When the technology of calling was first invented, we all thought, “Could it really be any simpler than this?” Connecting to someone miles away by simply dialling a unique combination of numbers seemed miraculous in itself. However, we have come a long way since then, and the face of modern communication has completely changed the way we call today!

Modern business communication has become fairly advanced and efficient. Several new software is being introduced to cut down on manual labor and help manage calls. Softwares like IVR, ACD, CRM, etc. have significantly eased the process of business telecommunication

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Let us have a look at one of this software – ACD.

What is ACD?

In the world of telecommunication, ACD refers to Automatic Call Distributor. As the name suggests, this software is all about distributing and transferring incoming calls. It is a system that sorts the incoming calls on the basis of some predefined conditions and then directs the call to the correct path. 

Why do you need an Automatic Call Distributor System?

Some of you might argue the need for an automatic call distributor at all. Well, think about this. It is an extremely busy day at the office. There are a huge number of calls rolling in. Your receptionist is frantically trying to manage these calls and get through the ones on hold. In a frenzy, she transfers the calls to the wrong agents. As a result, the agents get worked up, the customers are dissatisfied, and your business is the one that’s losing out. Oh, what a mess!

This is where the need for ACD, or automatic call distributor, comes in. Having an ACD software can really help you out in times when the call traffic is extremely high. Instead of hiring more and more manpower to deal with those call volumes, one can simply install this software. 

It also comes to your rescue when your call center agents or your receptionist doesn’t show up for work. Also, why limit business hours only to business hours? With the automatic call distribution software, you can answer calls at any time of the day! This is especially useful for businesses having global customers living in separate time zones. 

ACD and IVR – What is the difference?

To a layman, the automatic call distributor and interactive voice response software might seem like the same thing. Both receive calls and forward them according to some conditions. However, professionals know that there is a vast difference between the two. 

IVR can be said to be a part of ACD. The automatic call distributor system has a much wider use and application as compared to the interactive voice response software. Let us have a closer look at how and where they differ.

Automatic call distributor software identifies and analyzes incoming calls based on a variety of factors like area code, time of calling, etc. and hence routes call to various agents, teams, or menus. Interactive voice response softwares, on the other hand, offers the caller with a menu. The caller can navigate through the menu using the numbers on their keypad. They are then given the desired information or redirected to an agent as per their requirement.

To understand the difference more clearly, let us have a look at some examples. ACD software has the ability to recognize loyal and premium customers by analyzing the phone number. These customers are then given priority and connected to an agent faster than the rest.

IVR software greets the caller and gives them a variety of options like – Press 1 for a new inquiry, press 2 for a new order, press 3 for tracking your package, press 4 to talk to an agent, and so on.

How does an automatic call distributor software work?

By now, we have understood what an automatic call distributor system does – routes and directs calls in as little time as possible. But how does it do this? How does it filter and decide which calls goes where? How does it actually work?

Let us have a look at a few factors which determine how an ACD works:

1. Pre-programmed order of distributing calls

The call center or office, which uses an automatic call distributor system, makes a priority order of agents in which the calls are to be transferred and programs this into the ACD system. This order may be based on skills, expertise, languages, etc.

2. All-round even distribution of calls

The automatic call distributor software ensures that all agents get more or less the same number of calls. It does not bombard a few agents with calls while others are sitting idle. It works its way through the list of agents in a systematic loop so that the call distribution is even.

The system is programmed in a manner that recognizes the on-call time of the agents. It can, thus, identify which agents have been idle or have a lesser amount of calling time. This ensures that all agents work for a fair amount during their shifts and do not simply waste time.

3. Weighted call distribution

Each agent in a team is assigned a particular weight referring to the weightage of calls he can, or should, take. This weight depends on his expertise, skills, and any other factors that the employer wishes to take into account. The automatic call distributor keeps track of these weights and routes calls accordingly. 

This system goes a long way in ensuring that the caller is connected with the correct agent.

Thus, these are the pillars on which the proper functioning of an automatic call distributor system rests. 

Automatic call distributor

What are the features of an ACD system that make it so great?

I have already told you how the automatic call distributor is a great system that will help you manage calls more efficiently. Well, let us talk about some of its features that make it so great.

1. Call queuing

It often happens that due to a large number of calls, all agents are busy and cannot attend to a customer’s call right away. However, when a customer’s call is kept on hold, the complete silence makes it difficult for them to understand whether they are still on call or not.

This is where the call queuing feature comes in handy. The ACD software greets the customer and plays some music or message in the background to assure the customer that their call will be connected soon. 

Apart from this, the system also has the ability to form separate call queues for different agents, teams, or for specific purposes. The system can also alter and adjust the queue depending on the urgency of the matter and the rank of the customers.

2. Smart call routing

This is a very useful feature of the ACD system. Some conditions are programmed into the automatic call distributor system, which helps the system transfer calls smartly. 

What is meant by smart call routing? Well, it essentially means routing calls in a way that best caters to the needs of the caller and the agents. For example, any calls made after office hours will be transferred to IVR or voicemail. Calls made from say, France, will be transferred to French-speaking agents. If the caller seeks assistance on how to use the product, then his call will be routed to a team of agents who understand the product well.

3. Voicemail

This feature comes in handy during the times when all agents are busy, and the caller does not want to wait for his turn. He can then simply leave a voicemail, and the concerned agent can call back to him when he’s available. This feature is also extensively used by global clients who live in different time zones and may call after office hours as per their convenience. 

4. Automatic call back request

But what if the caller wants to talk to an agent instead of leaving a message? Should the callers keep calling back until they get through? But that’s highly inconvenient and can get annoying for customers! This is why the automatic call distributor system provides an option for the caller to request a call back.

The callers can dial the extension of their desired agents (as informed by the ACD system) and simply opt for the automatic call back option. The respective agent will get notified of the call back request. He can then reach out to the customer as soon as he is free. 

5. Call monitoring

It is a requisite for every call center or office to monitor the calls of their agent. It proves to be extremely useful, if not crucial, in some aspects. It helps supervisors to monitor the performance of the agents. Conversations with difficult customers are recorded and used for training purposes. It also proves to be useful in case of any discrepancy between the customer and the agent. 

An automatic call distributor system provides features like call barging, call conferencing, and whisper coaching enable supervisors to monitor client-agent calls. Whisper coaching feature is extremely useful for coaching new recruits. This feature allows the supervisor to listen to an ongoing call and give tips to the agent during the call. His voice will be muted for the caller and will only be audible to the agent.

6. Integration with third-party software

The automatic call distributor system enables integration with third-party software like CRM, thereby making it easier for agents to answer and attend to calls.

What are the real time benefits of an automatic call distributor system?

Now that we know how the ACD system works and what features it provides let us have a look at all the benefits that we can derive from the system.

  1. Routing calls to the right agent – The system helps serve the customer better by connecting their calls to the right agents depending upon language, skills, etc.
  2. Increase agent productivity –  Receiving optimal amounts of calls per day keeps the agents from getting fatigued or lethargic and hence increases their productivity.
  3. Be in business 24*7 – With the help of an automatic call distributor system, one can attend to call throughout the day and night.
  4. Reduced call waiting times – With the help of customized queues and menus, the ACD system helps transfer calls quickly and accurately to available agents.
  5. High priority calls get quick responses – Calls made by premium customers or those in need of urgent attention are given higher priority and tended to by experts faster than usual.

These are only a few of the advantages that come along with an automatic call distributor system. The system has a wide range of applications that can truly help agents manage calls efficiently. At the same time, it also proves to be a blessing for the caller!

Updated : October 14, 2021


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