Call Tracking for Ads and CRM
Without call tracking, leads go unidentified. Marketing efforts and budgets get wasted. And teams rely on guesswork. CallHippo’s call tracking software connects every call to its true source.
Call tracking assigns unique phone numbers to your marketing channels so you can see which campaigns, pages and keywords drive calls. When a customer calls, the system records the source, the call and the outcome. CallHippo adds call tracking to its cloud phone system, with dynamic number insertion, call analytics and CRM sync.
- Track sales calls across ads/campaigns for accurate attribution.
- Review recordings, transcripts, etc. from one dashboard.
- Sync call insights with CRM to make data-driven decisions.
- 10-day free trial.
- No credit card required.
What is Call Tracking and Why Does Every Marketer Need it?
Call tracking helps businesses understand exactly where their calls come from. It assigns unique phone numbers to different marketing channels. When a customer calls, the system records the source. This allows the marketers to gain conversation insights into which campaign, keyword, etc., actually generates the call.
- Identify Marketing Channels
Call tracking shows which campaigns, ads, etc., generate phone calls. This helps marketers to focus their budget on marketing strategies that actually work. - Improve Marketing ROI
Call tracking connects calls to specific campaigns. This helps marketers to identify wasted marketing spend and reallocate budgets to channels that deliver results. - Understand Customer Calls Clearly
Running campaigns becomes easier if teams have insight into common questions, buying interest, etc. It helps adjust messaging and target the right audience. - Make Data-Driven Decisions
CRM stores each detail to help teams gain complete context. They can personalize outreach and focus on prospects who are more likely to convert.
How Does Call Tracking Work?
Call tracking helps marketing teams analyze which campaigns are working and which aren’t. But to track and analyze calls, it is crucial that you know how it works.
Each marketing channel gets its own unique tracking phone number. When a prospect sees an ad and calls, they dial that unique number instead of your main business line.
The tracking system intercepts the incoming call. Then, it automatically routes calls to your real business number. The caller experiences no difference, while the system logs the call.
As the call connects, the platform records key data points. From the number dialed to the caller ID to whether the call was answered. Many systems record calls as well.
All this data flows into a dashboard or your CRM. Marketers can now see exactly which campaigns/channels are driving phone calls. This enables smarter budget decisions.
8 Ways Call Tracking Changes How You Spend Your Marketing Budget
Call tracking is crucial, but it’s even more crucial to know how to use it to its full potential. Here are the 8 best ways call tracking can be used to improve your marketing campaigns.
Connects every call to the exact campaign it generated from. Let your marketers see which platforms are actually driving phone conversations.
Generating calls doesn't mean generating revenue. Phone call tracking lets you analyze which keywords lead to conversations and helps in refining strategies.
Connect the full journey, from ad click to closed deal. Linking call data with outcomes can show how marketing contributes to growth.
Modern systems use AI to analyze conversations in real-time. Based on keywords, caller intent, etc., the system can score lead quality automatically.
Call data reveals which campaigns/keywords generate calls. If a set of keywords drives conversations, marketers can shift their budget towards them.
Offline campaigns are difficult to measure using traditional analytics. Call tracking solves this by assigning unique phone numbers to each campaign.
Every call can be automatically logged in your CRM with important details. This ensures sales and marketing teams work with better visibility.
Most customer journeys involve multiple touchpoints. Phone call tracking helps connect these interactions, allowing marketers to understand how different channels work.
Pricing
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Calling
- Pay Only for Numbers
- Voicemail
- Click to Dial
- Business Hours
Define operating hours for each number to route calls appropriately.
- Smart Failover System
If a call fails to complete, Attempt Manager surfaces it for retry on a number you've assigned to the campaign, improving call connection success rates.
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Messaging - SMS (Text messages) & MMS
- WhatsApp Business API
Platform- 2FA
Add an extra security layer by requiring a verification code in addition to your password.
- Desktop & Mobile Apps
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Calling
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Shared pool of free calling minutes for your entire team. Valid for manual dialing to standard US/Canada numbers only.
