Customer Satisfaction – The Golden Key To Business Success!

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Supriya Bajaj

Senior Writer: Supriya Bajaj

green tickReading Time: 5 Minutes
green tickPublished : August 1, 2019

Customer satisfaction is the backbone of any successful business. If you want your organization to thrive and succeed in the current economic scenario, you have got to work hard to keep your clients happy. A survey by Gartner revealed that 89% of businesses are expected to compete on customer experience in the coming decade. This validates the importance of taking new initiatives to keep customers delighted with your service.

Did you know that nowadays more than half of all new business ventures fail before they even take off the ground? This is because of fierce competition in the corporate battlefield. The modern customer has tons of options in every field and is not willing to accept poor service or quality standards. Client expectations have hit an all-time high, and 76% of customers expect companies to understand their needs. They are willing to shift to business rivals if companies do not exceed their expectations.

Customer service management is the latest buzzword in the corporate arena. Organizations all over the globe are trying various strategies to retain and increase customer pool. Your business is heavily dependent on the revenue that comes from customers. You can’t afford to lose customers due to shoddy service. Remember, people, talk. Your happy customers are your best publicists. They will indulge in word-of-mouth publicity. Getting positive reviews from satisfied clients is a big motivator for friends, family members, and colleagues.

Get to know your customer satisfaction level

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So, how exactly do organizations go about to increase their customer service management? It’s no rocket science, and instead, it’s a combination of simple steps that will have transformational results in the long run. There are many smart moves that you can undertake right now to witness a difference in your customer relationship management. Make sure to build a customer-focused business model, and make personalized tweaks for valuable clients to forge a stronger rapport. Here are some radical steps that you can take to retain and increase customer pool through better organizational practices:

Better Query Resolution:

Your customers are valuable assets for your business. You need to realize that they will have complaints, grievances, and issues – all efforts have to be made by team members to tackle these at the earliest. Organizations need to invest in maintaining support representatives that can solve queries effectively.

Many companies are now relying on automated interactive voice response systems to handle call traffic. Automated voice technology makes it possible for customers to self-direct themselves to a required department or extension number. They do not get any busy lines as available support staff members receive their calls immediately. Giving due attention to customer complaints and helping them sort out problems is the fastest way to show that your company cares about their business. It can retain clients and project your organization as a responsible service provider!

More Personalization:

Customization is super important to make a good impression on your clients. You need to take extra steps to nurture long-lasting relationships with your clients. Send mails or messages using your client’s name and remember to wish them on special occasions. If you have invested in a virtual phone solution, you will be able to play personalized greeting messages for them. 

Ensure to promote two-way communication with customers and get back to them when they reach out to your company. Interaction with your employees is bound to have a positive impact on clients and increase customer engagement. The more you personalize your CRM or marketing efforts, the higher will be your lead conversion and satisfaction rates.

Social Media Engagement:

Social media rules customer relationship marketing nowadays. Everyone is on social media platforms. Your organization needs to leverage the power of technology to make a splash on social media! Make sure to have an active page on social media forums such as Facebook, Twitter, Instagram, and Pinterest. Post informative content such as articles, infographics, blogs, and visuals that will keep your target audience hooked. Satisfied clients will share your content, and it will go viral across multiple channels of social media.

Social media influencers can help your organization attract a more extensive client base and give your product/service some great digital coverage. Have a social media strategy that reflects your unique brand proposition to followers. If your organization can boost its virtual presence and capture the interest of social media followers, you can rest assured your customer base will grow and expand rapidly in the times to come!

Maintain Centric Data:

Customer relationship management tools can make a massive difference to your client satisfaction endeavors. It is a comprehensive system that enables organizations to collect, edit, and manage customer data effectively. Real-time information facilitates managers to get insight into customer purchase behaviors, past buyer history, and product preferences. This allows marketing managers to tailor their promotional campaigns for different customer segments.

Customer analytics can help companies to know their clients better and serve them just how they want. It can also help to analyze reviews from various platforms and categorize service issues. Call analytics can help managers identify red flags and work on problem areas to provide better service. Most sophisticated CRM platforms can analyze large chunks of data and generate reports that throw light on customer behavior. This results in better decision making and enhances the quality of customer relationship management.

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Reward Customer Loyalty:

64% of retailers say that loyalty programs are the best way to connect with customers. Hence, organizations need to make sure they use this potent weapon to retain their existing customers! It is essential to reward loyalty at all times, and you want to give some incentive to your clients to stay with you. Loyalty cards and programs are a smart way to keep your clients coming back to your organization.

A loyalty program gives a strong message to your customers. It lets them know that while you are interested in their business transactions, you also plan to maintain a special long term relationship with them. It is a goodwill gesture that is sure to increase website and in-store sales for your organization. Provide special promotional discounts, offers, and reward points to your loyal clients. Loyalty programs entice customers to buy more and make larger purchases – it is sure to give you access to a more significant portion of your client’s wallet!

Customer satisfaction is a leading indicator of how external clients view your organization. It helps to attract new clients in a competitive environment and ensures existing customers remain hooked to your organization. High service standards can help you win customer attention and make your organization a favorite amongst target audiences.

If you don’t care about customer satisfaction, you certainly can’t expect them to care about your products or services. The sooner you face this truth, the faster your organization will take the required steps to engage with clients. Customers can easily switch brands – so give them a compelling reason to stay with you and enjoy your qualitative service.

Providing a holistic customer experience can take your brand to places. Make sure to escalate your customer satisfaction to the highest levels possible and increase all vital bottom-line results. It is a sure-shot way to reach the zenith of business success and make a booming affirmative statement about your organization!

Updated : June 20, 2022

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