a lot of time and resources. You need to hire a team of in-house developers or outsource your development requirements to a software development company. In both cases, you’ll need to wait several months for the software to get developed. Once the development is complete, you’ll need to spend time on testing and bug-fixing. All in all, the development of enterprise software solutions can take 6-18 months.
In the case of white labeling for VoIP, you need no time at all. You can purchase the software, implement it, and start using it right away. This helps save a significant amount of time and resources.
Another crucial factor to consider when developing a software solution is the cost. The cost of creating a new enterprise system is around $125,000. Smaller resellers and companies can’t afford such expensive development. On the other hand, white label solutions are less expensive, which helps you stay on budget.
No Skills Needed
When you buy white label software, you don’t need any programming skills to use it. You can start using it instantly, even if you have no technical skills. Of course, you can rebrand and customize the solution, which will require extra skills. But as far as the software is considered, the vendor will provide you a solution that’s deployment-ready.
White labeling for VoIP is ideal for resellers who want to sell VoIP software solutions but don’t have any coding skills or experience. Similarly, if you’re a company or contact center that needs a seamlessly functioning solution, but you don’t have the in-house team to develop it, white label VoIP software will be an ideal pick.
If you’re a reseller, you can’t afford to miss out on branding. Data from Stackla shows that 86% of consumers consider authenticity to be a key factor when deciding whether to do business with a brand or not. If you’re a new reseller and trying to build your brand name, white-label products can provide a quick and effective way to boost your branding efforts.
When developing a software product in-house or offshore, the product’s quality always remains in question. You don’t have to worry about quality when you buy white-label software. The providers test the software multiple times before officially launching it. Besides, a white label company continuously upgrades its products to keep with the market trends. This ensures that you get access to superior quality products.
Developing a VoIP system of your own can be risky. You’ll have to invest thousands of dollars and several months into creating it, and if it doesn’t come out as expected, your investment will not generate the desired results.
Since white label companies follow a SaaS model, you can buy the product on a subscription basis. If things don’t work out, you can simply unsubscribe and stop using the software. Therefore, when you invest in white labeling in VoIP, you eliminate any potential risk.
If you’re a reseller, your success will depend on your clients’ satisfaction. If they don’t get the desired experience, they’ll stop doing business with you. White labeling solutions allow you to fulfill your clients’ needs. You can customize and personalize the product as per your clients’ requirements, resulting in higher levels of client satisfaction.
If you’re looking for a white label VoIP solution for your business, CallHippo can be an ideal pick. CallHippo is a full-service VoIP and telephony software system that allows you to set up your virtual contact center in less than three minutes. The solution comes with AI capabilities that enable you to communicate better with your customers, analyze agent performance, and boost your customer support and sales.
CallHippo also offers a white label VoIP solution that you can customize, market, and sell as your own.
Get all calls auto transcribed almost instantly and refer call dialogues for faster QA checks.
Define critical call moments to automatically surface out calls that misee/achieve those moments.
Exhaustive analytics covering important agent & call performance metrics.
Create QA hypothesis and filter out calls using exhaustive filters covering multiple call parameters.
Rate calls, offer feedback & share points with agents, right while you are listening to the calls.
Bookmark important calls for training, coaching or escalation purposes.
Customize Coach for your particular use case (e.g. sales, customer success, support etc.) & calling scripts.
Leaders and operational managers can themselves manage the platform, without the need to involve anyone else.