- Forward to Device Automatically route incoming calls to your mobile or alternative device to never miss calls.
- Ring All Devices Ring simultaneously on all your logged-in devices (desktop, mobile, browser) for every call.
- Country Blocking Restrict outbound calls to specific countries to prevent unauthorized international dialing.
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Messaging
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100 SMS (Text Messages)
Standard A2P charges apply.
- SMS Templates Create and save message templates for one-click texting with consistent communication.
- Free Omnichannel Inbox
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Analytics
- Basic Report Analytics
- Call Logs (1 month) Access detailed records of all calls including duration, outcome, recordings, and participant information.
- Audit Logs Track all account changes and user actions for security, compliance, and accountability.
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Integrations
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ZZapierSSlack50+WWebhook
Popular
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Calling
- Unlimited Minutes (Includes Both Landline & Mobile Calling)
Shared pool of free calling minutes for your entire team. Valid for manual dialing to standard US/Canada numbers only.
- Call Recordings Record and store calls for quality monitoring, training, and compliance.
- Multilingual IVR Offer IVR menu options in multiple languages to serve diverse customer bases.
- Call Distribution (Cascading) Route calls to agents in a priority sequence until someone answers.
- Custom Greetings Upload personalized welcome messages for callers to hear when they reach your number.
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Messaging
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500 SMS (Text Messages)
Standard A2P charges apply.
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Analytics
- Reports / Analytics Get detailed insights and summarized analytics on team's calling performance.
- AI Voicemail Transcription Automatically convert voicemail audio to text for faster message review.
- Call Logs (Lifetime)
- Role Based Access Control Assign specific roles with tailored permissions to control what each user can view and manage.
- Call Transcription
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Integrations
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HHubSpotSSalesforcePPipedrive50+ZZoho
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Calling
-
Unlimited Minutes (Includes Both Landline & Mobile Calling)
Shared pool of free calling minutes for your entire team. Valid for manual dialing to standard US/CA numbers only.
- Smart DID Routing Automatically routes calls to the best available agent based on real-time data.
- Multilevel IVR Create multi-step phone menus to route callers to the right department or person automatically.
- Call Blocking Block unwanted callers and spam numbers to keep your team focused on quality conversations.
- Holiday Routing Configure special call handling and greetings for holidays and non-business days.
- CRM-Based VIP Routing Route calls automatically to the correct contact/lead owner based on CRM information.
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Messaging
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1000 SMS (Text Messages)
Standard A2P charges apply.
- Analytics
- Call Summary
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Enterprise
- Single Sign-On (SSO) Log in once to access CallHippo and all integrated tools with your company credentials.
- Custom Integrations Build advanced integrations with your systems—add click-to-call anywhere, sync call data with custom logic, and create workflows specific to your business.
- Dedicated Account Manager Resolve account queries efficiently with dedicated account manager.
- Personalized Onboarding Experience personalized onboarding for a tailored start.
- 24×7 & Phone Support
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Integrations
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HHubSpotSSalesforceZZoho50+ZZendesk
What Should You Look for in Call Tracking Software?
Use this checklist to compare any call tracking software on the capabilities that matter, especially if you run a small business.
| Capability | What it does | Why it matters |
|---|---|---|
| A number for each channel | Gives every campaign or channel its own tracking number. | Shows which channel generated each call. |
| Dynamic number insertion (DNI) | Shows website visitors different numbers based on how they arrived, such as search, ads or email. | Ties each call to its source, so you can see which page or campaign led to it. |
| Call recording | Records calls so recordings and transcripts can be reviewed. | Lets teams review conversations and monitor quality. |
| Dashboard analytics | Sends call data such as the number dialed, caller ID and whether the call was answered to a dashboard. | Shows which campaigns and channels drive phone calls. |
| CRM sync | Logs each call in your CRM with key details. | Keeps sales and marketing working from the same data. |
| Source reports | Reports calls by campaign, keyword or channel. | Helps you move budget toward the campaigns and keywords that generate calls. |
Call Tracking for Every Marketing Channel
Customers reach out from different marketing channels. How to know which channel they chose? The top call tracking software helps you understand this by tracking every marketing channel.
