Outbound Lead Generation
Generate More Outbound Leads With Business Phone System in 50+ Countries
What is Outbound Lead Generation?
Outbound Lead Generation refers to sending messages to your target audience irrespective of whether your customers have asked for it or showed an interest. In this process, you will be the one deciding the time and way of interaction. This is what we can term as interruption marketing too.
However, lead generation is vital for any business. It directly impacts a company’s sales and revenue. But, generating leads is challenging. It demands extensive market research, unique content creation, and promotion supported by the right marketing strategies and technological tools.
When it comes to B2B marketing, some of the strategies that are used for outbound lead generation include cold calling, direct email, mass email, knocking, display advertising, etc. Door-to-door knocking has a very limited reach. Email marketing can be helpful, but many a time, emails land right into the spam box. Therefore, talking directly to the client via cold calling is the most effective approach. Well, a VoIP phone system can add value to this approach.
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Our Working Processin 3 Steps
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MUST FEATURES FOR LEAD GENERATION
Team Collaboration (Manage Team)
Manage your team, prospects, leads, customers, and clients in one place and enhance lead generation.
Agents associated with a number receive a call at a time, so anyone of them can start the conversation.
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BENEFITS OF OUTBOUND LEAD GENERATION
Despite what others tell you, phone conversations play an important role in the lead generation process. According to research, B2B decision-makers prefer hearing from potential vendors over a call. To be more specific, it is concluded that 57% of C-level executives and almost 50% of directors likely respond to a sales call.
But, with the advent of technology, the role of phone calls has changed today. They are now the most effective tools for outbound lead generation activities. This includes:
- Responding instantly to prospects or leads
- Accumulating information and sharing it in real-time
- Understanding prospect’s expectations
To take full advantage of this, businesses need to have some smart tools like the business phone system.
NEED OF PHONE SYSTEM FOR OUTBOUND LEAD GENERATION?
In order to make calls a seamless part of lead nurturing, it is crucial for companies to invest in a business phone system. It helps companies leverage data on past activities of the prospect so that they can schedule the outbound calls.
- Cost-effective: A virtual phone system is less expensive as compared to traditional phone lines. As they eliminate the need for heavy infrastructure, maintenance, and up-gradation, it is far more affordable. Moreover, it makes long-distance calling less priced than conventional phone plans.
- Portability: A VoIP phone system enables you to access phone calls from anywhere and at any time. Whether you are at the office or traveling, you can always attend calls from your prospects. Besides, functionalities like Call Transfer assure you that any call will get forwarded to you no matter where you are.
Thus, a virtual phone system can help businesses generate leads.
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