Google Ads & PPC
Many high-intent users prefer calling directly from search ads. Call tracking solution connects each call to the exact keyword or ad group. Marketers can identify which keywords produce qualified conversations. This allows teams to invest more in search terms that generate sales opportunities.
SEO & Organic Search
Organic visitors often call after reading a blog/landing page. With Dynamic Number Insertion (DNI), call tracking shows exactly which page led to the call. This helps marketing teams identify high-converting content. They can also optimize SEO strategies for pages that generate leads.
Social Media Ads
Social media campaigns often focus on engagement. But many prospects prefer calling after seeing an ad. Call tracking assigns unique tracking numbers to landing pages or call CTAs. This allows marketers to see which ad creatives or campaigns drive real phone inquiries.
Email Marketing
Email campaigns frequently encourage prospects to reach out directly for product information or demos. With dedicated tracking numbers, businesses can measure exactly how many calls come from each campaign. Marketers can then identify which subject lines, offers, or messages motivate prospects.
Offline Campaigns
Offline channels like billboards, print ads, etc., are difficult to track with traditional analytics. Call tracking solves this by assigning a unique phone number to each campaign. When a call comes in, businesses instantly know which offline source generated it.
What Is Dynamic Number Insertion (DNI)?
Dynamic number insertion automatically shows different phone numbers to website visitors based on how they arrived, such as search, ads or email. Each call is then tied to its source, so marketers can see which page or campaign led to it.
How Do I Set Up Call Tracking in CallHippo?
Call tracking can be enabled in just a few steps with CallHippo. Let’s see how.
Log in to CallHippo
Log in to your “CallHippo” account. Once you enter the dashboard, you can access all your calling tools and settings. The unified dashboard lets you easily manage the phone system.
Open Add-Ons in Settings
Go to the “Settings” section from the dashboard and search for the “Add-Ons” option. This section allows you to enable additional advanced features that extend the capabilities of your CallHippo account.
Enable the Call Tracking Add-On
Find the “Call Tracking” add-on and select it to activate. Once enabled, you can track incoming calls and identify call sources. This helps in understanding which campaigns drive phone conversations.
“Thanks to the CallHippo team, we were able to resolve a tough issue with flagged phone numbers. As an EdTech startup, outbound calls are crucial for us. CallHippo's solution not only improved our attestation score but also boosted our answer rates and overall customer experience.”
Frequently Asked Questions
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No. Visitors see a tracking number. But the call is automatically routed to your existing business number. Your team continues receiving calls normally while the system captures the marketing source.
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No. Call tracking scripts are lightweight and designed to load quickly.
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Yes. Inbound call tracking software can link incoming calls to specific Google Ads campaigns, ad groups, or even keywords. This helps you see which ads generate real conversations and leads.
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Some call tracking providers offer HIPAA-compliant solutions. The right call tracking software, like CallHippo, has secure data handling and encryption for data protection.
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It depends on how many campaigns/channels you want to track. It is advisable to start with a few numbers for major channels.
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Yes. The best call tracking software, like CallHippo include call tracking and call recording as well. This allows teams to review conversations and monitor quality. Teams can also understand customer needs better.
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Most call tracking tools integrate with popular CRMs like Salesforce, HubSpot, etc. This allows call data, recordings, and lead information to automatically appear in your CRM.
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Dynamic Number Insertion (DNI) automatically shows different phone numbers to visitors based on how they arrived at your website. This helps businesses identify which marketing source triggered the call.
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Log in to your CallHippo account, go to Settings, open Add-Ons, and enable the Call Tracking add-on. Once it is enabled, you can track incoming calls and identify call sources.
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Look for a number for each channel, dynamic number insertion, call recording, CRM sync and clear reports on which campaigns and keywords drive calls. It also helps if the tool works as your phone system, so you manage one platform.
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Yes. With dynamic number insertion, call tracking shows which page or source led to the call, so marketing teams can see which content converts.
